"Good Times" poster, this drama has not sweet to you?

"Liangchenmeijing good time" poster has popped out, from the poster can be seen two people very sweet, this is a love drama starring Xu Lu and Lin Yi together, listen to the name is a sweet favorite drama.

This drama is mainly about the singer and a computer god between the love story, this theme in the film and television industry is very common, the audience has seen a lot, but this drama is a youthful inspirational comedy, I believe that there are a lot of viewers are more looking forward to.

The heroine Xu Lu officially entered the entertainment industry with "Dream of Red Mansions", and her more classic role is to play "Zhen Yu Rao" in "Zhen Zhi" and was known by the audience, and then she also acted in a few very good films and TV dramas. Xu Lu's looks are cute and her acting is very good. In this drama, Xu Lu plays a singer who is very powerful and kind at heart. The male lead is Lin Yi, Lin Yi is with "to our warm hours" and received netizen attention, "to our warm hours" is also a youthful sweet favorite drama, Lin Yi is also very suitable for this kind of drama, Lin Yi's looks are very quiet, this time he and Xu Lu starred in the urban romance drama, the audience are very much looking forward to.

In the drama, Lin Yi plays the role of a computer god, his look in the drama is also very handsome, I believe they will bring different surprises to the audience.

The poster shows the two of them as a couple, which is a great sense of CP, and I believe that the relationship line of this drama is also very sweet. This drama also has the addition of Hu Yihao, Hu Yihao netizens are very familiar with, he played "Old Nine Doors", "Big River", "Three Lives, Three Pillows on the Book",

especially in the "Old Nine Doors" in the "Chen Pi" is very impressive.

Hu Bing also joined the drama, I believe many people know Hu Bing, he has appeared in many TV dramas, but also loved by the audience. For example, he starred in "Happiness Within Reach" with Diliga and Huang Jingyu, in which he played the role of a president, Hu Bing is really very suitable for playing this kind of role, perhaps his appearance is inclined to the kind of successful people.

With such a strong cast, I'm sure many netizens are looking forward to it.

how to write a stew seasoning pop

how to write a stew seasoning pop

Common stew ingredients are pepper, dashi, pepper, cinnamon, sharen, cardamom, cloves, Chenpi, grass nuts, cumin, sanna, Angelica dahurica, cinnamon, fresh ginger, salt, sugar and other varieties.

Product marketing plan sample 2021

Product marketing are planned, method, seize some selling points and timing, we have the opportunity to realize the product fire "out of the road". The following is organized by me for you "product marketing plan sample 2021", for reference only, welcome to read.

Product marketing plan model 2021 a

A food marketing plan of the environmental analysis

College students are important consumer groups of instant noodles. As far as our school is concerned, we have a single condition of the school cafeteria, and the students' activities are basically in the campus, so the meal time is concentrated. Students are tired of the cafeteria that never change the taste of food and crowded cafeteria to grab food trouble when the natural choice of affordable and convenient instant noodles.

Two, food market marketing plan of swot analysis

(A) advantages

1, quality:

xx100 classic noodles series produced by xx enterprise group, the sauce mixing noodle series and high soup noodles and other series of instant noodles, by xx group research and development of many years of exquisite flour and sauce formulas carefully made. The products comply with food hygiene regulations and take into account the concepts of environmental and ecological protection as well as economic benefits, and are developed to meet the functional requirements of nature, health, nutrition, safety and hygiene.

2, features:

xx Instant Noodles is a convenient, fast, healthy and safe instant food. In today's time is efficiency, xx instant noodles is the choice of modern men and women, and xx instant noodles creative way of eating, for the pursuit of fashion, pay attention to the personality of the young people also has a strong attraction.

3, brand:

Currently on the Chinese mainland market has been formed xx, "xx", xx noodles, a three-pronged situation, "xx" and its two competition has been white-hot. And some local instant noodle brands also want to share a piece of the pie with it ****. But xx enterprise management, from the quantity of competition to quality competition, the company's internal culture extended to the external products. With love and care to build a food kingdom that is inseparable from modern people, "xx" has become a food symphony that will always be loved by everyone. In the field of food manufacturing, "xx" insists on the advantageous combination of product research and development, production, management and marketing, and strengthens the brand innovation and maintenance oriented by consumer recognition, makes the taste of Chinese people, contributes the good things to more than one billion compatriots to enjoy, creates the Chinese food group, makes "xx" brand y popular, and makes "xx" brand y popular. The "xx" brand is y rooted in people's hearts, and it is easier for xx instant noodles to establish the first brand image of instant noodles in the public's mind through advertising and promotional activities.

