In recent years, the hair salon franchise market is rapidly emerging. Hair loss, gray hair increasingly younger and people's health awareness of the enhancement of the hair salon provides a huge business opportunity. However, investment risks, join the need to be cautious, choose to join the brand is half of the success. Currently on the market ranking of the top ten hair salon brands, such as: Silk domain, Bailian Kai, Duo language, etc., their functional positioning are not the same, some of them focus on hair, some of them focus on efficacy hair, white to black, can be described as a hundred flowers bloom, a hundred schools of thought, each with their own advocates. So this hair salon to join the ranking words this is not good to divide, because each brand for the direction is not the same, the treatment of the customer groups are not the same, we join the hair care brand, you can focus on these aspects.
1. Look at the brand
How is the market share? How is the popularity? Operating for a long time? Whether to focus on brand building? What honors have been awarded? These are franchisees need to pay attention to when joining the problem, hair salon business has entered the era of consumer brand recognition, there is a well-known brand more favored by consumers. In this regard, the silk domain has been at the forefront of the industry, currently has more than 2 million members, market revenue of more than 2 billion yuan, revenue scale more than the second to the tenth place of the cumulative total.
2.? Look at the franchise system
Franchisees choose to join rather than self-employment, a large part of the hair care industry because of the lack of understanding. So whether the franchise brand has a perfect enterprise system, research and development, production, training, after-sales service is complete, how the status in the industry, which is crucial to the franchisee. Like Silky has its own supply chain, in Zhuhai headquarters has more than 20,000 square meters of food-grade automatic ingredients cosmetic factory, so that the supply chain operation is more efficient, and can meet the market demand in a timely manner. In addition, Silvateam's business school has a powerful training system that includes three levels of staff training, store manager training, and management training to help improve the abilities of staff, store managers, and management.
3.? Look at the chain model
Franchisees can join to examine whether the brand has a mature chain business model, and accumulated a wealth of operational experience. Whether the operation is standardized, the mode of operation is the core of the chain. Like I joined the silk domain before the understanding of the hair care industry is very little, is in the silk domain to do care, to understand the silk domain of the franchise model is the standard can be replicated, think of our industry this kind of white especially friendly, so choose to join, now the store has been on track, the profit is also relatively stable.
Everyone joins the general is to choose in the ranking of the first few brands to do to understand, but the division of this list is not yet based. We still need to consider from the strength, number of stores, revenue, popularity and so on, this is more objective and real.