Project Name of Purchasing Website Plan: * * Global Purchasing Website Plan
Background:
In recent years, the concept of online shopping has become popular among hundreds of millions of netizens in China, and we are accepting a brand-new consumption mode and concept. Among them, Tmall, Taobao, QQ Mall of B2C and C2C investment platforms, JD.COM Mall of B2C, Dangdang and Alibaba and Smart of B2B are all well known by netizens. More and more people are beginning to accept online shopping, and e-commerce websites are developing at a considerable speed. As an emerging e-commerce in recent years, the potential market is still very large. First, the popularization and popularization of the Internet has enabled more people to get in touch with the Internet and then accept online shopping. Secondly, using the Internet to realize their desire to buy shows certain advantages, such as buying goods and enjoying services without going out. Thirdly, with the development of e-commerce, the safety of online shopping as a consumption mode and the service industry are gradually improving. Finally, although e-commerce has developed rapidly, compared with traditional purchase behavior, it is still a small part, accounting for only a few percent of the total market. In the United States, it accounts for more than 30%, and the potential market development in China is still very large. Generally speaking, compared with traditional marketing mode and e-commerce, it has obvious advantages.
Goal:
A well-known online shopping center at home and abroad, providing customers with a safe, fast and convenient global online shopping platform without territory.
Purpose:
Internationalize online shopping: more choices, more reassurance, safer, happier and simpler.
1, purchasing market analysis
China's online shopping market mainly stems from the prosperity of C2C, but although C2C, which is dominated by Taobao, still has an absolute advantage in China's e-commerce field, "B2C will replace C2C as the mainstream of e-commerce." From the perspective of industry development, when an industry develops to a stage where a hundred schools of thought contend, the intermediary industry, which links the gaps in the industry and runs through the boundary rules, will have an opportunity to rise and develop. Looking at the demand of online shopping today, although there are well-known B2C online shopping platforms such as Taobao, Dangdang, JD.COM Mall and QQ Mall in China, and well-known multinational online shopping platforms such as Amazon and Lotte abroad, There are few platforms for unified rules, centralized optimization of logistics, and overall management of payment. Consumers will spend a lot of time in colorful online shopping platforms to choose and judge their own consumption, calculation and relatively rich commodity information. If online shopping becomes so laborious, it will lose the original convenience of online shopping. Purchasing websites can help consumers buy goods from online stores in factories to the greatest extent, reducing the price increase links of various dealers and retailers in confusion. Reduce unnecessary logistics and transportation costs, remittance procedures, and at the same time, we can find novel and scarce goods from different Chinese and foreign websites according to customers' individual needs.
A. Analysis of purchasing consumers
The target market of pure network pipeline sales is mainly the people aged 15-35 who often surf the internet, and only a small part of this group continue to buy online, and most people's online shopping behavior is accidental and early adopters. However, since the emergence of the purchasing industry, more consumers have increased the geographical scope of choosing consumption, and the global and domestic purchasing can be achieved through the establishment of purchasing points, so that consumers have room for development in their age groups (such as middle-aged and elderly people), and international purchasing can be achieved through the convenience of language platforms. The purchasing platform can drive a wider range of consumption choices through the wide network of domestic and foreign resources. It is more convenient for overseas consumers to buy high-quality and low-priced goods from China, and it is more convenient for domestic consumers to buy foreign brand fashion products. Therefore, from the perspective of regional leapfrogging and national boundary differences, it is more profitable to help consumers purchase and concentrate orders to negotiate with commodity suppliers.
B, purchasing consumer demand analysis
Consumers' demand for online shopping mainly includes low-cost, high-quality, comparative, convenient, fast and other high-quality purchasing platforms. Through the platform, the upstream merchants can be fully considered and credit audited, so that consumers can choose to spend more correctly and economically. "Purchasing at a lower price" Through the concentration of purchasing consumer orders, we can bargain more for consumers and recommend higher-quality goods at a lower price. "Purchasing more conveniently" is the competitive advantage of purchasing industry. The sales performance of 2688 in county purchasing points in central and western provinces is better than that in cities where first-line purchasing is more convenient, which shows that in areas where traditional commerce is not sufficient, the convenience of online purchasing often leads to better performance. The logistics and payment of online sales are the focus of both upstream and downstream. The B2B2C platform based on purchasing point of chain entities centralizes logistics, internalizes the payment process, and satisfies the convenient setting with consumers on the demand side as the core to a greater extent. "Purchasing is more secure" Through the layer-by-layer optimization of the purchasing link, we add a more secure section of inspection ring purchasing when the goods arrive at the transfer station, and help consumers to check and accept the goods before they reach the hands of consumers in advance, thus fully protecting the rights and interests of consumers.
