Dragon Boat Festival dumplings planning program (General 9)
In order to ensure that things or work effectively carried out, it is often necessary to prepare a program in advance, the program is a specific action developed for a specific action to implement the details of the implementation of methods, steps and arrangements. How to write a program to play its role? The following is my compilation of Dragon Boat Festival dumplings planning program, for your reference, I hope to help friends in need.
Dragon Boat Festival dumplings planning program Part 1
I. Activity time:
May 22nd - May 24th
Second, the organizer:
xxx
xx community, xx community xxx (field merchants) xxx advertising company
Fourth, the purpose of the activity:
1, hope that through this activity to enhance the reputation of xxx.
2, create a harmonious society, do civilized activities "to xx citizens to provide a relaxed, pleasant buying environment, so that xxx and xx citizens face to face, to win a better word of mouth marketing.
3, meet the Dragon Boat Festival, neighborhood interaction.
V. Activity Objects:
Neighborhood residents, passing citizens.
Six, the form of activities:
dumpling contest, outdoor cultural performances, car show.
7, the flow of activities:
1, the program performance (Latin)
2, the program performance (song)
3, interactive programs and gift giving
4, the program performance (dance)
5, the program performance (song)
6, the interactive programs
7, program performance (songs) end of the interactive session to give small gifts.
8, package dumplings contest process:
Competition players a ****: 42 people
1, 6 people in a group, divided into 7 groups
2, each group of materials before the game to organize 1 minute, the game to see how much time it takes the players package 5 dumplings.
14:30-14:40 host introduction
14:40-15:00 first group
15:00-15:20 second group
15:20-15: 40 Group III
15:40-16:00 Group IV
16:00-16:20 Group V
16:20-16:40 Group VI
16:40- 17:00 Group 7
9. Each group will be judged on speed and beauty after the competition.
At the end of all the competitions, the winner of the speed of a single group will be evaluated: x people
The winner of the beauty: x people
The fastest rice dumpling wrapper: x people
The most beautiful rice dumpling wrapper: x people
10, rules of the competition:
(1), the players must be 70 years old or younger, and in good health.
(2) There is a 1-minute preparation time before wrapping, and the host can only start wrapping when he shouts "start".
(3) The dumplings will not be counted if they are not filled.
(4), there are three referees, the aesthetics of the 10-point rating system, the average of the three scores of all the contestants for the final aesthetics competition results.
(5), 10 minutes after the end of the game, the host should announce the winners of the contestants, and award by xxx leaders on the spot.
(6), all players can take home their own package of dumplings.
Dragon Boat Festival zongzi planning program Part 2
I. Activity background
Dragon Boat Festival from Qu Yuan Dragon Boat Festival, the fifth day of the fifth month of the lunar calendar, also known as the Duan Yang, is a traditional festival of our Chinese nation.
Second, the purpose of the activity
In order to enrich the cultural and recreational life of community residents, to create a joyful, festive, civilized, harmonious holiday atmosphere, the formation of the community neighborly mutual assistance, unity and upward, healthy and civilized good manners. At the same time to enhance the communication between the property company and the owners, to promote the harmonious development of the community, enhance the satisfaction of owners.
Third, the theme of the event:
Dumpling leaves fragrance to welcome the Dragon Boat Festival, happy and harmonious neighborhood love
Fourth, the activities of the organization
1) General Coordination: the manager of the management office
2) leader: customer service supervisor
3) group members: All employees of the management office
V. Objects of participation:
The owners and residents of the district
Six, Activity time:
June 20, 14:00-16:30 p.m.
VII. ：
Depending on the number of project enrollment, the location of the site to determine the situation
VIII, the activities:
1) property unified procurement of calamus, wormwood, by the management office is responsible for the project has been living in the households to hang, the standard of each household for the caltrops, wormwood, each one integrated a bunch of one day before the festival to complete.
2.