4. Comparison of similar products:

"xx" instant noodles can stand out in the many brands of instant noodles, not only because of good quality, good service, good credit, fair price, but also "xx" instant noodles. The spirit of "respecting life, caring for each other, being close to nature, being optimistic and enterprising" is not found in other brands of instant noodles.

(II) Disadvantage

The instant noodle market research report shows that the price of instant noodles below RMB 1 yuan still occupies 60% of the market. The average price of xx bagged noodles market is between RMB 1.5-2, which is a middle and high grade product. The high price ignores the purchasing power of consumers in the target market.

(3) Opportunity

Nutritional and health-oriented instant noodles meet the modern concept of the pursuit of "green fashion".

(D)Threats

xx, xx and other brands of the impact of the competition is very fierce.

Three, the food market marketing plan of the planning objectives

Through the implementation of this program, as well as school media bombing three-dimensional dissemination, rapid expansion of brand awareness, so that the "xx" instant noodles in the Wuxi Higher Vocational Institutions of the basic to reach everyone knows. Set up "eat out of creativity, eat out of new styles" xx consumer concept, to achieve the "xx" ads in-depth, advertising words become a fashionable young people's mantra of the purpose. Make the product with the advertising and publicity efforts to improve sales.

Four, food market marketing plan of marketing strategy and specific action programs

1, the purpose of the survey

To understand the target market "xx" instant noodles sales, and competitors, in order to better improve the "xx" instant noodles in the market. "instant noodle in the market, in order to improve the sales volume and popularity.

2, the survey object

Wuxi higher vocational colleges and universities students and supermarket owners.

3, the results of the survey

Survey of sales in the supermarket shows that, in sales over "xx" in which "xx" company produced "xx ", "xx" and "xx" by "xx" company. However, we expect our competitor "xx" to have the same sales volume as us, and to keep the price balance, while "xx" and "xx" are relatively cheaper in terms of price.

4, market analysis

Instant noodles on the whole target market survey results, the instant noodles as a meal accounted for 30%, and more than half as a midnight snack. Thus, the student market in the total market of instant noodles accounted for a considerable share, and the college market in the student market accounted for the proportion is quite large, so we have a lot of space in the college market can be. As far as our school is concerned, there are nearly 20,000 students in the school, every seven people in a dormitory, there are 2,500 - 3,000 dormitories, if each dormitory only one person to eat instant noodles, a conservative estimate, there are 2,500 - 3,000 packets of instant noodles every day. The sales volume of instant noodles. Maybe some dormitories do not eat instant noodles, but some dormitories eat is 2-3 people eat, or even more, on average, should be in this sales. Specifically analyze the consumption of students, boys eat instant noodles is mainly bubble food or boiled food, so most of the products are eaten about one dollar, that is, the instant noodles of the low-end class, accordingly, this kind of instant noodle profit margins are relatively large, as for the middle and high-end noodles, due to the main consumer is a girl, the market is also very promising.

Product marketing plan sample 2021 two

One, product strategy

Product strategy mainly refers to the dessert color, taste, appearance and so on renovation. Its main research on new product development, product life cycle, brand strategy, etc., is the basis of price strategy and promotion strategy. Giving a product a distinctive character can make it leave a deep impression in the minds of consumers.

1, the introduction of a new product every month, you can change the flavor, change the collocation, to give guests a refreshing feeling.

2, you can make the dessert containers more attractive, unique. Let the guests in addition to the product, but also on the store's unique style interest.

Two, price strategy

Price strategy mainly refers to the pricing of desserts, mainly taking into account the cost, market, competition, etc., the main study of dessert pricing, price adjustment and other marketing tools.

1, the price difference does not exceed the cost of the product itself, according to the seasonal adjustment of raw materials.

2, every week to introduce a dessert half price.

3, a one-time consumption of ___ play eight and a half percent discount.

4, the purchase of membership cards, each product to enjoy 10% discount.

5, a one-time consumption of ___ yuan to give a card, set three can be exchanged for a ___.