"Broader purchasing choices": For consumers, choosing the brand and quality of goods is the most time-consuming thing, and our purchasing choices are wider. "The purchasing platform helps consumers sort out these messy supply demands to a greater extent, classify goods into different categories, classify demands, classify services, and make it easier for consumers to make comparative decisions, so that consumers can find and compare product information more easily and quickly, and guide consumption of various novel goods and goods with individual needs at home and abroad.
C, purchasing transaction data analysis
Analysis of purchasing transaction data The report released by China E-commerce Research Center on August 20** shows that as of June 20**, the transaction scale of overseas purchasing market has reached 20.6 billion yuan, and it is expected to reach 24 1 billion yuan by the end of 20** and 48 billion yuan by the end of 20**. According to the report, cosmetics are still the most popular overseas purchasing products by 20** *, followed by milk powder, bags, shoes and hats, clothing and electronic products. The price difference between overseas brands at home and abroad and the appreciation of RMB are considered as the main reasons for the hot overseas purchasing. The report also shows that * * * China e-commerce market transactions amounted to 295 trillion yuan, up 3 1% year on year. Among them, the B2B e-commerce transaction volume reached 2.6 trillion, up 26.8% year-on-year, and the online retail market transaction scale was 349.2 billion yuan, up 74.6% year-on-year.
2. Analysis of competitors
Compare with other purchasing networks, absorb the essence, improve the shortcomings and make * * better. (Such as the questionnaire in Annex A). From the purchasing direction, purchasing websites can be divided into three categories: China commodity purchasing, overseas commodity purchasing, and all-line purchasing at home and abroad. From the purchasing direction, it can be divided into personal purchasing and commercial purchasing (for enterprises and institutions). From the purchasing customer orientation, it can be seen from the location of purchasing operators: China (Shanghai, Jiangsu, Beijing, Guangzhou and Shenzhen). Britain, Japan, Hong Kong, Taiwan Province, Macau, Australia) from the location of the purchasing industry, from the form of expression: there are popular B2C (Taobao shop) and self-built websites, and from the form of expression, from the current network data analysis: the order volume of domestic purchasing is greater than that of overseas purchasing, and the domestic purchasing is mainly based on high cost-effective domestic analysis of brand goods from the current network data. However, foreign purchasing mainly focuses on high-priced brand-featured goods, and the background analysis of initiating purchasing: there are purchasing companies initiated by online Taobao stores, purchasing companies initiated by flight attendants, purchasing companies initiated by logistics express industry (SF), purchasing companies initiated by B2C foreign trade, purchasing companies initiated by various payment tool providers, and all kinds of cross-border extensions are one after another. To sum up, our weaknesses are as follows:
1, lack of retail experience in online sales of Chinese and foreign goods, and lack of sensitivity to online sales of goods.
2. Lack of experience in Internet technology and marketing promotion. Insufficient sensitivity to technical changes and updates.
1, technical feasibility
* * Global Daigou.com is a large-scale purchasing website, which mainly buys various brands of small commodities for domestic and overseas Chinese fashion workers. It involves intelligent order integration, customer service integration, intelligent freight calculation integration, member level management integration, franchisee management integration, automatic purchasing commodity capture software, automatic order status update integration, integral exchange integration and database, safe payment, firewall and other technologies. At present, it has been developed and tried by various software companies in the market, and a large number of them should be used in the purchasing industry. The required functions can be realized through procurement and technical upgrading.
2. Economic feasibility
The actual market performance of this project, combined with our own situation, is analyzed as follows:
A. Transaction scale share method: The transaction scale of overseas purchasing market in 20** years reaches 20.6 billion yuan, our target share 1%0=0, 20.6 billion *8% (purchasing fee) = 1640000, and the annual revenue of the website is about1640000.