2) package dumplings: according to the enrollment situation to prepare the appropriate materials, participate in the activities of the household as a unit, are allowed to take away 5 dumplings; package dumplings during the small game interaction:
1. package dumplings competition, participants for the activities of the site personnel, limited to 10-XX minutes to the number of packages of rice dumplings, the appearance of the shape of the dumplings, the degree of aesthetics as a standard for evaluation, (prizes 1-5 copies of the management office to purchase their own standards for 20 yuan, the standard is the number of the dumplings. Management Office to purchase their own, the standard is 20 yuan / copy);
2. Guess the riddles or activities on-site knowledge to explain (depending on the activities on-site to determine), in the package of rice dumplings at the same time will carry out riddles to answer the activities, by the host of the question, the site personnel to answer, the right answer has the corresponding rewards (10-XX copies of the prizes from the management office of the purchase of their own, the standard is 5 yuan / copy).
3) eat rice dumplings competition (according to the rules of the event, the first to eat a first for the first place): participants in the individual unit, 3-5 people in a group (depending on the number of participants), blindfolded, to be announced by the host, "start", the participants in the original place to turn around five times, and then forward to find a plate set up rice dumplings, the fastest possible speed to unlock the package and eat it. When completely swallowed and raised his hand to indicate that the staff to check the correctness of the host announced the end of the game. The first player to finish will receive a souvenir (prizes 1-3 copies by the management office to purchase their own, the standard is 20 yuan / copies).
Nine, the flow of activities:
1, the flow of activities
14:00-14:10 The person in charge of the site to make a speech, explaining the details of the activities, the activities officially began 14:XX-16:30 package rice dumplings, eating rice dumplings competition, guessing riddles 16:30-17:00 The end of the event to wrap up the work
2, the implementation of activities and personnel division of labor
1) activity banners, posters, inscription: "dumplings fragrant welcome Dragon Boat Festival, happiness and harmony in the neighborhood" (by the quality of the Department of the docking advertisement company design, management of the integrated assistant is responsible for follow-up, 6, the quality of the event, the quality of the event, the quality of the event, the quality of the event, the quality of the event, the quality of the event and the quality of the event. Management Office comprehensive assistant is responsible for follow-up, June XX installation in place)
2) text messages, phone calls, warm tips and other notifications to owners (Management Office customer service center is responsible for the completion of the notification in June XX before June 18 to determine the number of registrants)
3) network promotion (operations and quality department is responsible for the completion of the June XX before)
4) according to the number of registrants Implementation of the required materials and props, such as dumplings related raw materials, contact with the cafeteria plate, etc. (management office manager is responsible for coordinating)
5)Let the person who will package when the master on-site teaching (management office customer service supervisor is responsible for coordinating) 6)Activities on-site photography (management office designated customer service assistant is responsible for)
Duanwu Festival Dumplings Planning Program Part 3a. Activity theme
Zong leaves fragrant, self-packed rice dumplings, *** degree of Dragon Boat Festival, mutual gift
Second, the purpose of the activity
Through hands-on package of rice dumplings, so that all employees can be more real to feel the connotation of the traditional Chinese festival, to understand more specific processes, such as the method of packages of rice dumplings and fillings with, etc., in a relaxed manner to further exercise the traditional Chinese festival of rice dumplings. In order to further exercise the hands-on ability and learning ability of all staff in a relaxed way.
On the occasion of the Dragon Boat Festival, all the staff will spend the festival together, to enhance the intimate contact and mutual communication between them, and also send their holiday greetings. In the collective warmth through the traditional festival in a foreign land.
Third, the activity time:
June 23rd Saturday afternoon
Fourth, the activity place:
The company cafeteria
Fifth, the activity process
1, Purchase materials peanut rice, raisins, red beans, red dates, honey dates, pickles, sugar, soy sauce, glutinous rice; meat; (specific purchase content by the General Manager of the Tao is responsible for); dumplings leaves (purchased by the canteen), utensils prepared:
containers of ingredients, spoons (all provided by the canteen); cotton thread: cut into a number of strips, each strip is about 20cm long; scissors, etc. (purchased by the canteen).
