Fruit shops are everywhere on the streets now. The difference is the size. Although the starting point of a fruit shop is low, it is not that easy to operate. So is it profitable to open a fruit shop? Let me take you to learn more about it. Is it profitable to open a fruit shop?

Fruit shops and fruit stalls are now found in various residential areas and major supermarkets. The threshold for running a fruit shop seems to be low, but the scale of business varies widely. Some set up fruit stalls on the streets, some operate jointly with non-staple food stores, and there are also fruit specialty stores. Every summer, there is a truck selling fruit on the street, which is equivalent to a mobile fruit stall.

Different scales naturally lead to different types of fruits. Generally, small vendors on the street mainly sell ordinary fruits such as apples and oranges, which have a long shelf life and are not easy to spoil; non-staple food stores will add seasonal fruits such as bananas, watermelons, and grapefruits; and fruit specialty stores have more varieties. In addition to ordinary fruits, large-scale ones will also sell some imported fruits. Smaller-scale ones will also sell mangoes, cantaloupes and other fruits with higher purchase prices; mobile fruit stalls operated on trucks mainly do volume comparisons. Large seasonal fruits, such as pineapple, grapefruit, watermelon, cantaloupe, etc.

According to consumers’ point of view, if you want to buy fruit, you will definitely not worry about money, but you must buy it from merchants that offer fresh, delicious fruit and good service. By reverse reasoning, you can understand what kind of fruit shop is the most profitable. If you think about it from the perspective of a consumer, it will definitely be easy to get things done.

Among various fruits, ordinary fruits such as apples and oranges have relatively thin profits, while seasonal fruits such as mangoes, grapes, and peaches are more profitable. When purchasing, pay special attention to the variety mix. About 70% of ordinary fruits and 30% of seasonal fruits should be purchased. Ordinary vendors only earn more than a thousand yuan a month, and it depends on the scale. Some people set up a stall to sell, and the cost is only one to two hundred yuan, and the profit is not bad. If it is a store type, the investment ranges from several thousand to tens of thousands. Different scales lead to different interests.

Is it profitable to open a fruit shop? According to a fruit shop owner, the larger the scale, the higher the cost of operating fruit? Generally, it only costs more than one hundred yuan to set up a street stall, while operating fruit in a non-staple food store The cost is less than 2,000 yuan. If you open a fruit store, the investment will be between 4,000 yuan and 100,000 yuan, depending on the variety of goods purchased.

Choosing the location to open a store is very important for a fruit store. According to my observation, there are many fruit shops near the hospital, and they are large in scale, mainly selling imported fruits; and near residential areas, there are also places where fruit shops are concentrated.

As for the business method, it is more flexible, but it must be noted that fruits are seasonal commodities and consumables. Do not purchase too many at one time, and store them properly. You can add a refrigerator for Generally speaking, the suitable storage temperature for refrigerated fruits is between 7 degrees Celsius and 13 degrees Celsius. Some fruits require lower temperatures, such as apples, grapes, peaches, plums, persimmons, etc. However, not every fruit is suitable for keeping fresh in the refrigerator. Some fruits are naturally cold-resistant, such as bananas, mangoes, papayas, etc., which are native to the tropics. If placed in the refrigerator, they will suffer cold damage, causing spots on the peel or turning dark brown, destroying the quality and flavor of the fruit. Create special features

1. Understand the nutritional value and medical value of various fruits, print out information and distribute it to customers.

2. Understand the market situation and open the fruit shop in the farmer's market or nearby.

3. Start with the Industrial and Commercial Bureau and go through various procedures.

4. Don’t just be a boss, be your own boss and worker. It started from a mom-and-pop shop and a relative shop.

5. Subscribe to a local tabloid to understand market trends and customer needs.

6. Contact fixed purchase channels.

A shop owner who has been in the fruit business for 10 years said that the profit of the fruit business is very thin now, with a gross profit of about 20%. If you are inexperienced, the fruit you buy will suffer a lot of damage, and you may not make a penny.

It is said that the purchaser’s vision is particularly tested when purchasing.

