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Yibang Power News Essence! Shut it down! Rectification! 4000 stores in Honey Snow Ice City were investigated; Get off the shelf! 1 100 app violations; Entertainment gossip immoral artists are forbidden to push.

Big company! Big event!

Alibaba

Alibaba Cloud responded to the "user registration information disclosure" incident: deal with violations seriously.

On August 23rd, in response to the media report that "Alibaba Cloud leaked the registration information left by users to third-party partners", Alibaba Cloud responded that according to the self-examination, the complaint should be about 20 19 pairs 1 1. A telemarketing employee in Alibaba Cloud violated the company's discipline, took advantage of his work convenience, obtained customer contact information privately and leaked it to distributor employees, causing customer complaints.

Alibaba Cloud said that employees are strictly forbidden to disclose user registration information to third parties, and the incident has been dealt with seriously according to the company system, and the deficiencies in personnel management have been strengthened and improved according to the requirements of Zhejiang Communications Administration.

Taobao Tmall comprehensively upgraded its business tools, covering 9 business links.

A few days ago, Taobao Tmall announced a comprehensive upgrade of merchant tools, covering nine business links, including store entry, product release, order management, store decoration, business analysis, marketing activities and e-commerce learning. From September, merchants can use the above functions for free on Niu Qian Workbench 9.0.

It is understood that the latest Niu Qian Workbench 9.0 has launched the first batch of more than 160 "Niu Qian Excellent Courses", covering novice shop opening, traffic promotion, explosive creation, marketing activities, short video live broadcast and so on. In order to strengthen the experience of using mobile phones, the course is presented in the form of vertical short videos for the first time, allowing merchants to brush short videos to learn e-commerce in the fragmented time after receiving orders.

Ali pre-research e-commerce products "quick buy" main products quick search

It is reported that Ali has developed a product called "Quick Buy", which focuses on the quick search of goods. In addition, the system will also place keywords under the search box to facilitate users to locate directly. According to the report, according to the product map revealed by netizens, "quick purchase" is currently presented in the form of a small program. By comparing the mainstream WeChat applet, Alipay applet and Tik Tok applet templates in the market, we can find that the "quick purchase" applet is closer to the applet in Tik Tok App, and it is not excluded that "quick purchase" is an e-commerce applet applied to Tik Tok App. (Technology Planet)

The monthly income of Taobao applet increased by 90 million yuan115%.

Recently, Ali announced the opening ecological achievements of Taobao shopping applets in 2020 at the 202 1 Taobao Tmall Ecological Partner Conference: 3000+API and 20+ open plug-ins went online, the revenue of applets increased by 1 15%, the research and development efficiency increased by 35%, and the cumulative number of active merchants reached 654.38+million, KA.

202 1 tmall beauty care pair 1 1 business conference was officially held.

On August 26th, the press conference of 202 1 Tmall Meihushuang 1 1 was officially held, and the key games and strategies of the activities of Zhenshuang 1 1 were introduced. The official shared four core strategies from the perspective of "people, goods and fields": in-depth user operation, in-depth commodity operation, adjusting the rhythm of the band, and making good use of shopping guide content. Officials also revealed that two major themes will be planned this year: "urban restrictions" and "technology restrictions".

Tmall Double Eleven: Merchants can build 3D shopping space.

Before 202 1 tmall double 1 1 went online, tmall launched the 3D version of "virtual reality" tmall home improvement city. Merchants can build their own 3D shopping space in the "Metauniverse" to provide consumers with an immersive "cloud shopping" experience.

At present, the 3D version of Tmall Home Decoration City is 1.0, and merchants can use it for free. At the same time, as long as the merchant actually takes multiple product pictures, AI can automatically generate high-definition product models, and the modeling is simpler. After completing the 3D modeling of goods, merchants can seamlessly post them on Taobao Tmall to provide consumers with "what you see is what you get" decoration services.

Douyin

Tik Tok e-commerce: merchants provide false qualifications with one deduction 12 points.

On August 26th, Tik Tok e-commerce announced the revised implementation rules for providing false qualifications, which will take effect on September 2nd, 20021.

The detailed rules show that providing false qualifications, such as forging, altering or stealing business licenses/trademarks/patent certificates or other qualification documents, includes but is not limited to:

Merchants provide false qualification materials when they settle in, such as subject qualification, brand qualification, industry qualification, commodity qualification, etc.

