It’s from China. Uni-President Enterprises was established in Tainan, Taiwan, China on July 1, 1967. It is involved in food, finance, foreign trade, commerce, entertainment, advertising, electronics and other industries to form a pattern spanning the two major industries of manufacturing and services. The company starts from traditional food and gradually moves towards high-tech food.

Currently, Uni-President Enterprise has become one of the foreign-funded enterprises with the largest investment in the mainland food industry. At the beginning, the company adopted a "T-shaped" strategy in the mainland, investing in and building factories based on coastal special economic zones and development zones along the Yangtze River, and based on the national income, consumption power, consumption preferences, and relative competition of related industries in each regional market. Advantages and other characteristics to decide the business to invest in.

In 1998, the Mainland Operations Headquarters was established in Shanghai to oversee the company’s Mainland investment business. For ease of management, the entire Chinese market is divided into seven regions: Northeast China, North China, East China, Central China, Greater West China, South China, and Xinjiang. In 2007, in order to meet the purchasing needs of consumers, we optimized our business and intensively cultivated the market on a provincial basis. Starting from 2008, we will separate sales, production and logistics support and further develop towards professional division of labor. In the future, we will gradually establish at least one production base in each province. And in the shortest possible time, build a channel network suitable for the sales of various products. Establish a sales platform from provinces, regions, to the entire China.

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Corporate logo:

The unified corporate logo evolved from the prefix "P" of the English word "PRESIDENT". The three diagonal lines on the wings and the body continuing upwards to the left represent the brand spirit of "Three Goods and One Fairness" (i.e. good quality, good credit, good service and fair price). On the other hand, it also symbolizes serving consumers based on love, sincerity and confidence. Providers provide goods and services, as well as the meaning of innovative breakthroughs in the products.

The wings with flat bases are a symbol of stability, decency and honesty. The entire shape symbolizes transcendence, soaring, peace, and leading to a healthy and happy future. ?Picture description