Co-organizer: XX network
On this Chinese Valentine's Day, night time brings male and female guests to the appointment.
When you meet love, fate begins here ...
Origin:
There are more and more young people who yearn for true love but are alone in the city. Traditional matchmaking makes them embarrassed, and it is difficult to distinguish the level and authenticity of online dating, so they would rather be single forever.
I. Purpose of the activity:
1, culture: Let the outstanding single men and women in the city show their true selves, open their hearts, gain friendship and meet true love through this activity.
2. Commercial aspects:
① Through this activity, improve the brand appeal of Moonlight Bar in the surrounding industry market;
② Increase the average daily turnover by 20%. (Example: Average daily turnover110,000 yuan 20% =120,000 yuan)
Second, the theme of the event:
Chinese Valentine's Day, in love.
Third, the activity time:
Fourth, the audience:
1, registered member of Night Time.
2. Moonlight Dating Alliance.
3. Special guest performer.
4. Applicants in other ways.
V. Activity methods and fees:
1, integrate the customer resources of all departments of the company, and uniformly release the activity information to the guests in the form of short messages:
2. Publish the activity information, contents and methods to the guests who have recently visited the company through print advertisements, DJ stations and LED display screens;
3. Carefully decorate the venue and strive to create a romantic and beautiful holiday atmosphere:
4. Set up a reception desk in front of the bar, and participants will buy Qixi activity cards at the reception desk, with men's Qixi cards: 150 yuan/Zhang and women's Qixi cards: 80 yuan/Zhang;
5. All female guests who visit the Moonlight Friendship Bar on 19 can get a rose at the sign-in desk:
6. Two chocolates will be given with the opening of the hall.
VI. Activities:
1, the first wave of love shock: "find the goddess in your heart" (pay attention to consideration)
1. Campaign slogan: Love happens around you;
② The company designs its own dating cards, male (green) and female (pink): the content of the dating cards is: name (nickname), age, hobbies, work and requirements for him/her;
(3), the guest after the opening/card, with the opening/card snacks to the guest friend card, let the guest to fill in:
(4), the guest can observe, and then entrust the waiter to send the friend card to his/her favorite:
⑤ If both parties are interested, they can start dating after communicating with each other through the waiter.
6. In order to enliven the business atmosphere of the hall during the activity, the company may consider arranging DJ waiters who have not entered the room to participate in the activity in casual clothes. (Specific implementation arrangements will be decided separately)
2, the second wave of love shock: "dazzle yourself, hot MM call-up"
The organizer of the event will observe the female guests present that night. If a young and beautiful girl is found, she can inform her subordinates to invite her to perform a simple performance at a specific time in the company (the host and performance time will be arranged separately). After the performance, she can receive a special cocktail card from the company, and she can get a cocktail designated by the Tang Dynasty at the cocktail bar with the wine card.
The selection of this activity shall be subject to the approval of the general manager or director of the company.
3. The third wave of love shock: "True confession"
The company can provide lovers who visit the moonlight dating bar on the night of Valentine's Day on Tanabata with the opportunity to walk on the DJ stage and express their love loudly. And get a champagne. How can you not touch her/him on a special day with a special confession of truth?
4. The fourth wave of love shock: "romantic passion"
During the activity, anyone who consumes more than a dozen beers or spends more than 300 will get a lottery ticket at 0: 00 on August 9, and so on. Draw a lottery ticket on the spot.
First prize: three romantic decorations and a bottle of champagne.
Second prize: three large plush toys and one;
Third prize: a box of chocolates for ten people.
(Specific implementation arrangements will be decided separately)
Seven, the scene layout:
1, the gate:
① Opposite the gate: two billboards of 3-meter, 5-meter, 2-meter and 5-meter, indicating the activity information:
(20xx Valentine's Day Campaign Raiders: At night, invite you to join your partner in the Moonlight Valentine's Day PARTY, and speak out your love loudly, so that everyone can witness your's love, and together with your sweet love, dance and flirt with each other on the spot. )
② Door glass: intimate shape and rose pattern;
③ Gate: decorated with pink balloons.