Merchants provide false qualification materials in the course of business operations, such as purchase vouchers, authorization certificates, and complaints from rights holders that brand qualifications are invalid.

Merchants provide false materials in the reporting and complaint links, misleading auditors, such as logistics vouchers and chat records.

After verification by the platform, the materials are forged or altered; The platform will punish those who purchase proof materials and make false certificates, including: the plot is average, and the cumulative violation score is A 12 for each violation. If the circumstances are serious, the cumulative violation score will be B 12 for each violation.

Tik Tok e-commerce officially opened the function of shaking the store to exchange goods.

A few days ago, Tik Tok e-commerce issued a public notice to shake the store exchange function. The new function supports users to initiate online exchange applications, and merchants can apply for exchange according to actual conditions. At the same time, it is suggested that merchants and users negotiate friendly to help improve store operations. At present, the categories supported by this function include: clothing accessories/belts/hats/scarves; 3C digital accessories; Office supplies/office equipment; Electronic games/accessories/games/introduction; Mobile phone, contract machine, notebook computer, tablet computer; DIY computer, camera/camcorder, intelligent equipment; Personal care, beauty care, makeup/perfume/beauty tools, etc.

Tik Tok, Aauto Quicker, Weibo and other platforms have been removed from the star list.

On August 27, the Central Network Information Office issued a notice to further strengthen the management of "rice circle" chaos. At present, Tik Tok and Aauto Quicker have been deleted from the list of stars, and Weibo no longer shows the rankings of star superstars. In the list of a auto quickers, only a auto quickers' Hot List, Hot Search Live and Best Good List are available.

It is worth noting that the notice of the Network Information Office also proposed that the "spending money to vote" function should not be set up to strengthen the online behavior management of network variety shows. It is strictly forbidden to guide and encourage netizens to vote for players by shopping, membership and other material means.

Tik Tok e-commerce punishes "selling bad goods" on the grounds that fruits are unsalable.

A few days ago, Tik Tok e-commerce issued a penalty notice for "selling miserable goods". According to the official, during the platform governance inspection, it was found that some e-commerce authors grabbed users' eyes by selling unsalable fruits and spreading content that did not conform to good social customs, and some anchors induced users to buy goods. This behavior has seriously hurt the user experience and affected the normal business order and platform ecology. In this regard, according to different violations, Tik Tok imposed penalties on these accounts, such as deducting points, permanently banning accounts, and closing e-commerce authority.

Tik Tok e-commerce: Without consent, creators are forbidden to sell medical device products in live broadcast.

A few days ago, Tik Tok e-commerce officially announced the promotion standards for medical device products, and clarified the detailed code of conduct for e-commerce creators when promoting medical device products. Tik Tok requires that in the live broadcast scenario, only the official accounts of shops and merchants are allowed to be promoted in the form of self-selling, and unauthorized creators are prohibited from promoting medical devices in the form of live broadcast.

Tencent

Enterprise WeChat update function: support global search and automatically display link content summary.

A few days ago, the version of enterprise WeChat 3. 1 12 was launched, which optimized the experience of schedule, group, search and expression. The details are as follows:

First of all, a global search is added to the PC, which supports searching chat records, files, micro-documents, etc. You can even filter by sender, sending time and other conditions.

Second, in the internal group of enterprise WeChat, the group owner and group administrator can withdraw messages sent by group members within 24 hours.

Third, the schedule on enterprise WeChat supports synchronization with other calendars, including system calendars and Outlook calendars.

Four, commonly used files in the group can be put into the group announcement, supporting pictures, documents and files. You can collect information through group announcements or read relevant documents through group members.

Fifth, after sending a URL, it will automatically display a summary of the content, so that you can see the content in the link at a glance.

Sixth, announcements and applications that have been sent out can delete content.

In addition to the update of efficiency tools, there are new experiences such as customer contact, education version, government version and openness. For example, the customer base supports the group order taking function, which is convenient for event registration and order collection; Customer labels can be configured by department; On-the-job inheritance supports two customer transfers within 90 days and so on.

Tencent Group's M&A patent was authorized. It is possible to merge n WeChat groups.

