The market research report "Market share and ranking of head enterprises in global and China rice cooker industry in 2022" released by Hengzhou Chengsi is based on primary and secondary research methods. Through these methods, the historical data and forecast data of the report are obtained, and the statistical data of the current industry status are also provided, which plays a guiding role for those enterprises and individuals who want to enter the market. This is a cooker that converts electric energy into heat energy. It has many operating functions such as steaming, boiling, stewing and stewing. Easy to use, safe and reliable. It can not only cook food, but also keep warm. It is clean and sanitary to use, pollution-free, time-saving and labor-saving, and it is one of the indispensable appliances for household modernization. Rice cookers can be divided into indirect heating rice cookers and direct heating rice cookers in heating form, and combined rice cookers and integral rice cookers in structure.

The industrial chain of rice cookers is relatively clear, and its upstream is the raw material for manufacturing rice cookers. Raw materials include porcelain, steel/aluminum alloy and electronic equipment. The middle reaches are rice cooker manufacturers, and the downstream is rice cooker marketing channels, including shopping malls, supermarkets, specialty stores, online e-commerce platforms, live broadcast platforms and other platforms.

Porcelain, aluminum alloy and steel are the main raw materials for making rice cookers, and their output changes have a certain impact on the rice cooker industry. The data shows that the output of aluminum alloy and steel is increasing in recent years, and the output of porcelain is fluctuating. In 20021year, China produced 8.9 billion square meters of ceramic tiles, 0.68 million tons of aluminum alloy and 0.33 million tons of steel.

Data show that the apparent demand for rice cookers in China has been declining since 20 18. By the end of 2020, the apparent demand for rice cookers in China dropped to 9,982,300, but it picked up in 20021. In 20021year, the apparent demand for rice cookers in China was 102040500, an increase of 26555.

With the development of China's economy and society and the increase of per capita disposable income, people's demand for rice cookers is increasing. The data shows that the scale of the rice cooker market in China has increased year by year, from 7.557 billion yuan in 20 17 to 89.1300 million yuan in 2020, with a compound growth rate of 5.80%, and the corresponding sales volume has increased from 2697140,000 to 36.6755 million.

Because the function of rice cooker is obviously different from other pots, it is especially suitable for contemporary people's living habits, convenient and fast, with diverse functions and broad market prospects. However, according to the data, the output of rice cookers in China has been declining in recent years, from 345 million times in 20 16 to 654.38+53 million times in 20021year, an increase of 2% compared with 2020.

The data shows that in 20021year, the output of rice cookers in South China accounted for 67.65% of the total output of rice cookers in China, ranking first, with the output of 103598300. The output of rice cookers in East China is 46,009,300, accounting for 30.04% of the total output of rice cookers, ranking second. The output of rice cookers in Central China accounts for 2.365438+ of the national total output.

The data shows that the export volume of rice cookers in China is far greater than the import volume, which shows that the technology of rice cookers in China is mature, and China can meet both domestic market demand and foreign export requirements. From June 5438 to August 2022, China imported 288,000 rice cookers and exported 34.743 million.

China rice cooker industry market is relatively concentrated. The data shows that the three leading brands of China rice cooker industry (Midea, Supor and Jiuyang) have 68.2% sales share in the online market of rice cookers, Midea ranks first in the industry with 30.5% online sales share, while Supor and Jiuyang have 37.7% market share.

Under the online market, this concentration trend is more obvious. The retail sales of Midea, Supor and Jiuyang account for 90%, of which Midea's market share is 44.5%. Supor and Jiuyang account for 45.5% of the total market share of rice cookers in China, and other enterprises account for 10%. Midea is a leading enterprise in the rice cooker industry in China.