When buying oranges, it is useless to just taste them. People who know the goods can tell whether the oranges have sufficient water content, whether they are sweet or not, and whether there are many cores inside. For bananas, it is only by observing the appearance, mainly by looking at their appearance. Are there any bruises on the outside? According to reports, mastering these tips is the key to making money when purchasing goods. Fruit shop business password

Compared with large supermarkets, the advantage of fruit shops lies in convenience, and compared with small stalls, the advantage lies in integrity. At the beginning of opening a fruit store, operators should first determine the business plan and corresponding principles of the fruit store in order to better grasp the business advantages of the fruit store.

Option 1: Low-end vegetable and fruit supermarket. The vegetable and fruit supermarket rents a store room with an area of ??20 to 30 square meters in a farmer's market or a large residential area; handles business licenses, industrial and commercial taxation and health management, etc.; makes open multi-layer large brackets for vegetables and fruits; and Purchase bamboo baskets, vegetable baskets, plastic basins, plastic bags, plastic wrap, scissors, packaging ropes, etc.; you should also purchase a small sprayer or sprinkler to spray water to prevent the vegetables from drying out or losing water; and make an eye-catching For a big sign, prepare working capital of about 2,000 yuan, and the total investment is estimated to be 6,000 to 9,000 yuan.

Option 2: High-end vegetable and fruit supermarket. The store can adopt a fully enclosed glass house design. The investment for the glass house and vegetable rack is estimated to be 6,000 to 7,000 yuan, and the air conditioner is about 2,000 yuan. The store room area is 25 to 35 square meters. The billboard costs about 300 yuan, and the vegetable packaging and rough processing supplies and utensils cost about 1,000 yuan. The total investment is estimated to be about 14,000 to 17,000 yuan.

Secret 1: Principle of color and theme matching

Fruits are rich in color and bright, and the appropriate combination and matching of displayed colors can fully reflect the richness of fruits. This is fruit The art of display lies in it. For example: purple grapes, red apples, golden oranges, and green pears will produce colorful effects when combined together.

Tip 2: Loss prevention principle

When displaying fruits, you must consider the characteristics of different commodities and choose the correct props, methods, and display temperatures. Otherwise, losses will be caused by improper display. . For example, peaches are afraid of pressure and are prone to heat, so they cannot be stacked during display; apples have a ripening effect on bananas, kiwis and other fruits, and putting them together can easily cause other fruits to deteriorate too quickly.

The display area of ??fruits must be proportional to the turnover volume. If the ratio is too large, the fruit will stay on the shelf for a long time; if the ratio is too small, the number of daily replenishments will be frequent. In addition, shop owners should also pay attention to the life span that this fruit can maintain under the current temperature and humidity.

Tip 3: First-in, first-out principle

If the same variety is purchased in several batches at different times, first-in, first-out is the principle for determining which batch of goods will be displayed and sold first. Fruit has a short turnover period and rapid quality changes, so adhering to this principle is crucial.

Secret 4: Seasonal Principle

Fruit store operations are very seasonal, and corresponding fruits are on the market in different seasons. Therefore, the display of fruits should change with the times, and new varieties on the market should be displayed in obvious places to better meet the new needs of customers.

The secret to successful fruit store business: low cost + good store location

Industry insiders pointed out that the key to grabbing a share of the fruit market lies in whether the retail format and marketing strategy adopted are reasonable. Whether it is accepted by consumers. If a fruit chain supermarket has few locations, low sales volume, poor logistics management, and lack of effective control over purchasing costs and prices, it will not be able to achieve economies of scale in chain operations.

Pagoda felt that it was too slow to achieve scale by relying on its own strength alone, so it used franchising to accelerate the company's large-scale, low-cost expansion. Pagoda currently has 52 chain stores in Shenzhen, only the first 6 are directly operated stores, and the others are franchise stores.

Yang Mingkun believes that market war is brand war, and chain operations must build brands. However, branding is very difficult for single-product fruit retail because it is difficult to differentiate among similar fruits. Establishing your own base and specializing in your own products will help form your brand.

