First of all, it's no use telling you that the fetus can't hear clearly in your body. If he is separated by a belly, what is that belly equivalent to? It is equivalent to a low-pass filter, that is, he really buzzes inside and can't hear music. What he heard most in it was actually his mother listening to his mother and my mother's heartbeat. In fact, after the child is born, what sound is most sensitive to is the mother's voice, the kind of low-frequency voice. His hearing is also slowly developing.
There is no scientific evidence to prove that if you listen to music, the child's intelligence will be higher, but listening to music may have a certain influence on the mother. Why? He is happier when you listen to soothing music, and the importance of mother is irreplaceable.
In short, the baby is in the mother's belly, and he (she) can't hear clearly what songs are playing outside. The mother's own state is more important than the baby listening to songs.
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So far, there is no formal science to prove that prenatal education is really effective, which can be considered as pseudoscience.
When playing music, this kind of music is transmitted by the mother and felt by the auditory nerve of the fetus. At that time, it is no longer a harmonious melody and rhythm in the original sense, but a simple physical sound wave, which is harmful noise. Listening to music to the fetus, the result is that the hearing threshold of the fetus has dropped, so prenatal education experts judge that this method is scientific and feasible, and has produced a benign effect. However, the same judgment of the international physiological circle is that the decline of fetal hearing threshold proves that this kind of music is transmitted by the mother and felt by the auditory nerve of the fetus, which is no longer a harmonious melody and rhythm in the original sense, but a simple physical sound wave, which is harmful noise, not music education, and causes the fetus to be easily disturbed and agitated. In other words, it was originally intended to give the fetus a certain volume of sound to arouse his reaction. Now, a voice lower than the original volume can cause his reaction. On the surface, the fetus becomes smart, but in fact, it makes the fetus nervous and unable to get a quiet environment. And this kind of injury can't be shown in a short time. "
"Commercial Classics" of Prenatal Music
As a part of the maternal and infant market that consumes hundreds of billions, prenatal education music has long been the focus of attention. Even the arrival of prospective parents born in MZ era is a bit like "getting rich silently".
In MZ era, most parents-to-be were born in 1990s, and they were also keen to add their favorite songs to the music selection during prenatal education, and the prenatal education music gradually diversified. For example, in QQ music, the song list containing "prenatal education music" is subdivided into the song lists of paid members such as Miyazaki Hayao and rock music, and it has a considerable amount of play.
According to the data of the Maternal and Child Research Institute in 2020, the growth rate of prenatal education in pregnancy is as high as 1295%, second only to toys. According to the Research Report on the Maternal and Child Industry in China in 2022, pregnant mothers are willing to spend 23.9% and 24.3% on courses and books during pregnancy, which accounts for a relatively large proportion during pregnancy. The "Research Report on Maternal and Child Industry in China in 20021year" pointed out in detail that from the demand of maternal and child services, the expenditure during pregnancy mainly focused on music and games, hospitals and diet.
This generous parenting situation has also affected the online and offline markets. From the perspective of online music related platforms, QQ music, Himalayan and so on. Classifying the music library into scenes, prenatal education music has also become a music label. For example, QQ Music, on 20 18, launched a parent-child model and music package matching from prenatal education music.
On the other hand, since 20 16, vertical apps for mothers and babies have also experienced explosive growth. According to incomplete statistics, there are currently about 300 maternal-child related apps on the market, and prenatal music is almost a necessary functional partition. The Q3 mobile Internet industry data research report in 2022 shows that by the end of the third quarter of this year, the only "pro-baby" in the first echelon of the maternal and child industry App, because one of its core functions is to provide intelligent parenting assistant functions including music prenatal education, has also relatively affected user stickiness, and the retention rate of active users on 14 is as high as 55.2%.
In Himalaya, prenatal education music is in the forefront of the best-selling list in the station, and there are two options: member payment and individual payment. Members can listen to it if they pay. As far as the free album "Fetal Education Music Baby Sleeps Alpha", which is currently ranked twentieth in the best-selling music list of the whole station, it has been played10120,000 times. Prenatal music, which is paid separately, is mostly provided for professionals with a certain number of fans, and the price ranges from tens to hundreds. The "Prenatal Education" by Chen, a violinist of the Central Conservatory of Music, was sold to 198 yuan, and has been played for155,000 yuan so far.
From the early music prenatal education tapes to the online music platform payment, prenatal education music is heard from the outside world through ever-changing carriers. In this case, products such as integrated music prenatal education instrument and prenatal education machine also appeared.
