Many just contact "new media operation" partners, in the face of a whole lot of jargon, often feel at a loss, in the online check are going to check the old half day, I myself at the beginning of this, so now I spent 2 days of time, specifically for the partners to organize such a list. There is a need for small partners, please first click on the collection and then take away Oh ~ basic class traditional media: the use of traditional means of communication media, including newspapers, radio, television and so on. New media: digital media forms, everyone can spread the content of the network environment, including microblogging, Zhihu, Xiaohongshu and so on. Self-media: a media form in which the general public publishes information through the network, and one or all of the three links of writing, production and publication are completed independently by itself All-media: built on the basis of traditional media, new media, self-media, etc., including all media platforms. Two micro multi-terminal: refers to microblogging, WeChat public number, jittering, fast hand, headlines, penguin, big fish, sohu, baijia, Zhihu, people's number and many other new media platforms. Subscription: A kind of WeChat public number, mainly providing information for users, most accounts can only be pushed once a day, each time up to 8 articles, collapsed in the "subscription" folder. Service No.: A kind of WeChat public number, mainly providing services for users, can be pushed four times a month, with a maximum of 8 messages each time, and is displayed on the first page of the chat list. Enterprise WeChat:An enterprise communication and office tool with the same communication experience as WeChat, rich OA applications, and the ability to connect to the WeChat ecosystem, which can help enterprises connect internally, connect to ecological partners, and connect to consumers. Pain point:Specialized in Internet product design, not yet satisfied, but widely desired needs. Search Engine:A search technology that uses a specific strategy to retrieve specific information from the Internet based on the user's needs and a certain algorithm to provide feedback to the user. Keyword: In the seo industry, a specialized term for the name of content such as a product, service, or company that a visitor is expected to know about.SNS (SocialNetworkingServices) Network relationships between individuals, also known as social networking sites (or tools). More typical are microblogging, QQ, WeChat, etc. B2B (BusinesstoBusiness) mode of information exchange or trading activities between enterprises and businesses through the network. B2C (BusinesstoCustomer) Business-to-Customer. Merchants directly facing consumers to sell products and services business model. For example, Jingdong, Dangdang, etc. Small B-side: a type of B2C, the marketing object is a specific decision maker in the enterprise.C2C (CustomerertoCustomer) consumer personal e-commerce behavior. C2C (CustomerCustomer) e-commerce behavior of individual consumers, such as Taobao.com, Idle Fish.com, etc. O2O (OnlinetoOffline) business model of online transactions to offline consumption experience. For example, Volkswagen Dianping, Hungry Mou, Meituan, etc. Al (ArtificialIntelligence) Artificial Intelligence. KPI (KeyPerformanceIndicator) Key Performance Indicator. BGM: (BackgroundMusic) Background Music. Logo: Logo or Trademark. Slogan:Slogan or tagline. For example, if you have earned a number, you have earned it, and the traffic can be realized. 996: refers to the working condition of the Internet enterprise, go to work at 9 o'clock in the morning, get off at 9 o'clock in the evening and work six days a week. 007: refers to the more extreme working condition, from 0 o'clock to 24 o'clock, and work seven days a week. 10W+: means the number of WeChat public number articles read, and displays the number of readings at the end of the article, and if there are more than 100,000 people, then it displays 10W+. An IP address (InternetProtocolAddress) is an Internet Protocol address.An IP address is a uniform address format provided by the IP protocol, which assigns a logical address to every network and every host on the Internet.H5:It is the abbreviation for HTML5, not a technology, but a standard. It is a cool little page for cell phones that can be loaded with music and small force drawings, which can be used for displaying, polling, surveys, signing up, etc. Ul(UserInterface) interface design, designing the software to be personalized and easy to use and simple to operate.VR(VirtualReality) virtual reality. VR (VirtualReality) virtual reality. computer simulation of virtual environments to give people a sense of immersion in the environment. A technology that skillfully blends virtual information with the real world, requiring specific equipment for display. PM (ProductManager) Product Manager. UX (UserExperience) User Experience. Operation class MAU (MonthlyActiveUsers) "Monthly Activity", that is, the number of monthly active users, reflecting the product long-term user activity DAU (DailyActiveUsers) "Daily Activity", that is, the number of daily active users, reflecting the product short-term user activity. DAU (DailyActiveUsers) "daily activity", that is, the number of daily active users, reflecting the short-term user activity of the product.KOL (KeyOpinionLeader) key person or