Recently, Tencent Technology (Shenzhen) Co., Ltd. obtained the patent authorization of "method, device, terminal and storage medium for merging conversation groups". The patent abstract display method comprises the following steps: displaying a combiner setting interface, wherein the combiner setting interface comprises a group selection area; Determine the target group members included in the target group according to the historical group members included in each group to be merged. The invention is helpful to solve the problem efficiently through conversation group discussion.

Tencent Holdings: Invested HK$ 1.0 1 billion to buy back 230,000 shares.

On August 24th, Tencent Holdings announced that it would buy back 230,000 shares at a price of HK$ 1.0 1 billion on August 23rd at a price of HK$ 432-443.8 per share. Previously, Tencent Holdings repurchased 6.5438+08 million shares and 240,000 shares respectively, involving 6.5438+78.7 million Hong Kong dollars.

Kuaishou

Faster journey: Q2 reached 293.2 million faster.

Aauto Faster Technology released the second quarter and interim results of 20021. In the second quarter, the average daily active users of Aauto Faster app reached 293.2 million, a year-on-year increase of 1 1.9%, and the year-on-year growth rate increased month by month. The average daily usage time of active users exceeded 100 minutes for the first time, an increase of 7.7% from the previous month.

Aauto Quicker plunged more than 12% after the opening, with an adjusted net loss of 9.69 billion yuan in the first half of the year.

On August 26th, Aauto plunged more than 12% after the market opened faster. As of press time, the decline of Aauto Quicker narrowed to 6.32% to HK$ 72.60, with a total market value of HK$ 302.027 billion. It is reported that Aauto FMCG released its 202 1 second quarter and semi-annual financial report on August 25th, and its revenue in the second quarter was1965438+38 million yuan, a year-on-year increase of 48.8%. The adjusted net loss was 4.77 billion yuan, compared with a loss of 654.38+93.8 million yuan in the same period of last year. In the first half of the year, Aauto's fast-moving revenue was 36,654.38+0.6 billion yuan, a year-on-year increase of 42.8%; The adjusted net loss was 9.69 billion yuan, a year-on-year increase of 54.2%.

JD.com

JD。 COM: Self-inspection and rectification have been completed, and user privacy protection will continue to be strengthened in the future.

August 24th, JD.COM. At the second quarter performance meeting of COM, Xu Lei, CEO of JD.COM Retail, said: In view of national supervision, JD.COM is taking the initiative to conduct self-inspection, has completed self-inspection and rectification, and has established a monitoring system internally to avoid violating national regulations, so the supervision has little impact on JD.COM. JD.COM attaches great importance to the protection of users' privacy and will continue to strengthen the protection of users' privacy in the future. Judging the impact of regulatory policies on user privacy has a greater impact on advertising-based platforms.

Xu Lei: Some "Choice One" brands have returned to JD.COM, including Estee Lauder of Starbucks.

A few days ago, at the telephone earnings conference in JD.COM, Xu Lei, CEO of JD.COM, said, "Since the beginning of this year, some' two-in-one' brands have returned to JD.COM, including Starbucks and Estee Lauder." Xu Lei also said that different levels of merchant support programs will be provided to help returned or newly joined brands. Regarding the increase in the loss of new business, CFO Ran Xu said that JD.COM's community group buying business Jingxi Pinpin, which was launched at the end of last year, is a part of JD.COM. And will continue to strengthen the supply chain of Jingxi products in the future.

Haidilao

Haidilao: Ms. Yang Lijuan was appointed as Deputy CEO.

A few days ago, Haidilao announced on the Hong Kong Stock Exchange that Ms. Shu Ping resigned as a non-executive director and a member of the audit committee of the company from August 24th, 20021. Mr. Shi Yonghong has resigned as an executive director of the Company; Ms. Yang Lijuan, Mr. Li Peng, Ms. Huayang, Ms. Liu Linyi, Mr. Li Yu, Ms. Song Qing and Mr. Yang Li were all appointed as executive directors of the Company; Dr. and Mr. Wu were appointed as independent non-executive directors of the Company; Dr. Cai Xinmin was appointed as a member of the Audit Committee of the Company; Ms. Yang Lijuan has been appointed as the Deputy CEO of the Company; The Corporate Governance Committee of the Company has been established.

The unit price of Haidilao customers dropped.

