English name: Go Believe
Goubuli steamed stuffed bun is a famous flavor spot in Tianjin. At present, there is an English name: "Go Believe". White and soft, the same size, the same thickness at the bottom. Bite very oily, but not greasy, and taste delicious.
Tianjin Goubuli Group Co., Ltd. is the only legal registrant of Goubuli's service trademark and commodity trademark. The production of Goubuli series steamed buns, Shandong cuisine and Tianjin cuisine has been well-known at home and abroad for nearly 150 years, and a unique "Goubuli" system has been created in the long-term production and operation.
Goubuli group
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The world-famous "Goubuli" is a century-old gold medal in Tianjin and a model of Chinese food culture. It's a pity that Chinese and foreign tourists didn't eat Goubuli steamed buns in Tianjin, which means they didn't climb the Badaling Great Wall in Beijing. Today, after a century and a half of vicissitudes, "dogs ignore"
In order to inherit and develop the world-renowned national brand "Goubuli", Goubuli Group was formally established on 1992. After successful restructuring and expansion, Goubuli Group has developed into a diversified enterprise group with rich corporate culture, scientific organizational structure, strong strength and good reputation, and has established a leading position in Tianjin catering industry. "Goubuli" takes owning high-end hotels as its main business, and its business fields involve Chinese fast food, logistics and distribution, frozen food, breeding base, new product development, training schools and other formats. At present, Goubuli has ten brand restaurants in Tianjin, four of which are directly operated by Goubuli Group, including: Goubuli Shandong Road Old Store, Goubuli Heping Road Hotel, Goubuli Aquatic Restaurant and Goubuli Food Street Restaurant. There are also six garden villa restaurants with different cuisines, such as Chinese Stew Hotel (Cantonese cuisine), Sanliusan Hotel (hangzhou dishes),17 Garden Villa Hotel (Shanghai cuisine), VIP Hotel, Tianjin VIP Hotel (Ningbo cuisine) and No.36. Goubuli Group has been focusing on the research of dietary nutrition and catering culture, advocating green consumption and family service. The group's comprehensive level and coordinated development ability have been rapidly improved, and it has been recognized and praised by all walks of life, and won dozens of extremely high-standard honorary titles and awards from domestic and foreign governments and catering industry authorities. Goubuli Group is growing into an international and comprehensive large-scale enterprise group with the trend of accelerating development, and will realize more rapid development in the future.
Goubuli's commodity management
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Goubuli is not only synonymous with famous restaurants. In order to continuously cultivate brands, expand brands, expand influence and increase market share, group companies began to intervene in the field of commodity management in the early 1990s. After more than ten years of development, Goubuli frozen food has reached a considerable scale. The products include four series 100 varieties of steamed buns, jiaozi, cakes and meat products. Best-selling in nearly 100 cities in 26 provinces, municipalities and autonomous regions, and exported to Japan, the United States, Britain, Hong Kong and other countries and regions, becoming a convenient and fast family food for consumers. At the same time, Goubuli's special production equipment and series of special raw materials such as flour, soy sauce and seasonings have become necessary equipment and raw materials for franchisees all over the country, ensuring the unification and standardization of product quality and being recognized by franchisees. Goubuli's series of high-quality products, such as beer, liquor, mineral water, various cakes, moon cakes, Yuanxiao, zongzi and gift packages, have also been successfully developed and put into the market. The products have distinctive features, are well received by consumers, and their market share is constantly expanding.
Go Believe
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The main product, Goubuli Steamed Bun, is a treasure in China's splendid food culture, and has been publicly publicized as the first of the famous "Tianjin Three Musts". After several generations of masters 140 years of continuous innovation and improvement, Goubuli steamed buns have formed six series 100 varieties such as traditional pork buns, three fresh buns and meat buns, and innovative varieties such as seafood buns, potherb buns and whole crab buns, with different flavors and outstanding characteristics. It has won several gold medals in domestic and international competitions, such as "Jinding Award for Quality Products of the Ministry of Commerce", "Best Famous Snacks in China" and "International Famous Snacks", and has been praised by consumers as "Tianjin time-honored brand, the first package in China".