2, processing materials:
glutinous rice: warm water soaked for a certain period of time, filtered dry water.
rice dumpling leaves: put the rice dumpling leaves in the water to cook, water boiling 10 minutes after you can take out the cold water to wash and cut both ends of the excess after filtering dry.
Zong filling: by a variety of purchased materials with, which half fat and lean meat with ingredients first marinated for use.
3, wrapped rice dumplings
(1) collection: all employees gathered to the cafeteria (June 23, 14:00).
(2) began to make: in view of the staff of the package of rice dumplings or know or unskilled, please teach the relevant personnel, summed up the package of rice dumplings method as follows:
Take two (both reverse) rice dumpling leaves one end of the opposite direction of the overlap (incomplete), into a small bowl (grams) of rice, gently scratch with the index finger in the middle of the rice word, put 1, 2 spoons of their favorite dumplings stuffing materials, and then fill in some of the rice to cover.
The right hand first to the outer end of the rice dumpling leaves folded inward and backward, wrapped up one end and then use the same technique to complete the other end of the rice dumplings, tie the rice dumplings should be tied in the middle of the tie once before tying them one by one from the end of the end to one end in order to prevent the deformation of the rope tightness can not be too tight (boiling burst) or too loose (into the water), in order to gently tugging not to move can.
After understanding the method of wrapping the dumplings, you can wrap the dumplings on your own, during which you can learn the details from each other, so that we can do it better.
(3) The end of the production:
The person in charge of the rice dumplings will be placed in a centralized manner, and then the remaining materials will be organized, and the containers that are not used will be washed and returned to the staff of the cafeteria.
4, cooking rice dumplings, distributed in the cafeteria cooking rice dumplings on the end of the distribution of colleagues, and send holiday greetings.
Six, note
All employees to the established location on time, should be pre-understanding of the method of wrapping rice dumplings.
1. Don't place the utensils or materials randomly, so that the site is messy.
2. Pay attention to personal and food hygiene, and don't make a mess.
Welfare Committee Dragon Boat Festival of the origin of the lunar calendar on the fifth day of the fifth month is the traditional Dragon Boat Festival in China, also known as the Festival of the Dragon Boat Festival, Duan Yang Festival. This festival began around the Spring and Autumn and Warring States periods, and it is known as the three major Chinese festivals along with the Spring Festival and the Mid-Autumn Festival. About the origin of the Dragon Boat Festival, there are different stories. The most influential one says that it is in honor of Qu Yuan. Qu Yuan, a native of Chu in the Warring States period, was born in Sanlu Le Ping Li, Zigui County, Hubei Province. Because he was learned, clear on the rule of chaos, skillful in rhetoric, he became the left disciple of King Huai of Chu.
He advocated the idea of "raising the virtuous and teaching the capable" internally and "uniting Qi against Qin" externally, so as to achieve the goal of unifying China. However, his political ideas were opposed by a group of treacherous ministers in Chu, and he was ostracized and framed, and was banished to Hunan province, where he lived on the shores of Dongting Lake. Soon after, he heard the news that the capital of Chu had been overrun by the Qin army. Unable to bear the pain of his country's demise, he threw himself into the Miluo River on the fifth day of the fifth month of the lunar calendar and died. In order to save him, the people competed with each other to search for him and throw rice dumplings into the water. Now a statement has been dominant. Others believe that the Dragon Boat Festival is to drive away evil spirits.
"Chujing years and times" said: "May 5, the people and spoil the grass, but also the fight for the play of the grass. Pick Ai as a person, hanging on the portal, in order to avoid poisonous gas." The Customs said: "May 5 to tie the arm with color, to avoid soldiers and ghosts, people do not get sick plague." So far, the rural areas in Northeast China still retain the custom of picking wormwood in the field early in the morning of Dragon Boat Festival and hanging it beside the door and tying colorful threads on children's arms. Modern scholars, Mr. Wen Yiduo believes that the Dragon Boat Festival is a dragon festival, that is, the ancient Wu Yue people (a dragon totem tribe) held a totem sacrifice festival. Others believe that the Dragon Boat Festival originated from the summer solstice, i.e., from the summer solstice festival of the Xia, Shang and Zhou dynasties. Fan Ye's "Book of the Later Han" holds this view.