2. Hall:
1. DJ stage: The front panel is decorated with multicolored roses, and the words "You are my rose, you are my flower" are carved with foam;
(2), the fence around the hall is carved with silver reflective characters. Different sizes:
Tang Poetry 1: The umbrella in front of Qiqiao Building is sunny, and the crescent moon is mixed with two stars;
The girls next door are all learning from each other, fighting for the golden pot to give birth to him.
Tang Poetry 2: on the seventh day of the Seventh-month, in the Palace of Long Life, we told each other secretly in the quiet midnight world.
In heaven let us be two birds flying ever together, and on earth two trees with branches interlocked forever.
Song Ci 3: Thin clouds are clever, flying stars spread hatred, and the milky way is dark.
There are countless people in the world
Tender as water. Ritual is like a dream, forbearing to take care of the bridge and return home?
If the two feelings are long-lasting, they are still in the morning and evening.
③ The columns in the hall are decorated with roses and heart-shaped patterns.
VIII. Arrangement of activities:
(1), night time before August 5, modify the plan and ready to implement:
(2) Make friends in the moonlight. Make and install advertising racks before 7th;
(3), make friends with the moonlight at night, draw people to cooperate with the artist to do a good job in the cloth field on 18,
(4) Make friends in the moonlight, arrange and distribute raffle tickets and prizes, and purchase activity cards;
⑤ The DJ station and the host in the hall arranged the adjustment of music route and program during the activity:
⑥ Make arrangements for drinks and catering at night and in the moonlight, and contact jewelers and wine merchants to hold this event (if possible, give a cooperation plan for the event to the partners).
All landowners, night time and 5 days before the launch of advertising activities, and do a good job in the design of various cards.
Nine, the end:
The activity ends at 00: 00, the organizer can leave, the DJ plays dance music, and the participants carry out independent entertainment activities.
Five selected planning cases of Valentine's Day activities on Tanabata 2. Precautions for promotional activities
Time limit for promotion: It is a popular practice at present to have a time limit for promotion, such as the first day of promotion, the consumption period of festivals, limiting consumption time to encourage consumption, and meeting the demand for promotion within a fixed time.
Quantification of promotion: It is also a normal practice to specify the quantity of products to be sold, but in promotion activities, this practice is not very good and is easy to be competitive.
Promotional features: It has its own promotional features, such as ethnic characteristics, so it is necessary to clearly set up a distinctive banner in giving, packaging, discounts, gifts and preferential treatment, and carry out the special promotion to the end to distinguish the unified pattern of Tanabata.
Promotion goal: the requirement of promotion goal is to set the promotion within a certain range, which is convenient for consumers to choose. It is also a process of sorting out sales. Finding one's own and choosing one's own is the promotion effect.
Promotion atmosphere: It is very important to control the promotion atmosphere. Generally, in the middle of festivals, the atmosphere is relatively uniform, represented by celebration, but it can be different on different occasions or different products. It is necessary to show the active promotion atmosphere, mainly showing the personality in the promotion atmosphere, such as emphasizing promotion means, ignoring product functions, emphasizing promotional gifts, and ignoring promotion commitments.
Second, promotion tips
1, only make the theme logo for the online store.
I'm sure anyone who is a little careful will find that Baidu and Google will make special logos every holiday or major event. Even if your website is full of holiday features, it will attract more people's attention. Therefore, in the first step, you can design the Valentine's Day logo like a big website.
2. Set up a special topic on Valentine's Day
Collect articles related to Valentine's Day online, edit them to some extent, and the most important thing is to create more original articles yourself. When your Valentine's Day topic content is rich enough and original content is enough, it will definitely bring huge traffic. For example, YiXi. com of Golden Abacus also produced special topics during the Spring Festival, which achieved similar results and achieved good results.
