0 1 The magic of color-transmitting energy, expressing emotions and catching people's eyes. In design, color has unlimited possibilities. It can transmit energy, express emotions and attract attention. According to the different themes of the poster, bold, soft or romantic colors can be selected respectively. In a word, color can play a vital role.
In the example below, the poster of Savannah Music Festival uses soft spring colors to make everyone feel that this is an outdoor music festival, and the music to be enjoyed is soft and beautiful, not heavy rock.
Another way is to use solid color blocks, just to ensure the harmony of various color combinations. This way can make the background very eye-catching, and the following example is a good illustration of this.
You can also control the number of colors used to see how the activity poster below uses only red and black to create an eye-catching effect with strong contrast.
Try different fonts. Sometimes, just using fonts can make the activity poster convey rich information. Use sans serif bold to express seriousness, serif italic to convey elegance, or choose playful handwriting to create fun. When choosing a font, choose at least two-one for the title and the other for the text. Let's use fonts to create visual impact. Take a look at the following two beautiful activity posters, which are inspired by the activity theme "food" ~ This example is a good illustration of how to successfully convey the core content of the activity to the public by using experimental composition.
If you want to try a similar font form, make sure that the auxiliary font is simple.
Below is a poster of an annual font design festival, which also skillfully combines the theme of the event with fonts.
03 Divide the visual level
Posters should be easy to read quickly and play an eye-catching role, so it is particularly important to classify information levels. If there is only a small amount of text in the poster, use a thick font as much as possible, and combine simple graphics or photos. Please refer to the ColumbusCreative poster below. If the poster contains a lot of text, then focus on the text, and consider placing headlines and treating a lot of text as a whole text block.
Using negative space to form clever composition
It's really amazing that one picture hides another. When you finally see the hidden image, you will feel refreshed. Melbourne Restaurant Association posters skillfully use the negative space in the fork to combine the wine glasses. Another way to use negative space is to focus the visual center on a small object and leave visual breathing space around it. Put the text in a negative space to attract attention, but don't fill it up.
Delete redundant elements, less is more.
Sometimes, less is more. This method can attract the audience's attention, and the communication effect achieved by a simple word or a dramatic picture far exceeds that of a large text and a complex image. Don't add extra graphics or text for the sake of adding.
We can notice the similarities between these two posters. They both focus on the audience's sight with only one leading word, and create a simple font sense with plain colors.
The elegance of minimalism is still very effective in practical application.
06 lock focus
The combination of clear or fuzzy pictures can enhance the power presented by words. If you cut the picture to the core, you can create a dramatic effect and attract attention. The poster of Chaillot National Theatre below uses partial lip-shaped pictures instead of full-face pictures to create passion and tease. Have you noticed that the lip shape also outlines the heart shape?
07 graphics create visual highlights
Various shapes are connected with each other and then form new shapes, which can create a visual clue for the audience. We can use various graphics to place words, or create interesting compositions, or guide specific visual directions. In a word, shapes are very diverse and practical in poster design.
The possibilities of composition
When all the information, pictures or graphics are ready, it is time to consider how to break them up completely and reassemble them for easy reading. The process of information recombination is like walking a maze. You decide how the audience should read this poster and how to get the information it expresses. Think more about the interaction between graphics and words.
The poster below was designed by Calamargraphic for Malaga Festival, and the text information was placed on the upper right side of the poster, and then the colorful characters were used to go to the text information together.
Draw the depth of the picture layer by layer. Put the graphics, colors and words at different levels to create depth, and use a small drawing board to lead people into the small world in the poster. The poster of the Horticultural Festival below is layered, with words and pictures superimposed on each other to create a picture of the life of gardeners.
The Valentine's Day poster below has the same effect. It uses shadows to create a three-dimensional sense. The placement of characters is also very interesting, they are close to each figure, which makes them related to each other. Wonderful.
Creative poster design analyzes different poster styles, learns and draws lessons from their outstanding points, and enhances the aesthetic ability of posters! 0 1, Music Theme Illustration Poster Design-This set of illustration posters by Korean designer YejiYun is designed with music as the theme. Designers like to connect themselves with the world and depict that moment on drawing paper, which is the unique feature of designers' unconstrained style.
02. Creative Font Poster Design-Swiss c2f Design Studio Swiss C2F is a Swiss visual communication design studio founded by CybuRichli and FabienneBurri in 2006. The design styles of its font poster works are diverse, mostly based on three-dimensional effect display.
03. Flower Poster Design-Spanish designer XavierEsclusaTrias's poster is mainly composed of flowers and copywriting, skillfully mixing plant flowers with graphic design elements and words, which is retro and fashionable, reflecting a different aesthetic feeling.
