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China 2 Popularization Mode on the Tip of the Tongue
China on the Tip of the Tongue 2 has become the most popular documentary after China on the Tip of the Tongue. At the beginning of 20 13, China 2 on the tip of the tongue was officially launched and shot on a large scale. It will draw lessons from the successful elements of China on the Tip of the Tongue, show the core values of China people's affection, and infect the audience with the rich beauty of China's human feelings. In addition, it will select the food themes that the audience are generally interested in. In addition to presenting more regional cuisines, CCTV Documentary Channel also applied the cooperation between TV and Internet for the first time, aiming at the characteristics of high network attention and wide geographical span of China 2 on the tip of the tongue, creating an all-media publicity mode, striving to break through the one-way communication of traditional TV media, and creating a new upsurge in which everyone is a food recorder and the whole people interactively shoot the tip of the tongue.

China on the Tip of the Tongue 2 will use CCTV as the official website platform, powerful network resources such as leading portals and video websites in the United Nations, and online interactive modes such as official Weibo and WeChat to release and push the shooting progress and activity information of China on the Tip of the Tongue 2 at the first time, and at the same time carry out large-scale and all-round wonderful online activities. On the official website, netizens can not only follow the shooting progress of China 2 on the tip of the tongue at any time, relive the emotion brought by China on the tip of the tongue, appreciate the design of hundreds of excellent posters of China 2 on the tip of the tongue, but also achieve the achievement of "food on the tip of the tongue" by participating in online activities, draw a "food map on the tip of the tongue" and even recommend the shooting theme of the documentary "One City Blind" to participate in the program.

On July 22nd, 20 14, the media investigated the producer of Tip of the Tongue 2: cutting cakes online earned more than 2 million yuan a month.