Opening a supermarket is as follows:
1. The biggest problem of opening a supermarket lies in the contradiction between location and rent. Good location and high traffic places rent is certainly high, the average user can hardly afford, the rent is suitable for the location of the place and seems to be relatively poor, affecting the popularity of the supermarket and sales.
2. The fixed overhead of the supermarket is also very large. Speaking of fixed expenses, the largest expenditure is the cost of electricity, because the supermarket requires bright lights, plus some refrigerators, air conditioners, freezers and other non-stop operation, just one of the cost of electricity, may require more than 100,000 yuan per year.
3. Supermarket employees are difficult to recruit, mainly because of the wage, the general supermarket workload is not large, basically still relatively easy, so wages are generally lower, but so low wages are difficult to recruit people outside.
4. Supermarkets are still the biggest risk from the competition between peers. Although the supermarket business is not doing well, but we see the streets and alleys open the most or supermarkets, supermarkets open more, the natural competitiveness is also big, in the fight for service at the same time, the price war is to win the source of an important factor, the supermarkets continue to cut prices, promotions, so that each other's profits have become less and less, and finally some of the strength of the supermarkets were eliminated out of the game, and the rest of the supermarkets are still in the painstaking operation, but also not much profit. There is basically not much profit.
Supermarket bosses through the publicity to guide customers to the supermarket shopping, in the neighborhood of the community to engage in some promotional activities, convenient activities, will be able to effectively promote the store, the standard supermarket services to the customer's home. Strengthen the cashier's sense of cashier service, warm reception, the introduction of the store's competitive products and promotional activities, which is a two-for-one move, both customers can feel that you care about him, but also to the store to increase sales, however, the degree of this is very important to grasp, otherwise the customer will be harassed by the suspicion of.
To understand the customer's needs and do not meet the point, as far as possible to be satisfied. Understand the needs of customers, to be good from the usual exchange of information, customers have any special needs, we do our best to meet the customer, and stand at the cash register at the exit, there will often be a surprising discovery, the Chinese people often have to leave when the subconscious dropped a sentence, this sentence is often the most sincere words, if we are good at listening to the words, we will certainly get a lot of valuable information.