Haidilao Hong Kong stocks announced that its revenue in the first half of the year was 20.09 billion yuan, a year-on-year increase of105.9%; The net profit was 94.5 million yuan, compared with a loss of 960 million yuan in the same period last year. The operating income of Haidilao restaurant was the main source of income, accounting for 96.6%, and the take-away income decreased by 15.6%, mainly due to the improvement of the epidemic situation and the decrease in the number of take-away orders. In the first half of the year, the per capita consumption of customers dropped to 107.3 yuan. Haidilao mentioned that the company improved the overall regional coaching model into a large and small area management model. Regional managers co-ordinate the expansion, engineering, product selection and pricing of stores in each region, and communities directly conduct on-site inspection, evaluation and counseling of stores in their respective regions.

Finland

SF Semi-annual Report: Express business volume increased by 40% and net profit decreased by 79.8%.

Recently, SF Express released a semi-annual report. In the first half of the year, SF achieved 5010.3 billion votes, a year-on-year increase of 40.4%, with an average growth rate of 59.5% in two years. Coupled with the contribution of new businesses such as express delivery, urban services and supply chain, SF Holdings achieved a total revenue of 88.344 billion yuan in the first half of the year, up 24.2% year-on-year, and the net profit attributable to shareholders of listed companies was 760 million yuan. SF Express's foreign business in the same city achieved an operating income excluding tax of 224 1 billion yuan, up 77 12% year-on-year. The shareholder's beehive box has 300,000 counter outlets, a net increase of 20,000 compared with the end of last year.

Pinduoduo

Pinduoduo's revenue in the second quarter was 23.05 billion yuan, with 730 million monthly active users.

Pinduoduo released its financial report for the second quarter of 20021,with revenue of 23.05 billion yuan and market expectation of 26.438 billion yuan, up 89% year-on-year. The net profit was 246,543,805 yuan, with a loss of 899 million yuan in the same period of last year. As of June 30th, the number of active buyers was 849.9 million, an increase of 26 10/00000 in a single quarter. The number of monthly active users in Pinduoduo in the second quarter was 738.5 million, and the market expectation was 759.2 million. Pinduoduo's marketing expenses in this quarter have been reduced to 654.38+0 billion yuan, a decrease of nearly 3 billion yuan compared with the previous quarter. In the first half of this year, Pinduoduo's agricultural (by-product) orders increased by 43 1% year-on-year, and a new "agricultural plan" of 10 billion yuan will be launched.

Raw & fresh food dianshang

Fresh every day: Since April, the sales of various platforms in JD.COM have increased by 389%.

Daily Youxian recently said that since its cooperation with JD.COM in April, its sales on the JD.COM platform have increased by 389%, and the number of online front warehouse stores has also expanded to nearly 570, covering Beijing, Shanghai, Guangzhou, Shenzhen and Hangzhou. It is understood that in April this year, Daily Youxian was officially launched in JD.COM and launched in JD.COM through the "natural selection" project.

Cross-border E-commerce

Shopify cooperates with Tik Tok to develop social e-commerce functions.

On Tuesday, August 25th, local time, Shopify published an article saying that it is cooperating with Tik Tok to develop a function that allows shoppers to buy goods directly from social applications.

Shopify said that Shopify merchants with business accounts in Tik Tok will soon be able to add shopping labels to their personal data for the first time and synchronize their product catalogs to create a mini storefront, which will be directly linked to their online stores for checkout. Shopify and Tik Tok also cooperate to provide Shopify merchants with product links, which can be used to mark products in Tik Tok posts. Users in Tik Tok can choose to shop directly from the storefront of the merchant, or click on the products marked in the merchant's vibrato video and take them to the merchant's online store for checkout.

Shopee, a cross-border e-commerce platform, officially opened the 9.9 Super Shopping Festival.

Recently, Shopee, a cross-border e-commerce platform, announced that 9.9 Super Shopping Festival, the first super promotion in the second half of 20021,was officially opened. The arrival of this big promotion means that the year-end shopping season in Southeast Asia officially kicked off.

Shop logistics and polar rabbit international cooperation aim at southeast Asian marine market

A few days ago, SHOPLINE Logistics and Polar Rabbit International held a signing ceremony for strategic cooperation, and the two sides reached a strategic cooperation on providing better logistics services for sellers of cross-border e-commerce independent stations in Southeast Asia.