Goubuli trademark
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1980, just after the state resumed trademark management, Goubuli completed the registration of commodity trademarks. 1992, Goubuli service trademarks became the first registered service trademarks in China. At present, Goubuli's commodity trademark has been registered in 1 1 international classification, and its service trademark has been recognized as "China well-known trademark" by the Trademark Office of the State Administration for Industry and Commerce with 1999. Goubuli's trademark has extremely high commercial value and development potential.
Goubuli system
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That is, valuable special trade names, trademarks, plaques, corporate culture, decoration style, food formula, production technology, service norms, quality standards, technical training, financial management, etc.
Technical strength
The Group has an efficient, innovative and highly cooperative technical elite team. International cooking masters 1 person, national cooking masters and famous teachers 16 people, service masters 2 people, provincial and municipal cooking masters and service masters 6 people, national first-class and second-class technicians 26 people, and national chefs, pastry chefs and service technicians 100 people.
famous
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Since 1980s, Goubuli has been widely recognized by the world and praised by the competent authorities at all levels for its healthy and honest corporate image and good business performance, and has won dozens of national honorary titles and awards such as "Chinese Cuisine Jinding Award", "China Famous Store" and "International Famous Store". Only in the last two years, it has won two national heavyweight honorary titles with great gold content: China Commercial Brand Enterprise in 2003 and China in 2004.
The Development Trend of Goubuli Franchise
Since the early 1980s, we have tried to use the famous brand "Goubuli" for franchise chain operation. The first franchise chain opened in Beijing on 1980, and it still maintains good business performance. Since then, the group company has steadily promoted the development of franchise chain business based on the principle of steady and steady progress and win-win situation. At present, more than 70 franchise chain stores have been opened in China, covering more than 40 cities in 18 provinces, with an annual sales income of nearly 300 million yuan. In 2004, Goubuli Korea franchise store opened in Seoul, which marked a successful step for the group company in the process of internationalization. During more than 20 years of franchising, we have accumulated rich experience in catering management.
history
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"Goubuli" was founded in 1858. During the Xianfeng period of the Qing Dynasty, there was a young man named Gui Guiyou in Yangcun, Wuqing County, Hebei Province (now wuqing district, Tianjin). Because the father had a son at the age of forty, for the sake of safety, he named the baby "Dog", expecting him to be as good as a puppy (according to the custom in the north, this name is full of simple and loving affection).
The dog came to Tianjin to study at the age of fourteen, and worked as a waiter in Liu Jia Steamed Restaurant near Tianjin South Canal. Dogs are ingenious and curious. Under the careful guidance of the masters, this noble friend's skill in making steamed bread has been continuously improved, and he soon became famous.
After three years as a teacher, Gui Youyou mastered all kinds of skills in making steamed buns, so he independently opened a snack bar specializing in making steamed buns-"Dejuhao". He added a proper amount of water in the ratio of 3: 7 to lean fresh pork, supplemented by ribs soup or belly soup, and added ground sesame oil, special soy sauce, Jiang Mo, chopped green onion, monosodium glutamate and so on. Mix them carefully into buns. The steamed stuffed bun skin is semi-hairy, rolled into a round skin with a diameter of about 8.5 cm and a uniform thickness after rubbing the strips and putting the agent. Wrap the stuffing, knead it carefully with your fingers, and at the same time twist it hard. Each steamed bread has a fixed number of 15 pleats with uniform pleat density, such as white chrysanthemum. Finally, steam in the furnace with hard gas.
Because Gui Guiyou's craftsmanship is good, his work is very serious, and he never adulterates it. The steamed stuffed bun made by Gui Guiyou is soft in taste, fresh and fragrant, not greasy, and looks like chrysanthemum. It attracts people from thousands of miles away to eat steamed stuffed buns, and the business is very prosperous, and it soon becomes famous. As more and more people come to eat his buns, Gui You is too busy to talk to customers. As a result, the person who ate steamed stuffed bun called him "a dog selling steamed stuffed bun, ignoring people". Over time, people called him "Goubuli" and the steamed stuffed bun he operated as "Goubuli Steamed Bun", but the original store name was gradually forgotten.