key opinion leader, the two micro-multiple platforms on the people who have the right to speak, which is also commonly known as the big VKOC (KeyOpinionConsumer) key opinion consumers, corresponding to the KOL. generally refers to the consumer who can influence their own friends, fans, and produce consumer behavior. The consumer who can influence their friends and followers to generate consumer behavior. Compared to KOL, KOC has fewer fans and less influence, with the advantage of being more vertical and cheaper.SEM (SearchEngineMarketing) search engine marketing.SEO (SearchEngineOptimization) search engine optimization.UED (UserExperienceDesign) user experience design. UED (UserExperienceDesign) User-centered design concepts. UV (UnigueVisitor) independent visitors, through the network to access the web page of natural persons, specifically refers to a computer or an account. PV (PageView) page views, usually a website, web page or even a network news is usually the main indicator of the measurement, open once is a view. VM ( ViralMarketing)Viral marketing, that is, the use of active participation of the public, so that each recipient of information at the same time become the dissemination of information, so that the information spread like a virus and spread of marketing methods. Pull new:It is also known as attracting fans, using online or offline means to attract fans to pay attention to the account. Promotion:Using some incentives to enhance the activity of fans, so that they can participate in platform activities more frequently. Retention:Utilize points or other means to improve the retention rate of the platform. Conversion:The process of cultivating fans into customers. Retained Users:In the Internet industry, users who start using an application at a certain time and continue to use the application after a period of time are recognized as retained potential users: a target group of people who have not yet become users and have yet to be tapped. Retention rate: The ratio of retained users to new users is the retention rate. Repeat purchase rate: The ratio of the number of users who purchased the product repeatedly over a period of time to the number of users who purchased the product during that period of time. Bounce Rate:The percentage of visits that leave after visiting only the entry page (e.g., the home page of a website) versus the total number of visits generated. Vertical account: deep plowing in a certain niche area, precise audience, less difficult to realize cash. Sticky fans: how often users use a platform. The higher the frequency, the higher the user stickiness. Social group: This refers to WeChat group, and some also include QQ group, which is the aggregation of netizens with the same characteristics. Circle: A group of people who share the same interests, hobbies and experiences. Induced Sharing: refers to the behavior of WeChat's public platform that forces or induces users to share messages with their friends by means of incentives or other means. Appreciation: Also known as "reward", it is a non-compulsory user payment mode, generally applied to original articles, and accounts can set their own reward amount. Traffic Realization:Internet traffic through certain means to realize cash income. Three-paragraph title:The title of the new media article is generally divided into three paragraphs, that is, with three small phrases, separated by punctuation in the middle. Headline Party:Attracting readers with shocking headlines, often the headline does not match the inner text. Single Tick:When authorizing someone to reprint their original article, there are two options, one is "you can modify the article when you reprint it", and the other is "you can not show the source when you reprint the article". Only click "can modify" is a single hook. Double Tick: Refer to the definition of Single Tick, if you check both boxes, it is Double Tick. Which way to use is a matter of negotiation between accounts. Whitelisting:To open a whitelist for WeChat public numbers and authorize the other party to repost their original articles. Open White Group:A WeChat group formed by new media editors to facilitate the search for reprinted articles. Mutual promotion:Different platforms or accounts send articles to recommend each other, common at the end of the article mutual promotion, graphic cooperation mutual promotion, read the original text mutual promotion and be followed by the automatic message at the mutual promotion. Review:After the campaign is over, review the campaign comprehensively to summarize the experience and lessons learned.AB Test:Conduct a quick test of different ideas to get the real feedback from users, and then choose the best solution from them. User Profile:Refer to the comprehensive situation of the target users, such as age, gender, geography, occupation, income, hobby and so on. KeyFrame:The smallest unit of a single image frame in video production. Snap:In video production, the rhythm of music matches the picture. Reading scene: the specific environment in which the user reads, online or offline? Home or company? Subway or public transportation? Enterprise matrix: a series of accounts of the same subject established by a certain enterprise or organization, covering both micro and multi-end. For example, the new list of new list service number, new list subscription