3, Valentine's Day picture optimization
Baidu and Google, the two mainstream search images, have a large flow. You can put more exquisite and original Valentine's Day pictures on the website, watermark them, reprint them immediately, and see your website.
4. Online shop promotion
A, clever use of custom expressions
This is a small skill of holiday network marketing. Customized expressions are made into animated pictures of gif, leaving their own website names or websites, which are also spread through instant messaging software such as qq and msn.
B, greeting cards to convey feelings
It is very interesting to send greeting cards to your users on Valentine's Day. It is very important to pay attention to organizing the contents of greeting cards, including names and signatures. Novel contents can bring you unexpected results.
C, Valentine's Day prayer dissemination web page
This is the most commonly used form of holiday network marketing, and it is also the fastest and most direct form. It should be noted that the webpage needs to generate other people's names and greetings, and the effect is very good. This webpage can be spread through instant messaging software such as qq and msn.
5. Forum promotion is indispensable.
In the well-known emotional communities in China, including some comprehensive entertainment communities, such as post bars, etc., find the right target group and make good theme posts, which will definitely arouse the buzz of netizens and bring traffic.
Third, the promotion plan
Promotion plan 1:
Reduce the price This is the most practical and attractive promotion scheme for buyers. Of course, price reduction is also skillful. First of all, we find a very popular product among our best-selling products. Of course, it would be better if it is suitable for couples. We can develop the pricing skills in this way.
1, if your single product sells between 30-50 yuan, the price can be set to 13, 14 yuan, which means lifetime, plus the purchase restriction, each person will be restricted to 2 copies. (At present, my shop uses this scheme.)
2. If the price of your single product is around 30 yuan, you can promote it according to the matching clothes, that is, 52, 0 yuan or 53, 0 yuan matching clothes 1 serving, which means I love you, and I think what you mean (Note: 1 serving includes 2 matching items). If your matching clothes are packaged,
I believe it would be perfect if I could buy some ribbons and wrap them well.
3. If the price of your single product is in the range of 70-80. Can be set to 13 1, 4 yuan lovers package express. It's also very popular.
4, 100 yuan or more can choose 13 1, 4 yuan's plan.
Promotion plan 2:
Match the price reduction. It is also a popular promotion plan at present.
For example, after buying 60 yuan, the price will be reduced to 52, 0 yuan or 53 and 0 yuan.
Buy full 150 yuan, and uniformly reduce the price to 13 1, 4 yuan.
Promotion plan 3:
Mysterious gift. Gifts must be novel and represent the feelings between lovers. There are two gifts, one for men and one for women. As for mysterious gifts, you have to go to the small commodity wholesale market to find small gifts for couples.
You can also send plastic roses. If the buyer buys a huge amount, you can send roses with gold-plated leaves that are very popular in Taobao, or acacia beans, magic beans, chocolates and so on
Promotion plan 4:
valentine
Packaging. This plan requires the seller to learn the packaging skills of the product, buy some ribbons and gift boxes for hardcover, and after hardcover, it must be packed in five-layer cartons to avoid crushing your carefully packed baby on the way. With such exquisite packaging, it is also very respectable for the buyer to give it away after receiving it.
Selected five planning cases of Valentine's Day activities on Qixi 3 I. Overview of activities
Activity theme: Cross the Que Bridge hand in hand and meet in XX.
Activity time: tentatively scheduled for August XX, 20xx.
Object of activities: XX bank debit card holders (family or couple) Scope of activities: XX branch's business outlets and community outlets.
Purpose: To spread the popularity of XX Bank through interactive experience and novel activities, increase the quality of existing customers and expand the number of new customers in the interaction between customers and staff.
Second, the publicity of the previous activities
Material promotion:
1, equipped with activity posters and leaflets in the early stage of the activity to promote the landing activities.
2. Put promotional materials in the communities around the business outlets, office buildings and cooperative units to promote activities.
Telemarketing:
3. Each business outlet invites customers to participate in activities by telephone invitation and on-site visit to their existing customers.
