Ten words of the baby industry
One, a small place to open a large store - this is the baby supplies industry seminar concluded that the county to open a store, which implies a few meanings: one is: the baby supplies industry is relatively low barriers to entry, if the business area is not very large, it is very easy to appear that everyone swarmed, and then rely on the price competition. Price competition, and ultimately we have no money to make; two: eventually become the industry leader, are those who are professional, large-scale. Third: Chinese people like to follow the trend, only the beginning of the occupation of the high ground, so that it is difficult for others to compete with you, so that the opponent can only be a follower at best!
For small counties who want to open a store, this is the most important sentence!
Two, a successful shopper is a qualified baby sitter ---- This sentence allows us to understand the baby products industry's special *, it attaches particular importance to the added value of the product, the need for shoppers in the sale of products at the same time can give customers infusion of Practical baby care knowledge, because for young mothers, there is nothing more than baby care knowledge that they are willing to listen to.
Three, the customer service you will believe you - baby products is a guide to consumer industry, in the transaction process to take the initiative is crucial, shoppers for baby products is not enough to understand the line to be proficient, because now the customer is very picky, only to let her serve you will believe you. You can achieve the purpose of guiding her consumption!
Four, the volume is profitable - this sentence is as applicable to other industries. We must make the baby products repeat consumption of strong goods (food, underwear, coats, diapers, toiletries, daily necessities)
Fifth, the cold twice to spend money, health food to eat half a year ---- Many consumers will give the child to buy powdered milk rice flour, but can not afford to buy health care products for children, feel more expensive, but now the hospital charges are so scary, a small cold have to spend several hundred, or even thousands of dollars. Let the shopper learn this sentence, let her learn to infuse customers with such a theory: the child's cold is very likely to happen, if you start eating health care supplements, colds can be reduced or can be avoided, in fact, the money is ultimately spent, but one is spent in the hospital, one is spent in the child's food.
Sixth, from infant to baby ---- previous store name is so-and-so baby store, now is called so-and-so baby store, a word difference, the market two things. The first few years of competition is not fierce case, do a good job 0 - 3 years old baby products can be, now the competition is fierce, the need to extend the product to the range of small children may be able to get a larger space for survival.
Seven, the area is not big not to do maternity clothes - many newbies think, do a good job of maternity business is an important part of the early stage, so even if the area is limited on some maternity clothes. Like we go ** store, really eat is that 3-4 dishes, but if only 3-4 dishes we will not go, because the choice is too small, the same reason, maternity clothes on the less, the customer has less choice, if on the more, that is the noise, so the area of the store do not go on maternity clothes!
Eight, into the goods than selling goods is difficult - baby products cover: food, lathe, toys, books, toiletries, maternity supplies, postnatal supplies, coats, daily necessities, bedding, gifts, souvenirs, shoes and hats, the industry spanning the width of the particularly large, varied, and the market is scattered, food and some well-known brands and has a Regional restrictions. China currently does not have a market that allows consumers to one-stop into all the goods, "into all want to enter the goods difficult", which is the baby store's biggest headache.
Nine, there is money to be made not to make ---- many mothers have nothing to do when they are pregnant to compare the price of goods, there is no industry like baby products such a long time (10 months) a good comparison of good choices, such as Johnson and Johnson, Pepin and so on. Commodities, they can remember all the difference in price, the new store opened, they first do not consider what to buy, first try to find you which a product price is higher than others, and then have a basis to tell you which product is more expensive than where, how much more expensive, and finally told you that your things expensive, so baby products store must have some products, "there is money to make not to earn," not to add profit, just to attract customers. Plus profit, just used to attract customers.
Ten, try to see must finish ---- a few years ago to try to see the mentality to open a baby store may be able to succeed, but now you use this mentality must fail. Because the market is not the previous market, now into the full range of competition era, because a try to see the mentality of the boss is not likely to find a large store, not likely to enter a very full range of goods, not likely to be very patient to operate, not likely to go to a serious study of the product knowledge of baby-sitting knowledge, and now the baby has a store all of these have to have, if you just try to see, it will be a failure!