Starbucks, as the representative of coffee culture, symbolizes the modern and dynamic western modern urban lifestyle. "Xia Shang" is an oriental elegant brand jointly founded by internationally renowned designers Jiang Qionger and Hermes Group, hoping to build a bridge and combine exquisite craftsmanship, China culture and excellent quality with contemporary design.
A joint product will greatly attract consumers' attention and lead to discussion, especially with well-known brands like Starbucks.
Although "Xia Shang" belongs to Hermes brand, its popularity in China is still limited and relatively small. Although Starbucks has a wide audience, it focuses on "fast fashion" and its ingenuity is slightly insufficient. This kind of cooperation, for both sides, is also an innovation based on learning from each other's strengths.
"Xingyue Ji Ming" Gift Box
"Xingyue Ji Ming" gift box includes "Tea Song" white porcelain arhat cup, "Flower Window" series glazed porcelain incense burner and Starbucks star moon cake gift box (containing three flavors: golden sand milk yellow heart, sea salt espresso flavor and berry orange flavor), which pays tribute to the traditional culture of China.
"Flower Window" series colored glaze porcelain incense burner
The design of incense burner is inspired by the totem of hollowed-out flower window. In the inner circle, the tea fragrance meets and the fragrance stays in the breathing room.
"Tea Song" Series White Porcelain Lohan Cup
The design of porcelain cup is inspired by Jinshan farmer's painting, in which children fly kites and play badminton on the surface of the cup. Mid-Autumn Festival, family reunion, sipping a cup of tea and savoring it.
"Jade Rabbit Embracing the Moon" Gift Box
The "Jade Rabbit Embracing the Moon" gift box contains "Jade Rabbit" red hand rope, "the Goddess Chang'e flying to the moon" Mid-Autumn Festival theme silk scarf and Starbucks star moon cake gift box. In the moonlight, the Jade Rabbit is accompanied by tenderness, and the exquisite gift box also expresses a fashionable attitude.
It can be seen that the whole gift box reveals a strong oriental color, and the detailed design is unique, bold and exquisite. From the name to the design of porcelain cups, incense burners, murals, origami and treasure boxes, there is a classical charm, which magnifies and extends the correspondence between China traditional culture and modern fashion.
At the same time, the gift box itself can also be used as a fashion bag, which means you can buy a Hermes bag for only 1000 yuan.
Although there is no interaction and blending of Starbucks culture, the collision between the two brands is slightly dull, but it can't resist the advantage of low price. You can take moon cakes, gifts and Hermes bags home for only 1000 yuan. I believe many people will be very much looking forward to buying.