Top cloud banana? Isn't it? Why? Children's understanding and cognitive ability is limited, so Wangwang's relatively simple and silly advertisements are likely to have a greater impact on them, and children's imitation of these advertisements will change their goodwill towards Wangwang and promote their purchase behavior. After analyzing the above characteristics, people who understand the principle of advertising AIDMA may find that Want Want has realized attention interest. (Arousing Interest) Desire (Arousing Desire) Memory (Leaving Memory) Action (Buying Action) actually has a good communication effect on its target consumers, and from the actual effect, Want Want's ice cream, milk, fruit, milk gift package and other products really left a very deep impression on consumers. Many people will unconsciously think of Wangwang's advertising words during the Chinese New Year and choose Wangwang's products accordingly. There are several places that are particularly worth learning. 1. How to use music, sound effects and voiceover to form non-visual stimulation, memory and conditioned reflex. For example, as far as the brand is concerned, its jingle tail board is enough for me to see the word want want, and the voice of "want want ~ ~" emerges in my mind; Even if you read Want Want Snow Cake with me, I will subconsciously reflect a babbling voice and say ... "It's delicious. . . "； Not to mention the word "I want O bubble", I think of the syllable 1 13 1 and a lively Xiong Haizi (which will definitely be imitated by children). 2. Bury the stalks that the audience may imitate. For example, this song clip of "I want O Bubble" is actually interesting and simple, and it is easy to form this boost. We once gave a concept to a walnut drink, that is, since the brand of X walnut is very well divided, this message should be visually stimulated in the advertisement, so we can think of a stalk of "brain exercises"-children and their mothers doing "left hand is six, right hand is one" is easy to play smoothly. The core strategy is to create something that makes the audience curious to imitate and integrate their own brands into it. A wonderful example recently is "come to the bowl quickly" and "only go to the bowl ~", which has become "ask" and "answer!" General password, always like this, fun. 3. Give a specious reason, even if you think about it carefully, as long as your audience pays the bill. For example, Wangzai small steamed bread-it is said that adults eat big steamed bread, children eat small steamed bread, and Wangzai small steamed bread. In fact, it is a common idea to take the mini version. Judging from the popular Oreo mini in recent years, in fact, advertisements are also saying similar information, that is, children have their own small Oreo. From the perspective of Chen Hu under Gao Qing's eaves, advertising, operation and the like need to grasp the psychology of users in particular ~