The name and present situation of Fuzhou time-honored brand
An ordinary tin house in Changle South Road, Fuzhou, with a simple glass counter at the door and all kinds of scissors hanging on the walls on both sides. There is a sign hanging at the door that says "Zheng Scissors Shop". Zheng Deguan, the third generation descendant of "Zheng Scissors Shop", is 79 years old and is known as the "scissors champion" in Fuzhou. He said that as early as the late Qing Dynasty, Yuheng Village, Gushan Town, Fuzhou was known as the "hometown of scissors" and the birthplace of "Fu Jian" because of its sharp and durable scissors. 19 14 years, my father Zheng 18 years old. He moved the scissors workshop to Chating Street, Fuzhou, where manual production was concentrated, and opened the "Zheng scissors shop", which adopted the business model of "front shop and back shop, integrated production and sales". Adhering to the ancestral technology, shine on you, Zheng Deguan, at the 1988 national science and technology innovation special art scissors conference, trial-produced medical multifunctional scissors samples. After identification, its function exceeds the design requirements, and it was awarded "China Unified Scissors" and won the National Invention Award. 1May, 1994, he was invited to participate in the International Exhibition of Garden Equipment and Tools held in Berlin, Germany. The garden scissors he made scored the highest and won the reputation of "the first scissors in the world". The old man told reporters that before 2006, the sales volume of "Zheng Scissors Shop" was considerable, with a daily turnover of several thousand yuan. In 2006, Chating Street was demolished and rebuilt, and the "Zheng" workshop was moved, and the store was rented in a street behind the former Hualian Department Store in Taijiang. Due to the relocation of the store, many old customers did not know that the business was greatly affected. The daily turnover has dropped by half compared with the past. In April this year 1, due to the transformation of the old city, "Zheng" moved to Changle South Road, Tiefangzi 19 square meters. The monthly rent is 1200 yuan, while the daily turnover is only tens of yuan. It is understood that "Zheng" is not the only time-honored brand whose business has declined due to demolition. Fuzhou "Laotianhua Musical Instrument Store" has changed its store location in recent four years. Boss Wang Daowu told reporters that business was not as good as before after the relocation. He had planned to rent a storefront in Fuzhou's "three lanes and seven alleys", but the high rent made him flinch. On April 10, Xu Musheng, president of Fujian Time-honored Brand Association, told reporters that many time-honored brands in Fuzhou were located in prime locations such as Chating Street and "Three Pavilions and Seven Alleys". Now, these places have been transformed into old cities. After the transformation, the store rent rose, far exceeding the affordability of the old brand. For example, the re-planned "three lanes and seven lanes" costs more than one million yuan for a store, and the rent of a square meter store is close to that of 200 yuan, and most stores are too big, so many time-honored brands say that they can't afford it. Therefore, some time-honored brands have moved to remote areas with low rents, losing their original geographical and popular advantages, and the scenery is no longer there.