First, the promotional theme:
A piece of history to taste a good story, a hundred million a flavor beautiful zongzi.
The purpose of the promotion:
To enhance the customer flow of the store, expand the corporate image, and enhance the sales increase.
Three, the promotion time:
May x - x month x day.
Fourth, the promotion of goods:
The main commodity finished rice dumplings, frozen rice dumplings, and mung bean cake, cooked food, seafood and so on.
V. Promotional content:
(a) price promotions: some finished rice dumplings, frozen rice dumplings, and mung bean cake, cooked food, seafood and other special price activities.
(2) Entertainment Promotion:
1) Rice Dumpling Packing Contest
Rules of the game - 3 persons/group. Time limit 5 minutes, the winner is the one who packs more rice dumplings.
The winner will be awarded the full number of rice dumplings.
The rest of the participants will be awarded one dumpling each.
Time - June x/x.
The place of the activity - in front of the frozen food area of the fresh food department.
Props requirements - table, speakers, materials for wrapping dumplings (glutinous rice, beans, peanuts, meat, bamboo leaves).
Responsible person - fresh food department, marketing planning department with.
(C) free tasting: the introduction of suppliers to the field of free tasting
Time: 6/x - x day.
Specifically responsible for - Fresh Department (need to be free).
(D) store display and layout:
Inside:
1) the store entrance, eight to ten piles of head position, the head of the piles before the head of the arrangement of the head of the dragon boat, eight to ten piles of head for the body of the dragon boat.
Displayed products: mung bean cake, finished palm, gift palm.
Time: June xth - June xth.
Responsible persons: Fresh Food Department, Marketing Planning Department.
2) Freezer in front of the dumplings or balloons made of May 5 to eat dumplings word arch
Time: May x ---- June x.
Responsible for: fresh department, marketing planning department.
3) Freezer end focus on displaying the generation of rice dumplings, bulk freezer display bulk rice dumplings according to the brand
Time: May x before the completion.
Responsible for: fresh department, purchasing department.
4) Posting signs around the freezer cabinet
Time: May x - June x.
Person in charge. Fresh food department, marketing planning department.
Off-site:
1) store door decorative arches, green bamboo as a background to write couplets: tasting a history of a good story of a flavor of a beautiful rice dumplings, the banner: to the world of home, think of the hometown.
2) Set up a huge banner of 2 meters by 4 meters next to the store door to write the origin of the Dragon Boat Festival.
Preface
Zongzi is by far the deepest cultural accumulation of traditional food in Chinese history, is the Chinese nation's dietary culture of a wonder, thousands of years to eat zongzi, paddle the dragon boat, the memory of Qu Yuan's traditional customs, not only enriches the cultural life of the Chinese people, but also reflects the Chinese people to the Chinese nation as a medium to pray for the country's future. The traditional custom of eating rice dumplings for thousands of years has not only enriched the cultural life of Chinese people, but also reflected the good wishes of the Chinese people to use rice dumplings as a medium to pray for the prosperity of the country and the people.
On the fifth day of the fifth month of the Dragon Boat Festival, the Chinese people have the tradition of racing dragon boats, hanging wormwood, drinking xionghuang wine, eating zongzi, salted eggs, mung bean cake and other customs. To seize the opportunity of this holiday promotion, the supermarket has planned this promotion.
A market research and analysis
This Dragon Boat Festival focused on sales in xxx, the main competitors are not the kind of large-scale dumplings festival, those are some big food companies or trade companies in the do. Compared with nearby supermarkets, the store's dumplings closer to home production, producers consumers relatively more understanding, more able to win consumers' trust, and prices and a variety of promotions are relatively flexible. However, because there are a few dumplings store has been a little famous, but also limited to a small area, so the face of consumers from all over the xxx, we can increase publicity to increase sales and improve visibility.
Second, the promotional objectives
1, to celebrate the Dragon Boat Festival, low price concessions, emotional appeal, activities such as interactive activities to create a festive atmosphere and improve the store's reputation.