04. Poster design of traditional culture and art This is a set of posters for the exhibition of non-legacy handicrafts with the theme of "Wen Gu". The size of the copy is strongly contrasted, highlighting the themes of "cloth", "bamboo" and "lacquer", partially enlarging the handicraft exhibits, showing the pattern and rich details, which is a set of poster design of traditional culture with strong characteristics.
05, creative graphic segmentation poster design -molwerk This is a group of creative posters that use simple graphics and lines to segment elements. The color scheme mostly uses contrasting colors, such as red and black, red and blue, yellow and purple, to attract users' attention and give people a comfortable feeling as a whole.
06, creative brain hole poster design -molwerk This group of posters has a wide brain hole, mainly red and black, and each poster has a theme story scene. The first four posters are superimposed with simple red graphics to form a focus, and the overall visual impact is very strong.
07. Paper style poster design The use of paper texture makes the poster three-dimensional and unique, and the theme scene enhances the interest of the poster. This performance style is worth learning and learning from.
08. Design of Bright Paper Style Posters Paper Style Posters belong to one of the forms of three-dimensional posters. Stereoscopic vision and paper thickness are the keys to the design of paper effect posters.
This group of paper-style posters use a lot of bright colors to create an active atmosphere, which is outstanding in the use of colors.
9. Overlapping effect style Poster design The use of overlapping effect style can not only enhance the visual effect of the poster, but also add mystery to the typesetting by the overlapping of characters and shapes or words, which can quickly attract people's attention and make people want to explore the secrets.
10, Rectangular Elements Poster Design Rectangular elements generally give people a solemn and rigorous feeling. The clever use of rectangular elements makes the overall poster design not dull. Combined with the contrast of typesetting, superposition and rotation of copywriting, the poster adds a lot of liveliness.
1 1, ink and wash elements The ink and wash elements in poster design represent the traditional culture of China, which is a unique language with oriental aesthetic implication. Its charm and color contain the essence of Chinese culture. When used in poster design, it not only displays the characteristics of ink and wash, but also enriches the picture, enhances the artistic effect and achieves a certain aesthetic artistic conception.
12, poster design of illustrations and fonts for famous scenic spots-Japanese designer SeeVisual This is a set of colorful illustration posters and font visual design posters with distinctive Japanese scenic spots. The overall use of rich color matching, the scenic spot posters are full of artistic conception, the copy is concise and prominent, and the font design has its own unique style, which is worth savoring.
13, creative circular geometry constitutes a poster design-designer PosterladThis is a group of creative poster designs composed of geometric figures. The designer plays the circular elements thoroughly, and handles and displays them in many different ways. The use of projection enhances the three-dimensional sense, and the silhouette and copywriting add a lot of embellishment to the poster.
14, retro fashion character collage poster design This is a set of retro poster design that is not lacking in fashion. It uses different geometric shapes and abstract graphics to mix with portraits with low saturation, and uses a variety of rich colors to make the overall vision of the picture full of pleasure, which is interesting, simple and beautiful.
15, retro style poster design-Danish designer MadsBerg this group of commercial advertising posters has a unique style, like relatively old works, with the feeling of ancient elements and printed products, forming a strong retro style. The designer's poster is characterized by transforming the classic poster art into a modern and eternal style.
16, collage poster design This is a set of creative collage poster design. The elements of this group of posters include graffiti, illustration, photography, vector graphics, collage elements, etc., and their expressions are mostly geometric figures and irregular shapes.
17, WWF advocates the design of public welfare posters for the protection of animals. Figure 1 and Figure 2 are shown in the form of realistic illustrations, which can really show objects and focus on details.
Posters at the back are mainly displayed in the form of flat illustrations, which are simple and interesting, rich in color and contrasted with the background, effectively conveying the concept of protecting animals.
18, illustration poster design -DawidRyski This set of illustration posters uses vector illustration combined with simple geometric figures to show vivid and interesting scenes and is full of creativity.
19, Creative Poster Design-French designer MichaelSallit This is a group of creative poster designs that use a lot of lines to combine points and surfaces. Its main feature is that the designer shows the outline of the characters in the form of lines. Even if there are a lot of lines, it will not make people feel confused, but the rhythm is orderly.
20. Creative Poster Design -byElisaVendramin This is a creative poster designed by a group of new generation designers. ElisaVendramin is an illustrator. When designing posters, she combines abstract concepts with rich color schemes to form a perfect combination.
Briefly describe the creativity of poster elements? Like these two posters I saw on Xiaobai Design app, I think the design elements are actually very simple, with pictures and text matching, and the overall look is very comfortable. Nothing But Thirty and "Twenty Don't Confuse" are all popular TV series recently. The poster of thirty is the background of mature women, with red font and red and white contrast. Just like women in this period, they can live proudly regardless of their age. The background of twenty don't confuse is the photos of young girls in the library. At this time, they should still be at the age of studying. The girls in the picture are laughing, echoing the theme of twenty don't confuse, and the whole is also very emotional.