Three, promotional strategy

Promotional strategy is mainly the use of certain promotional means to achieve the sale of products, increase sales, the form of promotion, including advertising, promotional activities, personnel sales, word of mouth operations, etc., through the promotion of consumers to store consumption products, the intensity of the promotions and their plans are appropriate, enough to affect or manipulate the product awareness, image, sales, and even to the extent of the product's popularity. The intensity of the promotion and the appropriateness of the program is enough to influence or manipulate the product awareness, image, sales volume, and even the brand image of the dessert store. Specific operations are as follows:

(1) homemade in-store advertising

In-store advertising (POP advertising), which mainly includes store advertising, window displays and put on the table, posted on the wall of the price list.

In the production of in-store advertising should pay attention to the following two points:

1, choose the appropriate number of ads. The number of advertisements in the store is too much will destroy the inherent characteristics of the store, the atmosphere, but will weaken the effect of advertising, so the focus should be placed on the sign of the basic product products.

2, pay attention to the posting location.

Television, radio, newspapers and other mass media.

The cake store in the decision to use the media to advertise must be carefully analyzed before the coverage of each media, the main viewers, listeners, and with their relationship with the enterprise's market segments, to find out its intersection, to create promotional effects.

(2) The use of street leaflets

Distributing leaflets on the street is a common means of promotion. Because of its investment costs are not high, many dessert store owners have adopted this promotional method, but if the preliminary work is not done, usually little effect, which should consider the following:

1, the content of the advertisement.

It is not easy too much, should be limited to the key content, such as store name, signature products, prices, telephone, address, a concise map and so on. At the same time in the design should be viewed from the point of view of the recipient whether the collection value, such as printing discount coupons or exchange of souvenirs attached to the flyer, but also have the official seal, and provide for the period of validity. This is conducive to the authenticity of the customer coupon to produce a positive attitude.

2, pay attention to the distribution of staff training, do not see people on the hair, to target a certain kind of suitable for consumption of the customer base.

3, give gifts.

4, to attract mobile customers traffic advertising.

Product marketing plan sample 2021 three

One, the store sales merchandise positioning

Korean fashion women's clothing, mainly knitted tops.

Second, the store decoration style

Noble and elegant decoration style, the store color is mainly coffee, beige, supplemented by fiber-based decorative materials, reflecting the buyer (woman) sense of aesthetics and sense of curves, to attract customers into the store.

Three, the store staffing

2 to 3 shoppers, required to have a strong ability to match the clothing, understanding of the fabric and production of clothing, serious and responsible for the work. The character is cheerful and generous, have affinity, language band ability is strong, can provide customers with good clothing advice.

Four, the promotion program content design

Promotion, is a major tool in the apparel industry, not only can promote the rise in sales, but also help to improve the image of the store, and customers to establish a long-term relationship. Combined with the results of the research, we found that the first avenue opening time is not long, the flow of customers is not high, to the rich two to shop for customers is not a lot, we decided to target the promotion of our students and teachers, school personnel concentration, age in line with the first avenue of the shopping group, but also the first avenue of the goods are in line with the students and teachers of the purchase of the purchase of needs and purchasing power. We have adopted the following promotional activities.

1. We published a report on the website of our college to publicize our competition in order to let more students know about our competition and to attract more students from our college to buy goods in our store.

2. Before the official competition on the 23rd, posters were put up on both campuses of the college to further increase the influence of the competition on the students of the college, and it was stated on the posters that the students holding the student ID card of the college could enjoy discounts, hoping to get the maximum support from the students of the college.

3, before the start of the competition, in the two campuses of each department of the teachers of our competition activities to promote, for the school teachers issued vip card, so that they become our key customers.

4, 23-28 days every day during the game every day in the afternoon and afternoon to the negative one floor of the release of half an hour of vouchers (10 yuan, 20 yuan, 30 yuan), the flow of people to the store for consumption. In the store put up pop posters, maximize the pull of the site of the scattered customers to our store to buy goods.

5, we do research during the period to each customer left a credit card, they are welcome to come to our store to buy clothes during the event.

6, we make the logo of the clothing store into a paste, each hanger is attached to our unified design and production of the logo. and carefully prepared for the customer shopping bag, after each sale is completed with the logo of the paste sealing bag, so that customers remember us changeyou clothing store, remember "ground avenue" organized by this activity. "The organization of this activity. Do enter the store consumers can leave a deep impression of the brand, not into the store potential consumers can see our mobile brand publicity.

