Fantong has three forms of advertising: blog promotion, application promotion and account promotion. Regardless of the form, the advertising information will be accurately delivered according to the user's attributes and social relationships.

specific to the launch link, we should formulate the launch strategy. The formulation of the investment strategy only needs to grasp two core points: one is what to invest, and the other is when to invest. The answer to the previous question is keyword selection, and the answer to the second question is the choice of delivery time period.

the marketing team within an enterprise can set the keywords and time of delivery according to the characteristics of its own products and services. In addition, you can also use the following methods to explore competitors' launch strategies, so as to optimize your own launch strategy:

When setting the launch plan, the system will recommend 5 similar accounts to you by default according to your account industry information. These 5 accounts are generally extremely high-quality orientation in terms of relevance and fan activity. In addition, enterprises can also manually add competitors' Weibo accounts. After determining the list of competitors, enterprises can randomly sample the information of interactive users (more than 3, the more the better) from each of their home pages in Weibo, and make statistics on their gender, age, region, mobile devices, interaction time and other information. So that you can roughly know which keywords the other party has invested and which time periods are mainly invested. After that, the enterprise can determine its own delivery strategy.

another important point is that to optimize the promotion content, there are mainly two parts: one is to optimize the copywriting and pictures, and to set the promotion content according to the user's scene, so as to improve the interaction rate and conversion rate. Copywriting and pictures are the core of the promotion content, which requires a marketing team with the ability to pass the customs.

The other one is the optimization of links and landing pages, and we should grasp two cores: the steps of link jumping should be as simple as possible; At the same time, the landing page should be accurate, try to be your own official website rather than a third-party application center or media platform.