It is said that Yuan Shikai was the governor of Zhili, and when he was training the new army in Tianjin, he gave the "Goubuli" steamed stuffed bun as a tribute to Empress Dowager Cixi in Beijing. Empress Dowager Cixi was overjoyed after tasting it, and said, "Wild geese in the mountains, cattle and sheep on the land, and fresh seabed are not as good as dogs ignoring incense and eating for a long time." Since then, Goubuli steamed stuffed bun has gained a great reputation and gradually opened semicolons in many places.
Later, Gui Youyou suddenly used his quick wits and came up with a new idea of doing business: even if there are several baskets of clean chopsticks on the table in the store, customers will buy steamed bread. He asked to put the change in the bowl first, and then he priced the buns according to the amount of money in the bowl. Customers eat steamed buns, put down their bowls and chopsticks and leave the shop, while aristocratic friends are too busy to say a word from beginning to end. So the neighbors made fun of him and said, "Paparazzi sell buns and ignore them." Later, good neighbors named his steamed stuffed bun shop "Goubuli", and the steamed stuffed bun he made was called "Goubuli Steamed Bun", and noble friends did not object. Once the name of this shop spread, it became well-known and has been passed down to this day. It can be said that it is enduring!
Goubuli steamed stuffed bun is famous all over the country for its delicious taste and enjoys a good reputation at home and abroad. Goubuli steamed buns are very popular. The key lies in its fine materials and exquisite production. There are some unique skills in material selection, formula, stirring, kneading and rolling, and there are clear specifications and standards in workmanship, especially in the symmetry of steamed stuffed bun pleats, each steamed stuffed bun is 15 pleats. The steamed stuffed bun just taken out of the drawer is uniform in size, white in color and soft in face. It looks like an autumn chrysanthemum in bud in the fog. Refreshing and comfortable, a bite, oily as water, fragrant but not greasy, has always won the favor of the general public and friends from all over the world.
manufacturing process
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Ingredients: 750g flour, 500g clean pork, 5g ginger, soy sauce 125g, 422ml water, 625g clean onion, 60g sesame oil, a little monosodium glutamate and a proper amount of alkali.
Production method: Mix pork according to the ratio of fat to thin 3: 7. Wash and chop the cartilage and residue of the meat to make diced meat of different sizes. In the process of mixing meat, add a proper amount of Jiang Shui, and then add soy sauce. The purpose of serving soy sauce is to adjust the salinity, and the dosage of soy sauce should be flexible. When serving soy sauce, add a little at a time, so that the soy sauce can be completely integrated into the meat. Wait a while after serving soy sauce. If you can put it in the refrigerator for a while, it is best to add water immediately. Add a little water several times, or the stuffing will be easy to make soup. Finally, add monosodium glutamate, sesame oil and chopped green onion and stir well.
Tianjin famous food
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Tianjin Chinese restaurant is nothing more than Beijing cuisine and Shandong cuisine, and there are no specialties in this area. At the same time, Tianjin is a trading port forced to open under unequal treaties. There are British and French concessions, westernization personnel and foreign ships. There are also several famous western restaurants in Tianjin. As for Chuanyang Cantonese cuisine, it was rare before War of Resistance against Japanese Aggression. Until 1945, the Japanese surrendered, the China government was demobilized, there were more mainlanders, the bureaucratic atmosphere was flourishing, and restaurants from all over the country appeared one after another, and their tastes and colors gradually became fashionable.
Anyone who has been to Tianjin or heard of Tianjin will remember or know that "Goubuli" steamed stuffed bun is very famous and eats it with relish. Tianjin people often say that "it is a waste of time not to eat Goubuli steamed stuffed bun." Although it is an exaggeration, it also shows its great fame. Therefore, when friends come to Tianjin or visit relatives and friends, it is inevitable to invite Goubuli to eat a steamed stuffed bun.