Media promotion:
4. Publish the relevant information of this event in the form of soft text on the WeChat public platform of XX Bank as one of the online promotion channels.
Third, the content of the activity
(1) Chinese Valentine's Day integral movable wall
1, a movable background wall is placed at the business outlet, and the love pattern or the LOGO pattern of hengfeng bank is printed on the background wall.
2. Insert roses at the designated LOGO on the background wall.
3. The customer takes photos in front of the background wall at the business outlet and sends them to the circle of friends to receive a rose.
(2) Selection of photographic works
Business outlets collect photographs taken in front of the silhouette wall. Participating customers can pose in various poses in front of the silhouette wall, and take photos taken in front of the silhouette wall as entries.
(3) Fate wall to find the right person
Collect the information of customers who need marriage and make friends, fill in the form, and put it on the fate wall as an auxiliary function of the whole activity wall, which also makes the whole activity more suitable for the theme related to Tanabata.
Fourth, the rules of activities
1, with the theme of "Crossing the Que Bridge hand in hand and meeting in XX", use the pose in the silhouette wall as the expression form of the photographic works to select the works.
2. Participating customers can bring their own shooting tools or be assisted by bank staff.
3. During the activity, the evaluation criteria are: the degree of gesture expression, creativity and novelty conveyed by the posture of the participating customers in the silhouette wall as the evaluation criteria.
Five selected cases of Valentine's Day activities on Qixi, with four schedules: August XX-September XX (8 posters) in Chinese Valentine's Day.
Major festivals and promotions: Chinese Valentine's Day.
Promotion theme: Love is XX, love spreads thousands of families.
Promotion content: Tanabata is a traditional Valentine's Day in China, because China people cherish China's tradition more and more.
Cultural and folk festivals, coupled with the annual publicity and hype of merchants, Qixi Valentine's Day has become one of the festivals for couples. Mainly close to the "Chinese Valentine's Day" theme promotion program, to cooperate with the store promotion activities, to create a strong Valentine's Day consumption atmosphere.
Promotional activities:
Romantic Tanabata Lucky 77
From August XX to XX, customers who have made a single purchase in the first-floor supermarket over 77 yuan can participate in the Valentine's Day lucky draw with a single ticket on that day. The awards are:
First prize: a set of lovers' clothes (1 set)
Second prize: a box of chocolates (5 boxes)
Third prize: a bag of soul mates (20 packs)
Participation Award: One balloon (1000) single receipt can be accumulated for up to 3 times.
Cost: a set of 100 yuan for couples, 5 boxes of chocolates, 40 yuan =200 yuan, 20 packages of soul mates, 5 yuan = 100 yuan for balloons 10 package of 20 yuan =200 yuan, total: 600 yuan.
Number of items in the poster: the front and back of the poster (first floor store)
Header: Subject+Activity
Fresh 20 skus for grain and oil blending 10 SKU special edition for wine and drink 7 SKUs for snack food 8 SKUs for daily use 8 SKUs for household use 8 SKUs for home textiles 8 SKUs+discount activities.
The product options of each department should be selected according to the above promotion plan. The price of individual sensitive products should be low to attract visitors. If there are any products with no theme, the poster will not be published.
Poster production time requirements: (electronic version) XX photo-XX drawing-XX typesetting-XX proofreading-XX afternoon finalization-XX evening finished products to the store XX-XX distribution-XX poster opening. Number of posters: 5000.
The cost is 50,000 yuan, and 2 yuan = 1000 yuan.
Selected five planning cases of Valentine's Day activities on Qixi. 5 I. General ideas
Tanabata is a traditional Valentine's Day in China. Because Chinese people cherish China's traditional culture and folk festivals more and more, and businesses make great publicity and hype every year, Tanabata Valentine's Day has become one of couples' festivals. This promotion plan mainly puts forward two large-scale promotion activities closely following the theme of "Chinese Valentine's Day" to cooperate with the promotion activities of various businesses and venues in the store and create a strong Valentine's Day consumption atmosphere.