7, induced consumption refers to the part of the consumer to obtain, such as gifts, discounts, etc., now there are still a lot of people who are greedy for small bargains, you can seize this part of the human psyche, to help you do a good job of promotion. In the Christmas season, we have carefully prepared small gifts for all consumers in the store to promote consumer desire and design and layout of the special clothing area to take the route of small profits and high sales.

Product marketing plan sample 2021 four

2021, the new product Poria cocos chewable tablets (hereinafter referred to as Poria tablets) is ready to go on sale before the year, and invited xx is responsible for the product launch planning.

One, background analysis

The product is a stay in the U.S. doctor in ___ years to the Yao people's antidote to the herb "still yang vine" with sand, poria, Chen Pi and other flavors of traditional Chinese medicine developed into a new type of chewable antidote to alcohol products. After the Shijiazhuang Hospital of Traditional Chinese Medicine clinical tracking experimental investigation, flower tablets can increase the amount of alcohol taken before drinking, but also due to excessive drinking caused by a variety of nausea, vomiting, dyspepsia, epigastric distension, palpitations, insomnia, regurgitation and other symptoms have a better therapeutic effect.

After the market investigation, the project team analyzed the similar alcohol-relieving products in the market:

1. Chewable alcohol-relieving products are less in the market at present, but the alcohol-relieving market is a lukewarm market although the demand is great. Although Neptune's Golden Bottle claimed to be sitting on the first chair, but the sitting is not very taste, similar products are also very few successes.

2, the current detoxification products have always been centered on the concept of liver protection, liver do articles, and this concept of Neptune's Golden Bottle has been educated for many years, if you continue to do so, the market is there, but do not do much.

3, from the channel, basically can think of channels have been on the goods, including pharmacies, clinics, supermarkets, bars, nightclubs and other places.

4, the product price ranges from a few dollars to tens of dollars.

5, the product dosage form has been oral liquid, beverage type, chewable tablets, simple tablets, capsules and so on.

6, such products so far has not been stormed.

In order to make this product in the market to find new breakthroughs, the project team decided to break out from the following aspects:

Two, the concept of breakout

Once there was a celebrity in the planning industry said, you can not do if you do a product in a city to do the boss, you should be to another place you can do the boss of the place to go. Meaning, marketing planning to be good at digging their own advantages, find a suitable place for their own play, become the boss, rather than follow the ass of others. Kudzu Flower Tablet, if it still centers around the concept of "liver protection, liver protection", then it is just following the trend, it is difficult to form a climate. After several discussions, the project team decided to put the product concept on the two points of "neutralization and hangover". The main reason is:

First of all, whether it is liver protection or liver protection, the constant demand of consumers is to drink, and this consumer demand is always unchangeable. Therefore, taking into account the needs of consumers, marketers should be pushed into the boat. Since you still want to drink, then drink. On this basis, the first concept came out, and hit the number of alcohol - usually you can drink 1 catty 50 degrees of white wine, if you exceeded the amount of alcohol, it will certainly be drunk; and if you eat some Pueraria Mirifica tablets beforehand, you can neutralize some of the alcohol molecules; that is to say, you eat the product, you can drink more than a few two. The concept of "neutralization" solves the problem that consumers always drink and overdose if they are not careful.

Secondly, the problem of prevention is solved, then if you get drunk, nausea, vomiting, indigestion, bloating and stuffiness in the stomach and abdomen, palpitations, insomnia, regurgitation and other symptoms are sure to be there, and it will be a night or even to the next day will be uncomfortable. What should we do? Around this problem, the second concept also came out: if the drunk ate the product, can greatly reduce the discomfort of drunkenness, all the problems that need to be solved, summed up to avoid "hangover" to summarize.

Three, the target group

Currently, the products on the alcohol market are all focused on the need for socializing, so many of the products are focused on the business of this group of people do not let go. Young people basically like to be in a state of intoxication, and do not need alcohol products. In view of this, the project team on the purchase of the product crowd is divided into:

1. Business people: in the business entertainment before the temporary purchase; just with the concept of "neutralization" to appeal.

2. Family members of business people: concerned about the health of their families, worried about too much socializing on the physical damage to their families, in their daily lives may often buy; this can be used on the concept of "hangover".

3. Nightclubs, karaoke halls, some service personnel and alcohol sales staff, is also an important consumer group can not be ignored. Their daily work goal is to sell more alcohol, since the sale of alcohol, surely often have to accompany the alcohol, so they must often prepare some alcohol products. For this reason, in the promotion of the time to add a convincing "Hong Kong Entertainment Association designated alcohol detoxification products" LOGO, firmly grasp their desire to buy. This consumer group can also be used on the concept of "neutralization".