Goubuli's steamed stuffed bun has a history of 100 years. But it was not the original shopkeeper who became famous, but an apprentice. After learning the basic kung fu, he kept improving and became famous. "Goubuli" is the nickname of the apprentice. In old China, it was a folk custom for parents to worry about delicate children when babies were born. In the so-called disaster-stricken old society, when doctors were short of medicine and superstitions were prevalent, they adopted a vulgar nickname, such as dogs with girls (boys sometimes take girls' names, which is a bad habit of favoring boys over girls), thinking that such monsters would not pay attention, and dogs would naturally ignore them. It is this apprentice who ignores dogs (whose real name has long been unknown) who is kind and diligent. After three years as an apprentice, he learned a good craft, became the master of making steamed buns, and made a lot of money for the master.
Later, the master died, started his own business, had little capital, and couldn't make a name for himself. So he opened a shop at the canal pier to make steamed bread and sold it to some dock boatmen and vendors. Most of them are fellow villagers, and they call him by his nickname, so Goubuli is associated with steamed stuffed bun. In addition, he is honest and has good craftsmanship. The steamed bread he made is really delicious. In this way, the news spread widely, the buns ignored by dogs became famous products, and customers gradually developed from working people and ordinary citizens to dignitaries and wealthy businessmen.
It is said that Yuan Shikai was training in tianjin railway station (now Station Town, Jinnan District, Tianjin) (he was then the governor of Zhili in the Qing Dynasty). In order to flatter Empress Cide, he bought a special tribute to Beijing, which was appreciated by Empress Cide, and the value of steamed buns was higher. Since then, business has flourished and money has been earned, and "Deju" officially opened in Tianjin. But there are still not many people who know, and they are generally called "dogs ignore". The boss of 1949 is the third generation of Goubuli, and everyone knows that Goubuli's original surname is Gao. Public-private partnership, after being nationalized, was once of low quality. Recently, it has returned to the folk, and steamed buns are very popular again.
There is no essential difference between Goubuli's steamed buns and ordinary steamed buns. Its reputation lies in its authenticity and meticulous production. When I was nosy, I visited the shopkeeper. He told us that Goubuli steamed stuffed bun is the most exquisite, and it is made entirely of stewed bone soup. The stuffing is well chosen, and the proportion varies according to the season: it is more fat in cold weather, less fat in summer, warm in spring and autumn, and fat and thin are separated, so that it is not greasy and soft; Chop the stuffing evenly, adjust the thick soup to be wet and cool, and add onion and ginger to taste; The dough should not be too old, the dough should be thin and firm, the stuffing should not collapse, the oil should not flow, the pleats should be dense, and the appearance should be good. Pay attention to one steamed stuffed bun 15 pleat and three breads, and there is no difference in size. These are all distinctive places.
Production characteristics:
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Fresh. Goubuli steamed stuffed bun is very particular about ingredients, sometimes it is seasonal and lively. Such as crab buns, hairy crabs must be delicious in autumn and October. Usually I'm sorry, I don't supply it. Would you like to have a try? Last season, you came.
corporate culture
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Enterprise tenet: to serve the public as the foundation, to repay the society as its own responsibility, firmly establish the consciousness of serving the people wholeheartedly, and unswervingly pursue better in constant self-improvement.
Business policy: take consumer demand as the center, take quality first, service first as the principle, take customer satisfaction as the standard, take the maintenance of enterprise reputation as its own responsibility, and provide consumers with a cultural and comfortable dining environment; Convenient and thoughtful service; Featured boutique; Family-style loyal care
Enterprise spirit: Quality is the life of an enterprise, treating every customer as a relative, every steamed stuffed bun and every dish as a creative art treasure, making customers satisfied is the standard of work, and maintaining the reputation of an enterprise is the sacred duty of a dog.
Business philosophy: The concept of Goubuli chain business enterprise is defined as eight words: harmony, high efficiency, innovation and development.
Business creed: selling services, not only steamed stuffed buns and vegetables, but also services. Service is the core and pioneer of management, and service is the first brand.