"Your home is so cheap, how come it is so expensive to come to my home?"
"Can you send me a courier?"
"I want a few dollars a catty here."
Friends of Citrus updated the origin price of sugar oranges, which is the price sold to fruit merchants in large quantities, not the retail price.
A friend of Jinxiu Toupai Town, a guest from Guangxi who works in Leshan City, Sichuan Province, sent a photo to Lu Xiao, a friend of Citrus, at the beginning of June 5438+ 10, saying that the price of sugar oranges sold in the supermarket was 4.58 yuan/kg, which was higher than expected and the quality was much worse than expected. Visually, it is small and medium-sized, and the land price is around 1 ~ 1.5 yuan/kg.
Why is it so expensive to go to town?
Take the fine fruit of sugar orange as an example, the land price of 2 yuan/kg, plus agency fee of about 0.65438+fruit washing/waxing fee of about 0 yuan/kg+other expenses of about 0.65438 +0 yuan/kg, land price plus 0.4 yuan/kg, plus fruit basket and freight.
Sugar oranges are transported from the place of origin to the northern market, and the land price is about 1 yuan, so the cost to the northern market is almost 3 yuan/kg. Fruit merchants have to pay booth fees when selling in the wholesale market, and it is normal to go out to 3.5 yuan.
The fruit retailed by supermarkets/storefronts in the north is about 6 ~ 7 yuan/kg, because the rent is expensive and the labor is expensive, and the fruit will be lost.
Sugar oranges are transported to the southern wholesale market at a slightly lower cost, and the land price can reach the market with a few cents.
How about selling sugar oranges through the internet?
In the hands of consumers, the price is still high. There are probably two kinds of online retailing, one is professional e-commerce and the other is amateur sales of fruit farmers.
Amateur sales of fruit farmers: small quantity, high postage and higher profit, otherwise there is no money to earn. 10 kg of packaged fruit cost price 20 yuan+courier fee 20 yuan+packaging material 3 yuan+profit 7 yuan, 10 kg of packaging will be sold around 50 yuan, and consumers will be properly compensated for transportation damage.
Sending 20 orders a day, such as picking fruit+packaging+selling (promoting sending messages+chatting with customers) is almost a busy day, earning 140 yuan, which is similar to the money earned by joining the picking team. Selling less than 20 orders a day makes less money and the price is high, which many consumers can't accept.