number, new list earn service number, new red service number, new list earn Zhihu account and so on. Gantt Chart:(GanttChart) is a modular chart that shows the relationship between the project leader, progress and time through color blocks, visually reflecting the progress of project execution. Head effect:It refers to the head KOL in the industry, which often receives resources tilted by Xia. Social Currency:Social Currency is like the currency people use to be able to buy goods or services, using Social Currency to be able to get more favorable comments and more positive impressions from family, friends and colleagues. Social Attributes:One of the attributes of social media, mainly used in human interaction scenarios. Media Attributes:Mainly embodied in the instantaneous information transfer of mobile Internet media. Tool Attributes:Mainly used in online and offline application scenarios, such as payment, query, etc. Crawler:Also known as a web spider, it is a program or technology that automatically crawls Internet information according to certain rules. Links:Also known as website exchange links, it is a simple form of cooperation between websites with certain complementary advantages of resources, which enhances the weight of the website when visited by crawlersAdvertising/cost category CPM (CostPerMille) Cost per thousand. Refers to the advertising process, the average of every one thousand people to see a certain advertisement a **** how much advertising costs. cpc (CostPerClick) the cost of a click. The user clicks on an advertisement, the advertiser needs to hand over the cost to the platform. Keyword bidding is generally used in this mode.CPA (CostPerAction) cost per action, for example: download and install behavior.CPS (CostPerSales) cost per sale. CPS(CostPerSales) cost per sale, for example, how much money to sell a copy.CPT(CostPerTime) billed by the length of the advertisement.CTR(ClickThroughRate) click through rate, i.e., clicks/views.ROI(ReturnOnInvestment) return on investment. From the point of view of e-commerce, ROI = profit from advertisement diversion / total investment in advertising.CAC (ClientAcquisitionCost) refers to the average cost of customer acquisition, the formula: CAV = total annual cost of customer acquisition / the number of new customers + the number of old customers)LTV (lifetimevalue) user life cycle value. Calculation formula: LTV = P (price) * t (customer payment time) * number of purchases POP (PointOfPurchase) point-of-sale advertising. banner: banner ads or flag ads. button: button ads or icon ads. PR: soft promotion. Advertisers:Accounts with advertising needs in WeChat public numbers. Traffic owner:Accounts in WeChat public number that can accept advertisement placement SAAS (SoftwareasaService) Software as a Service. SAAS(SoftwareasaService) software as a service. i.e., the provider offers software services through the network, and the customer orders the services according to their needs.PAAS(PlatformasaService) platform as a service. PAAS (PlatformasaService) platform as a service. The server platform as a service to provide business models. For example, Ali Cloud, Baidu Cloud. UGC (UserGeneratedContent) User-generated content or generated value. That is, the user to contribute the most basic content of the platform.PGC (ProfessionalGeneratedContent) professional production content. It can be understood as content produced by full-time editors, including features, videos, articles, etc. PUGC (ProfessionalUserGeneratedContent) Expert user-generated content, or expert-contributed content. It can be understood as big V creation.OGC(OccupationallyGeneratedContent)Organizations with certain knowledge and professional background produce content. Evergreen: never out of date topic pseudo-original: for other people's original content for similarity of expression, copy its ideas, change its text, mainly for SEO inclusion. Scriptwashing:For other people's original content to tamper with, delete, so that it seems to be completely different, but in fact the most valuable part is still plagiarized. Other types of MCN (MultiChannelNetwork) Multi-Channel Network product form, the professional content will be united, under the strong support of capital, to ensure the continuous output of the content, so as to ultimately realize the commercial stability of the cash. Just like the star and the agent, PR value (PageRank) in the PC era, is used to show the level of the web page of a standard, the level is 0 to 10, is Google assessment of the web page "importance" of the method. LBS (LocationBasedServices) using various types of location technology to obtain the current location of the device. LBS (LocationBasedServices) utilizes various types of positioning technology to obtain the current location of the device, and provides information resources and basic services to the positioning device through the Internet.NFC (NearFieldCommunication) is the technology of near-field communication. NFC (NearFieldCommunication) NearFieldCommunication technology. devices using NFC technology (such as cell phones) can be close under the data transmission. nb-loT (NarrowBandInternetofThings) Narrowband Internet of Things, with strong coverage, low power consumption, large connection, low cost characteristics, such as smart meters, **** enjoy the bike, etc., is a typical application.