During the reporting period, the company's core products, bread and pastries under the brand name of Tao Li, achieved an operating income of RMB 6.188 billion, an increase of 6.01% over the previous year; star products such as Mellow Cooked continued to grow steadily, and new products such as Rock Cake and Cheese Bread achieved a higher rate of growth, so that the comprehensive competitiveness of the products continued to be enhanced. In addition, the festival food mooncake and zongzi developed for traditional holidays realized business income of 133 million yuan and 12,483,500 yuan respectively, an increase of 13.54% and 61.91% over the previous year.
Relevant market participants said that, at present, China's bread industry concentration is still relatively low, product competition is fierce and serious homogenization. With the improvement of economic development and material living standards, people's requirements for the quality of bread also continue to improve, food safety, quality, marketing, service and management and other non-price factors in the industry competition will gradually reflect the role. In the development process, small production and processing workshops will continue to be eliminated, with brand awareness, scale effect of the enterprise will be sustained development, so as to further expand market share.
In this regard, Tao Li Bread said, the company will fully seize the opportunity to gradually establish and improve the layout of a reasonable, efficient operation of the production base, and continue to expand the sales channels to meet the consumer demand in the domestic key markets, and further enhance the influence of the company's brand to establish the company's position as a leader in China's bread industry, and to promote the bread industry to promote the orderly competition and drive the development of its benign.
For the key work in 2022, Tao Li Bread said, the company will expand the production base, continue to promote the production base construction project in Zhejiang Tao Li Bread Co. Ltd. production base construction project, Changchun Tao Li Bread Co.
In terms of products, the Company will continue to strengthen and expand its bread and pastry products, steadily develop traditional festival products such as mooncakes, further enrich its product lines, and continue to launch series of products that are tasty, nutritious, and have high added value, make full use of the Company's expanding production capacity and open up new markets, and enhance its competitiveness in the market.
The company will also further accelerate the construction of strategic regional sales network, will continue to increase investment in mature markets such as Northeast and North China, continue to consolidate the strategic partnership with domestic and foreign large-scale supermarket chain enterprises, segmentation of consumer markets and sales channels, further explore market potential, guide, cultivate new consumer demand, consolidate and expand market share. At the same time, we will utilize our experience in operating in mature regional markets, expand into outbound markets based on central cities, deepen channels and strengthen terminals to form a terminal sales network with a more reasonable layout, stronger controllability and higher operational efficiency. In addition, we will continue to build a more scientific, fast and safe logistics system to enhance our distribution and service capabilities to meet the diversified needs of different customers.
Tao Li Bread said that the company will further improve the delivery cycle and customer service quality, and strive to provide consumers with fresher bread. In addition, by empowering business processes through digital systems, the company will effectively improve management efficiency and enhance consumer and end-customer satisfaction.