Some people say that the retail industry is store location economy, and this statement has been confirmed again in the fruit chain. The quality of a store location determines future profits and losses to a large extent.

Before selecting a store location, it is best to conduct a detailed investigation to determine the economic status of the area, people's consumption levels, the flow of people and vehicles, etc. A Baiguoyuan franchise store located in Xiasha Village is often busy until two or three o'clock in the morning because many Hong Kong customers frequent it. The store has an average daily customer flow of more than 3,000 people and achieved a net profit of more than 4,000 yuan within one month of opening. The investment in the entire store is less than 100,000 yuan, and the owner expects to recover the investment in more than a year. It is not easy for a "toddler" fruit chain to truly become bigger and stronger. Only by being more convenient than large supermarkets, more honest than street stalls, and more competitive in price can it stand out and attract more consumers.

Store opening case:

"Dadongmen" is located on Xinhua Road, Hangzhou. The annual rent for a 150-square-meter store is nearly 300,000 yuan. When Sister Lou made up her mind to open this fruit supermarket in September 2005, her husband firmly opposed it. The reason was very simple: there were many clothing stores on Xinhua Road, and they had to close down because of the rising rents every year. How can the fruit supermarket afford the expensive rent here?

"If people's minds are alive, how can they kill the business?" Sister Lou thinks so.

After nearly one year of operation, the business is not dead, but there is a "dead spot" in the shop where space is precious - because it is exposed to direct sunlight and is relatively hot, customers are always reluctant to do so in summer. Stay in a corner to the left of the store door.

Fruits that don’t sell well have become more profitable

So Sister Lou spent 20,000 yuan on renovations and equipment to build a freshly squeezed juice shop, which is particularly popular in fruit supermarkets. The corner is open. "This place has to pay rent, and it is empty. This can increase income." Sister Lou said that she turned this originally unprofitable place into a small "treasure pot" and made repeated arguments herself. : First, there are no decent beverage shops on Xinhua Road, and second, the fruit juices bought on the street are always "unworthy of their name." Some of them have a lot of flavors and pigments added to them, while fruit shops can use local materials, and even the fresh fruit juices in big shopping malls can be used locally. The variety of juices is not as complete as in our own store. Coupled with the most popular "production process transparency", now made and sold, customers will definitely be willing to pay. During this year, Sister Lou also observed that many of the customers who came to her store were foreigners living in apartments and office buildings near Xinhua Road. Their demand for freshly squeezed juice was particularly strong.

Sure enough, the freshly squeezed juice shop made more than 500 yuan on the first day it opened. The owner of a nearby Korean company asks his employees to drink fresh juice twice a day. And Sister Lou has another account in mind: in summer, the daily consumption of fruits is as high as 5%-10%. "Some things that don't look very good, like peaches with hard scars and cucumbers from the next day, can also be used as raw materials for making fresh juice."

Since the fruit shop has become a supermarket-like open shelf In the end, fruit that didn’t look good was always considered tasteless by shop owners. Usually they have three ways out: either sell them at super low prices, just like the big supermarkets that use "everyday low prices" to sell a batch of vegetables and fruits every night; or distribute them to friends they know around for free; or wait until they really can't. Sold, reluctantly thrown away as garbage. But Sister Lou allows these delicious and ugly fruits to have a "second spring" in the juice shop.

The price of peaches in the store that day was 2.8 yuan/500 grams. It takes about three peaches to make a cup of fresh peach juice, which weighs about 400 grams and is worth 2.2 yuan. The juice is sold for 2.5 yuan. The cost of making ice cubes and labor costs on the stall seem not to be profitable, but after careful analysis, The tapes that could have been worn or discounted can be sold at the price of high-quality peaches, which is a huge amount of income every time they go out.

According to an experienced fruit shop owner, with an operation method like "Dadongmen", each other juice earns a different profit. "Like those watermelons with large sales, they are shipped directly from the orchard." Yes, the original cost is low, and the price is 2.5 yuan, so you can earn more. "