In addition, as gold jewelry is one of the main commodities of Valentine's Day, it is suggested that the annual "Autumn Diamond Festival" for the wedding market in shopping malls should be started on Tanabata, so as to promote the festival and bring a good start to the diamond festival with the huge business opportunities of Valentine's Day.
Second, the activity time:
Third, the layout of the store
In line with the theme of Qixi Festival, it is suggested to set up a magpie bridge in the shopping mall's enjoyment space. According to the legend that cowherd and weaver girl can be heard under grapes, the main entrance post is decorated with green plastic grapevines to create a rich atmosphere of traditional China Valentine's Day.
Fourth, activity planning
(1) Diamond decoration section
1, theme
A century-old shop, a century-old friendship-200xx Diamond Festival
[Theme Interpretation] The theme of this activity is "A century-old shop? "A Hundred Years of Harmony", focusing on the wedding market, with a clear positioning, highlights the brand reputation advantage of the competitiveness of gold and jewelry stores in XX shopping mall, and attracts target consumers with integrity and blessings.
2. Activity planning
The Diamond Festival lasts from August to the "Eleventh" Golden Week, which is more than a month. For such a long time, the promotion activities should be hierarchical and phased. The promotion period of Tanabata is the warm-up period of the diamond festival, which attracts consumers' attention to the diamond festival and promotes the next consumption.
Diamond Festival started romantically, and seven dazzling gifts were chosen at will.
During the activity, the total amount of diamond ornaments purchased is over 3,000 yuan, that is, you can choose one of seven discounts.
Bedding 77 yuan Deduction Coupon Suit 77 yuan Deduction Coupon Shoes 77 yuan Deduction Coupon
Women's 77 yuan Deduction Voucher 10% discount card clothing accessories 60% discount card wedding photography 20% discount card.
3. Exhibition creativity
Each jewelry brand introduces several special models for Valentine's Day, which can be expensive and expensive, or specially designed for Valentine's Day. They are displayed with creative collocation of dried flowers and covered with transparent glass cover, which highlights the classic models from many jewelry styles that make consumers picky, forming a romantic and aesthetic effect under the matching of flowers, and forming an irresistible temptation to consumers. Moreover, women are often compared to flowers. The collocation of flowers and jewelry is a metaphor for the harmonious relationship between women and jewelry. The unique display mode with appropriate lighting and background will surely attract consumers' attention and produce excellent promotion effects.
(2) Full-court activities
1, full-court theme activities
(1) activity theme
Romantic Tanabata, Lucky 77
-77 romantic gifts worth more than 100 yuan are available on a first-come-first-served basis.
(2) Activity planning
In-store merchants provide 77 items as gifts, set up an activity area in the * * * enjoyment space on Saturday and Sunday, and make a large kt version with the names and pictures of 77 items. According to the convention, all items are divided into department stores, clothing and gold appliances. During the activity period, consumers can participate in the activity only if their cumulative consumption exceeds a certain amount. If one of the 77 items is selected, those who meet the requirements first will have priority.
(3) prizes
Each merchant in the store provides a gift in kind with a price of not less than 100 yuan. If the price of goods is generally high, it can be replaced by a 100 yuan deduction coupon. Consumers draw prizes on the spot and receive prizes on the spot.
(4) Preparation of promotional materials
① Design and production of KT version
(2) activity rules that water tag.
④ Tables and chairs required for the activity venue
2. Other promotional activities
(1) Buy Valentine's Day gifts and send crosstalk couples a package-during the event, buy Valentine's Day gifts and give crosstalk couples a package as soon as they arrive in 770 yuan.
(2) Romantic Magpie Bridge, Love Transmission-During the activity, you can enjoy free ems express delivery in China when you buy a single ticket of Valentine's Day gifts of the specified category in 770 yuan, so as to convey romantic affection to lovers who are separated from each other.
(The above two offers cannot be enjoyed at the same time)