It is reported that SHOPLINE is a cross-border e-commerce intelligent website platform strategically invested by Huanju Group. In addition to providing tools for cross-border sellers to build websites, it has also established an independent station full-link ecosystem covering supply, flow, payment and logistics.

Extreme Rabbit International Logistics Co., Ltd. is J &;; A subsidiary of T Group, whose business includes e-commerce parcels, traditional freight, FBA services, container transportation services, domestic and foreign warehousing, etc. , 20 15 began to land in southeast Asia gradually, and now the coverage rate is the first in southeast Asia.

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Users can choose to turn off the algorithm recommendation service.

On the 27th, the National Internet Information Office publicly solicited opinions on the Administrative Provisions on Internet Information Service Algorithm Recommendation (Draft for Comment).

The exposure draft proposes that the algorithm recommendation service provider should provide users with options that are not specific to their personal characteristics, or provide users with convenient options to close the algorithm recommendation service. If the user chooses to close the algorithm recommendation service, the algorithm recommendation service provider shall immediately stop providing related services.

The Network Information Office held a special rectification deployment meeting for outstanding problems of mobile phone application push pop-ups.

According to the interface, it was learned from the deployment meeting of the special rectification of the prominent problem of the push pop-up window of Qinglang mobile application held by the National Network Information Office: In view of the problems of disturbing the network communication order such as illegal push and over-push of the push pop-up window of mobile application, which were strongly reflected by netizens, the National Network Information Office decided to launch the "special rectification of the prominent problem of the push pop-up window of Qinglang mobile application" on August 27th, aiming at the outstanding problems, and promoting the obvious improvement of the communication order of the push pop-up window in a short time.

According to reports, the special rectification of the National Network Information Office focused on four types of mobile applications, including news clients, mobile browsers, public account platforms and tool applications, and classified policies to clarify six rectification requirements:

First, it is forbidden to push commercial website platforms and "self-media" accounts to illegally edit, publish and reprint news information, and push news information must use standardized manuscript sources.

Second, the news information pushed by the pop-up window should not be taken out of context by exaggerating the hot spots of speculation and public opinion, distorting the original intention to attract attention and misleading netizens.

Third, tool applications that have not obtained the license of Internet news information service are not allowed to push news information through pop-ups.

Fourth, it is forbidden to push entertainment gossip, celebrity gossip, bloody violence, anecdotes and vulgarity against socialist core values.

Fifth, it is forbidden to amplify and spread the relevant remarks of immoral artists and negative controversial figures through the push pop-up channel.

Sixth, in case of emergencies and disasters, don't exaggerate the bloody scenes or overemphasize the bloody details of the case, and don't push relevant information together.

Ministry of Public Security: Illegal collection and use of personal information 1 100 yuan.

A few days ago, the relevant person in charge of the Ministry of Public Security said that public security organs all over the country have always paid attention to the supervision of illegal collection and use of personal information by mobile applications, investigated and dealt with the failure of app to fulfill citizens' personal information security protection obligations according to law, and collected and illegally used personal information 1 100 yuan.

China's first negative list of cross-border service trade began to be implemented.

On August 26th, the "Negative List" issued by the Ministry of Commerce uniformly listed the special management measures of overseas service providers in terms of national treatment, market access, local stationing, cross-border trade of financial services (through cross-border delivery, consumption abroad, and movement of natural persons), which was applicable to Hainan Free Trade Port and covered the whole island of Hainan.

The official disclosure prospectus of Shangtang Technology will be listed on the Hong Kong Stock Exchange.

On the evening of August 27th, Shangtang Technology, a domestic AI head company, officially submitted an application prospectus on the Hong Kong Stock Exchange, intending to be listed on the Hong Kong Stock Exchange. According to the prospectus documents, Shangtang Technology's annual revenue in 2020 was 3.45 billion yuan.

South Korean cosmetics brand missha and Tmall reached a brand restructuring cooperation.

On August 25th, Korean cosmetics brand missha announced that it had signed a strategic cooperation agreement with Ali's e-commerce platform Tmall. According to reports, Misa plans to develop new products specifically for the China market based on Tmall Big Data. After reorganizing the company's brand through cooperation with Tmall, it will fully enter the China e-commerce market. During the period of double 1 1 in 2020, its Star Red BB Cream became a tubular BB product TOP 1 in Tmall channel.

Fat brother responded to the sales of expired ingredients in two stores in Beijing: the stores involved have been closed for rectification.