2, expanding customer activity participation, so that customers enjoy participating in the activities, causing emotional **** Ming, closer to the distance between the mall and customers.
3, through the activities, to attract popularity, enhance the number of store visitors, pulling sales, improve the store's operating efficiency.
3, promotional proposals
1, promotional theme Taste Jiaxing rice dumplings, revisit the culture of the Dragon Boat Festival
2, promotional time June 1 ~ June 15
3, promotional location × ×
4, promotional products Jiaxing series of seeds, Wu Fang Zhai series of rice dumplings
5, Promotional methods Coupons, price discounts
6, promotional media banners, posters, DM sheets, easy pull-ups, sound, etc.; and radio, television, newspapers, municipal party committee propaganda department, the street management office to contact
7, promotional activities
Fourth, the activities of the arrangement:
activities, a free taste!
1, activity time
2, the form of activities: all customers who enter the supermarket in the rice dumplings promotional area can be free to try, we quit a variety of flavors of rice dumplings.
3, activity requirements:
(1) this activity is necessary to implement the activities;
(2) require the supply of rice dumplings manufacturers to send one or two promoters at the scene to introduce and serve the customers to try;
(3) try the rice dumplings by the supplier sponsorship;
(4) through the DM leaflet, the activities of the store information boards, in-store broadcasting on the event publicize the event through DM leaflets, in-store information boards and in-store broadcasting.
Activity 2, full amount to send
1, Activity time:
2, Activity content: Where the activity period in the supermarket one-time shopping: full of 38 yuan nine to send delicious rice dumplings 1 (value of 2 yuan / a, limited to 500); full of 88 yuan to send umbrellas 1 (value of 10 yuan / a, limited to 200)
3, Activity Requirements:
(1) This activity is necessary to implement the activities of the event, the activities are sponsored by the suppliers;
(4) through the DM sheet activity information boards, in-store broadcasting on the activities of publicity. (1) This activity is required to implement activities;
(2) the above activities in the giveaway area distribution, customers with a single computerized ticket to participate in the day, not cumulative, each person is limited to a maximum of 3 copies of each ticket, the number is limited, while stocks last;
(3) group-buying customers, cigarettes, alcohol, grain and oil are not involved in this activity.
4, the cost budget:
Delicious rice dumplings: 1.8 yuan / a × 500 / day = 900 yuan Umbrellas: 6.4 yuan / a × 200 = 1,280 yuan Total: 2,180 yuan
Activity 3, Rice Dumplings Cultural Festival opening ceremony
Duanwu Festival Rice Dumplings Planning Programs Part 6(a) advertising strategy proposals
(a) the advertising strategy proposals
(a) the advertising strategy proposals
The main purpose of the advertising strategy is to promote the development of the industry, and to enhance the quality of the industry. strong>
Because the face of the mass consumer goods market, so expand the demand of the entire market, and further expand the entire market share is the long-term goal of Wu Fang Zhai. But how to achieve in the Dragon Boat Festival within a short period of time to pull up the brand image, increase market share, to achieve the expected sales also need to have a short-term strategy.
(2) to determine the advertising objectives
(1) through promotional activities, before and after the Dragon Boat Festival to achieve the expected sales of 2.8 million within a month.
(2) so that Wu Fang Zhai's Guangzhou market share increased by 6% -8% to 30%
(3) in the Guangzhou market to establish Wu Fang Zhai's good brand image, set up a high quality, high quality brand image.
(3) advertising appeal object
which is subdivided into three
1. Based on the study of the group-buying market, it was found that in the process of group-buying the decision maker and buyer behavior is separated. Promotional advertising will target the decision maker and spread advertising to them.
2. Utilizing the strong terminal sales network of Wu Fang Zhai, targeting all the citizens in Guangzhou area and spreading the advertisement to them.
3. Drinking morning tea, "a cup and two pieces", is the hobby of life in Guangdong. So in and out of high-grade teahouses, restaurants, the consumer group is also five Fangzhai promotional target.