According to the analysis report of 20021prenatal education instrument industry, the market scale of prenatal education instruments with music as the main body has increased from 2 14 to 2 125 billion yuan in 2020, reaching 54.85 billion yuan, with a compound annual growth rate of 14.5%, and will reach 82.9 billion yuan next year. ? Pregnant treasure, Realbubee and other prenatal education instrument brands are also in the forefront of sales all the year round.
In addition, in 20 16, the Spanish marquez institute also launched a "vagina sound" called Babypod, which cost as much as 15000 USD. This product mainly transmits online music to the fetus through the mother's vagina, which is similar to the existence of speakers and is still selling well all over the world.
There is even relevant research support behind this product. According to the research of the Institut Marques team and Alberto prats, a professor of anatomy and human embryology in the Department of Medicine of the University of Barcelona, when listening to music from vagina, 87% of the fetuses move their mouths or tongues, and about half of them have obvious reactions. They opened their mouths and stuck out their tongues as if they could really dance to the music. In contrast, when music is transmitted through the mother's abdomen or sound waves, the fetal facial expression hardly changes.
In addition, the online short video platform has also seen the upsurge of realizing prenatal education music, which is embodied in the realization of vertical bloggers and the realization of knowledge payment.
Most of these vertical bloggers aim at establishing a fan base, and most of them are equipped with free updated prenatal music or 24-hour live prenatal music for drainage, establishing pregnant women's communities to provide small circles for expectant mothers, and then bringing goods to make profits. For example, the blogger "Alpha of Prenatal Music" has nearly 230,000 fans. According to Jackie Chan's mother, the price of a video in 20 seconds will reach 7900 yuan.
Among them, a more detailed approach is to divide the "month group" according to the expected date of delivery. Pregnant women who are expected to give birth in the same month are in the same fan base, which increases the emotional communication and singing skills of expectant mothers, paves the way for e-commerce to bring goods and realize private domain in the later period, and also makes fans very sticky.
For example, the merchandise window hung by blogger "Alpha of prenatal education music" not only involves maternal and child products such as prenatal education instruments, prenatal education music courses, food and clothing for pregnant women, but also affects the consumption of ordinary daily necessities and multi-level transformation. For example, the prenatal education story book hanging in the window under its name has brought about 6.5438+0.4 million yuan of income to the channel bookstore.
Interestingly, although there are still no millions of bloggers in this field, even thousands of bloggers without institutions still have considerable data. According to the data of Cicada's mother, although Tik Tok blogger named "Diandian Prenatal Music" has only a total fan of 1836, its estimated sales within one month can reach up to 7,500 yuan, and its main categories are mostly maternal and child products.
In the aspect of online knowledge payment, it is mainly to disassemble the prenatal education music account and the teaching replica number. Basically, the content is also selling so-called numbering skills, and successfully bringing netizens interested in this field into the knowledge-paying group. In the litchi micro-lesson App, the operating course containing the disassembled content costs as much as 198 yuan, and more than 9,000 sets have been sold, with sales of nearly 1.8 million yuan.
Offline, prenatal music has also become a new business of music companies, forming a closed-loop channel model of self-production and self-sales of prenatal music and Confucius Club, and a special prenatal music Confucius Club has emerged.
Take Octave Audio & Video, an old copyright company, as an example. It not only owns the copyright of ordinary pop music, but also specializes in developing prenatal education music and early education music. After forming the system scheme, it is applied to the music club under the cable. In addition to playing piano and other musical instruments, there are also tuning instruments for one-on-one prenatal music service. The online homepage of the store shows that "music therapy for prenatal education during pregnancy" is a high-end package, and the cost ranges from 23,000 yuan to 68,000 yuan, while the package without this service is a low-end package of about 1,000 yuan.
Generally speaking, the prenatal education music market has been quietly cultivated, showing more and more diversified business paths under the background of the rise of emerging channels.
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Overseas, music prenatal education is also highly valued. In addition to the similar contents mentioned above, there are even various prenatal education music exhibitions for pregnant women. For example, the "Happy Mom" Expo, which just ended in San Diego on June 10 this year, aims to immerse pregnant women in the role of music in prenatal education and postpartum.
In fact, most of the "prenatal music" merchants circulating in the market ignore the mother when considering the fetal feelings. Just as most people think that light music and classical music have a positive impact on fetal development, so do prenatal education music products. However, with the younger generation attaching importance to the feelings of mothers, the types of music are more diverse, which is actually a manifestation of the openness of parenting cognition.
At its root, prospective parents just want to give their offspring the best, even in the fetal period, and hope that their offspring can stay ahead of the starting line from the perspective of "listening". Therefore, regardless of whether prenatal education music can play a role in shaping intelligence or brain power, this unexplored treasure will continue to update the category of "prenatal education music", which is close to the concept of a new generation of prospective parents.
Maybe in the future, the joke "I was born a rock fan" will come true one day.