Four, sales channels

Currently on the market, the main channel for alcohol products is the OTC market, if Ge flower tablets or the main channel is set here, it is the intention to "fight" with similar competitors, then the cost of the investment will be a bottomless pit, the last money is not the manufacturer, but the drugstore, Media or advertising companies. Therefore, to let the limited cost to play a role, which will determine the fate of the product. In the end, the project team decided not to put all the sales channels in the OTC range, but according to the concept of the product to sub-divide the channel, divided into pre-drinking channel and post-drinking channel, and then add an alternative channel.

Pre-liquor channel supermarket counter: from the pre-liquor consumer crowd analysis, social and non-social consumers of alcohol, some still like to go to the supermarket to buy, if in the supermarket in the concentration of alcohol in the place to do a product counter, product publicity in place, so that the crowd to understand the function of the product, directly in the supermarket to buy the product will also have a lot of; Tobacco and liquor stores: this is to buy liquor products Must pass through the road, the product since it is alcohol, the main channel before the wine must be in the tobacco and liquor stores, to solve the entertainment class and business people family members of the two types of target consumers to buy the convenience of the problem; community kiosks: the advantage of this channel is the purchase of convenience, all the neighborhoods are dotted with kiosks, no matter whether it is to meet the needs of the pre-drinking needs or the need to drink, will be a very good sales channel.

Post-drinking channel hotel, restaurant counters: after detailed analysis and ask a lot of people who often socialize to understand that in restaurants, hotels in the real drunk is not a lot of people, but from the point of view of the product publicity, or should be located in this channel in the drink or post-drinking needs, because this is also a direct way to produce the purchase of; karaoke halls, nightclubs, front counters: at all! Of all the places where people drink, the places where they really get drunk are in nightclubs and karaoke lounges. Because socializing people generally do not eat dinner immediately after the respective leave, and in the hotel, restaurant will not drink to drunk, most will leave a certain amount of "alcohol", to the final destination - nightclubs or karaoke halls.

To these places, often basically all "down" before they really go home. And these places happen to be another target group - the place where the escort girls go to work. So, this is the most important venue in the drunken channel.

Alternative channels in the sales process, bundled with the local sales of beer or liquor manufacturers, borrowing the liquor channel to carry out promotions, the implementation of the "grant volume, grant advertising" and "thick profits, generous" bundling strategy, the rapid establishment of the kudzu flower tablets sales This is a bundle-type additional channel for the sales of kudzu tablets. Gift quantity: usually a person consumes 1 bottle of beer or half bottle of liquor, that is, a certain amount of products; if consumers take Pueraria Mirifica tablets to increase the amount of alcohol by about 40%, then the sales volume of alcohol companies will naturally increase. Gift advertising: and Ge flower tablets bundled sales of alcohol companies can be in the Ge flower tablets on the promotional materials plus the wine LOGO advertising, which is the so-called advertising resources borrowed from each other. Profitability: In cooperation with Kudzu Flower Tablet, the company will settle the bill with the winery, and the price of the goods and the promotion fee will be calculated separately. The company has implemented a strict business circle control and long-term cooperation program to protect the interests of the winery, and insisted on not signing the same cooperation agreement with other similar wines.

Five, communication breakthrough

Concept, target population, channel determined, the next is how to spread. Taking into account the specificity of the channel, the project team designed several different styles of promotional materials, such as POP, _ display racks, promotional DM sheets, etc., as far as possible to meet the channel and the target population positioning characteristics. In order to make the nightclub POP publicity effect, its POP using reflective paint printing, even if the venue is relatively dark, but as long as there is a little bit of light, coated with reflective paint POP can let consumers see clearly what is inside the content, to facilitate the target group to understand the product information.

In the posting and distribution of publicity materials, the project team requires the following: all community kiosks must have pre-drinking consumption information POP; all have been paved nightclubs, karaoke halls, bars, etc., there must be coated with reflective paint POP; all have been paved nightclubs, karaoke halls, bars, men and women's restrooms must be related to the warmth of the tip card; all the pre-drinking channels must have _ display racks and POP (posted to the package room); all terminals must do a product stacker; DM to be distributed in each kiosk.