(D) advertising communication theme
(1) market segmentation to diversify market demand. The group-buying market is a branch of the holiday consumption market.
(2) According to the above analysis of competitors' advertising and Wu Fang Zhai's own characteristics, Wu Fang Zhai in the mass consumer goods market should be set up a culture, taste, connotation, a sense of value of a brand image
(E) advertising creativity
(1) advertising slogan:
"Taste out of brown, different"
"Choose a big brand, of course, decent over the people"
"Chinese dumplings first product"
(2) Media title:
"Choose a big brand, of course, decent over the people"
"Wu Fang Zhai with you to taste the Chinese food culture of the Qingfen" "Taste life good taste "
"Rice dumplings king - Wu Fang Zhai"
"From Jiaxing, Zhejiang Province, a professional rice dumplings production enterprise - Wu Fang Zhai."
(3) copywriting
(F) advertising implementation
The group-buying market is dominated by dm direct mail advertising.
Dragon Boat Festival zongzi planning program Part 7
The annual Chinese traditional festival Dragon Boat Festival is approaching, in order to raise the spirit of the nation, bearing the Chinese tradition, but also so that the community members of the game interaction to feel the joy of the festival, taste of the good life, the town of xx decided to hold the first community cultural festival series of activities "My Festival - Dragon Boat Festival", the first community cultural festival, the first community cultural festival series of activities "My Festival - Dragon Boat Festival". The first community cultural festival series of activities "My Festival - Dragon Boat Festival Dumpling Competition.
I. Theme: "Welcome to the Dragon Boat Festival, package dumplings, Yang national spirit; celebrate the holiday, tasting food, bearing the Chinese tradition.
Second, the overall arrangement
(a) guidance unit: xxxx township xx township people's government
(b) host: xx township publicity office xx township civilization office xx township social affairs management bureau
(c) organizer: xx network master plan
(d) co-organizer: xxxxxx
(e) Competition time: June 29, 20xx at 2:00 pm
(F) the competition location: xx Township Fortune Plaza
(VII) to participate in the object: xx Township, 17 community teams and talented baby team of 10 households.
Requirements: each community sent 2 family teams.
Third, the content of the competition:
Competition to the family as a unit, each divided into nine pairs of families as a group for the competition, the time is 5 minutes, each group of players distributed 1. 5 pounds of glutinous rice, 10 pieces of meat, the competition must be used in the process of the spoon Sheng to glutinous rice, may not be grasped with the hands of the rice dumplings quasi-placed a piece of meat filling wrapped up must be bundled with a red rope, put on the prescribed square board. (The host invites three audience members to be the judges.) One winner will be selected based on the criteria of "quantity, speed, quality and beauty". At the end of the event, all the rice dumplings will be given to the participating families as holiday gifts.
First place: 1 gift worth 1000 RMB Second place, 1 gift worth 500 RMB.
Third place: 1 worth 300 yuan gift excellence award, 8 worth 198 yuan gift.
Dragon Boat Festival dumplings planning program Part 8
I. Activity Stage
1. Determine the meeting place (the square in front of the Chongqing University of Commerce and Industry).
2. Set up a roadmap, a special person to pick up and drop off, tips to pay attention to safety. Ensure that everyone arrives safely.
3. Arrange for each class member to lead the class group. Ensure that the students have no security risks.
4. In addition to the above measures, we also want to make students understand that our activities are sincere for students to open a platform for communication activities. The first step is to make sure that you have a good understanding of what you're doing and how you're doing it.
Second, the work arrangement:
Publicity work
1, the class meeting by the class president Li Die Si is responsible for introducing our Dragon Boat Festival activities to the students, and to clarify the theme, purpose and meaning of this activity. (The significance of systematically introducing and elaborating on the activities for the students is to enhance the feelings of the students)
2, all the materials prepared by Tan Tian and He Zemin is responsible for.
3, the later summary of funds and proofreading of the draft and the activities of the coordinator by Li Yan, Li Die Si is responsible for.