The Market Supervision Bureau publicized the investigation and handling of six illegal food cases of Naixue Tea in Mixue Ice City.

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The affiliated company of Yunmanman Platform was required to rectify.

A few days ago, Jiangsu Manyun Software Technology Co., Ltd., an affiliated company of Yunmanman Platform, was inspected, and the inspection result was that there were problems, and the platform was urged to rectify. The inspection organ is Nanjing Municipal Market Supervision Administration. It is understood that Yunmanman belongs to Jiangsu Manyun Software Technology Co., Ltd., which is the first free mobile APP application product developed based on mobile Internet technology in China. Committed to providing efficient vehicle management and distribution tools for the road transport logistics industry, and providing comprehensive information and trading services for vehicle search (distribution) and vehicle search (consignment).

Shu deceived and misled consumers, and Guangzhou Procter & Gamble Company was fined 200,000 yuan.

Pingdingshan Municipal Market Supervision Administration believes that the above-mentioned labeling of P&G on the outer packaging of this product is a misleading commercial propaganda of its product function and a deception and misleading to consumers. The above publicity has put Guangzhou Procter & Gamble Company in a favorable position when producing and selling "Shufujia TM Lemon Fresh Soap" and similar commodities, which has harmed the legitimate rights and interests of other operators and violated the provisions of Article 20, paragraph 1, of People's Republic of China (PRC) Anti-Unfair Competition Law. Pingdingshan Municipal Market Supervision Administration ordered Guangzhou Procter & Gamble Company to stop its illegal activities and imposed a fine of RMB 200,000.

Nai Xuecha replied in the middle of the night: accept the punishment and sincerely apologize.

In the early morning of August 24th, @ Naixue's tea Nayuki issued an apology. In view of the problem that "the label falls into mango sauce in the production process" pointed out in the penalty decision of the regulatory authorities, the company requires all store employees to operate in strict accordance with the production process and put an end to any violations. The penalty book of the regulatory authorities also clearly pointed out that "no problems such as making food with black rotten mango and continuing to sell soft European magic wand series products were found".

Ofo was once again enforced by the court. At present, the total execution amount is about 6.5438+0.4057 million yuan.

A few days ago, the affiliated company of ofo, Eastern Xia Datong Management Consulting Co., Ltd., added a piece of information about the executed person. The case number is Jing 0 108 Executive 22735, and the execution target is 4 19492 yuan. The enforcement court is the Haidian District People's Court of Beijing. The related case involved a dispute over the transportation contract between Dongxia Datong (Beijing) Management Consulting Co., Ltd. and Fujian Zhongyou Logistics Co., Ltd. Fuzhou Branch. It is worth noting that the total amount executed by the company has exceeded140,000 yuan.

Major personnel changes occurred in Nezha Express, and Kyle withdrew from the board of directors.

Nezha Express Co., Ltd. recently changed its key personnel. Marco, the director, withdrew from the key personnel, and Gu Wei took over. Nezha Express Co., Ltd. was established on June 24th, 2020, 165438+, with the legal representative of Haan Lee and the registered capital of 50.06 million yuan. It is wholly owned by Jiangsu Guo Xin Huaxia Information Industry Group Co., Ltd., and Nezha Express is the express service provider.

Rookie teamed up with AliExpress to launch a cross-border 5-day parcel line between China and South Korea

Cainiao and AliExpress officially launched the China-South Korea cross-border 5-day parcel line. After placing an order, Korean consumers can receive the parcel within 5 working days, and the fastest time in some areas is 3 days. At present, the products sold to Korea mainly include beauty cosmetics and 3C digital products. According to the data of Cainiao and AliExpress, the number of packages exported to South Korea in the first half of 2002 1 increased by nearly1times compared with last year.

Urban Outfitters Tmall flagship store announced its withdrawal from the China market.

A few days ago, the flagship store of American chain clothing brand Urban Outfitters Tmall issued a closing announcement on its home page. It is reported that Urban Outfitters has not opened a physical store in China, nor has it opened a official website in China. The closure of Tmall's flagship store means it will withdraw from the China market. According to its official flagship store page, the current number of fans in Urban Outfitters Tmall flagship store is about1140,000. Urban Outfitters explained in Weibo that the reason for withdrawing from China market was the adjustment of brand global strategy.