Activity site
1. Instruct the students who came to gather. Waiting for other students in order to set off collectively and avoid individualism. Concerned about everyone's safety by Chen Jun, He Zemin, Zhang Chongzhou is responsible for the school Dragon Boat Festival dumplings
2, route guidance by Li Yan, Tan Tian is responsible for.
3, on-site activities game production and mobilize the enthusiasm of students by Li Die Si, Chuan Xia, Li Xin is responsible for (pay attention to the purpose and theme of the event, not deviate from the theme, control the scene).
Back to school work
1. Considering the time problem, so we must control the time back to school to ensure the personal safety of students.
2. Upon arrival at school, a roll call will be taken in the front plaza to ensure that everyone returns to school safely.
Note: This is entirely for the 10th grade industrial design class.
Budget:
1, car fare: 100 yuan, 4 yuan / person.
2, candy: 40 yuan
3, drinks: 100 yuan.
4, meals: (*** two meals): 500 yuan, 20 yuan / person.
5, post material handling costs: 10 yuan.
6, signing pen 5: 10 yuan 2 yuan / piece.
7. Drinking water: 15 yuan
Total: 760 yuan.
Dragon Boat Festival zongzi planning program Part 9On the Dragon Boat Festival promotional program (the fifth day of the fifth month of the lunar calendar) is a traditional Chinese festival Dragon Boat Festival, in order to promote the hotel's operating income, the hotel intends to launch the Dragon Boat Festival as an opportunity to launch the Huatian brown promotional activities, the specific content is as follows:
I. Purpose of the activities:
Through the activities of the
Through the launch of the activity, to create a strong festive atmosphere in the hotel, to bring special greetings to the public holiday, and at the same time for the hotel catering to create a new highlight of the revenue. p>
A one-time purchase of 5,000 yuan or more, enjoy a discount of 9.5 percent, a standard guest room;
A one-time purchase of 10,000 yuan or more, enjoy a discount of 9 percent, a luxury guest room;
A one-time purchase of 20,000 yuan or more, enjoy a discount of 8.5 percent, a standard suite.
Second, the hotel's internal staff discount privileges:
Catering Manager, Marketing Manager enjoys a minimum of 15% discount privileges, such as the requirement for lower discounts, need to be approved by the general manager of the hotel to ask for permission to (Note: less than 〈non〉 80% discount on the sales of the following tasks, but do not enjoy the commission incentives).
Fifth, the task allocation:
Rice dumplings total task: 200,000 yuan (target task of 300,000 yuan) Catering Department sales: 40,000 yuan Marketing Department sales: 40,000 yuan
Other departments **** counted 120,000 yuan, the specific task is mainly a combination of the percentage of staffing of the various departments accounted for by the percentage of the remaining tasks. Percentage calculation, departmental hourly workers and front and back office departments of the nature of the work and the close relationship between the customer liaison, as well as the actual completion of the task of dumplings sales in 2008 to adjust the arrangement, the specific distribution is as follows:
(Remarks: dumplings statistics by the Ministry of Finance and the relevant departments to carry out a joint, mutual supervision, to ensure that the statistical data are accurate).
Six, rewards and punishments:
In order to motivate all hotel staff to actively participate in the sale of rice dumplings, and strive to complete the task of sales of rice dumplings this year, the hotel has formulated the following rice dumplings sales incentives and punishments:
a) Reward:
Any department, team, individual sales of rice dumplings in the departmental tasks completed, the basic part of the task by 4%. Under the circumstances, the basic part of the task by 4% commission reward, excess part of the task by 6% commission reward (Remarks: suppliers and engineers, such as offsetting consumption settlement halved reward).
ii) Penalties:
Departments that do not complete the task, according to the proportion of the uncompleted task, deduct the salary of the department manager for the month.
VII, publicity and site layout:
1. Hotel main entrance hanging lobby promotional banners (content reported separately);
2. Hotel lobby on the first floor to set up a product display (program attached);
3. POP promotional ads in the store, TV opening ads and elevator ads, etc.;
4. Design and printing of zongzi brochures and zongzi tickets.
VIII. Cost budget : (*** counting 2388 yuan)
;