B. IP traffic method of purchasing network: ALEX ranking of purchasing network IP traffic method (daily average IP34000+ for domestic purchasing and IP 862200 for foreign purchasing) *1%= daily IP8962*30% (effective quantity) =268*300 (trading day) *50/ ticket (average purchasing fee) = 400.
C. E-commerce scale share method: E-commerce scale share method In 20 years, the overall market size of B2C and C2C in China will reach 801900 million, including B2-20750, C2- 16200000, our target share 1%00=0. 50,000, the annual income of the website is about 64 1, the annual income of 50,000 is about 64 1, 50,000/year, 64 1, 5.
D, logistics data sampling evidence method: In 20** year 1 month, we extracted the overseas purchasing list from the United States to China, such as attachments. From the data, the goods currently purchased from the United States every day are about 5,000 tickets, and our target share 10%=500*50 (average ticket purchase fee) *300 (trading day). The annual income of the website is about 7.5 million, and the annual income of the website is about 750.
3. Feasibility of implementation
First, there is a team (at present, there are 5 key members: website artists, network promoters, logistics operators, network customer service staff and product managers. ) 2. Have the ability to invest (partners who can participate in intentional investment) 3. Have a good relationship (mainland China, the United States, China and Japan purchasing system) 4. Know logistics (engaged in domestic and foreign freight forwarding 10 years experience) 5. Have overseas partners (Japan, the United States, Hongkong, Taiwan Province) 6. Have office space and warehouses.
1, website positioning
* * The main businesses of the global purchasing network are: domestic demanders (purchased overseas), overseas demanders (purchased from China), commercial demanders (purchased by trade enterprises), BFC (selling fine products on behalf of partners), and profit modes of joining partners (purchasing on behalf of partners): purchasing fees, selling fees, freight, packaging fees, commodity rebates, platform fees for franchisees, advertising fees,
2, technology planning e-commerce system
Client layer: web browser external system electronic system.
Layer: B2C
Platform:
Server layer: the core payment system of business security system
3. Safety design
Relying on the network security measures of the hosting computer room to protect the security of the server. In the process of operation, high-strength passwords and encryption measures are adopted to ensure the security of the system. Install anti-virus software when applying software, and ask the system developer to provide a complete software information security system, and consider the system from the aspects of operation authority, function authority and content authority.
4. Website domain name
? * * The domain name of the website of the global purchasing network is simple and easy to remember, which symbolizes the purchasing style and concept of * *, and the flag of victory of Chinese purchasing industry is inserted all over the world.
First, the website building objectives
1, 1 About this website "* * Global Purchasing Network" (hereinafter referred to as this website) allows consumers to purchase at one price, group purchase and inquiry purchasing, combining the functions of three websites in the industry (GOMAJI, Aihe Shopping, PANLI, Mamei Shopping, 360 Haitao, etc.
Second, the website construction content
2. 1 Design concept The overall design direction hopes to be concise and bright, and to improve SEO, reduce the use of Flash that cannot be read by search engines, and focus on jQuery special effects to give users smooth and pleasant operating experience and visual enjoyment. We hope to add the latest social networking site functions, install Facebook Like Button on all pages of the site, and when the user presses the "OK" button or participates in voting, the relevant information of the competition site will be immediately posted to the user's Facebook graffiti wall. In view of the low standard of an average of 50 friends for a user, the exposure of the site will increase by at least 50 ~ 100 times. Promoting natural ranking is also a project that we attach great importance to. We can enhance the visibility of websites in search engines through SEO mechanism, with Yahoo Qimo keyword advertisements, so that specific keywords (such as fashion and design) can be easily searched by users and enhance the traffic and visibility of websites. Enter simplified Chinese characters and click the button below for online conversion. 2. Functional design * * The global purchasing network is divided into two parts. The foreground and background, the foreground facing the system, and the background facing the website administrator.
Network station front desk system
Membership registration certification
Online marketing system
Service payment system
register
log in
Privacy and security
Business inquiry
Self-help design
book
payment system
Centralized ordering
Order management
Member service
information feedback
help information
Forum system
Website background system
merchandise control
Order management
Distribution management
after-sales service
Information statistics
1, website implementation task: * * global purchasing network construction * * global purchasing network construction.
1, research preparation 1, 1 hold a special meeting, coordinate work 1, 2 conduct demand analysis, determine target demand 1, 3 select development partners 2, develop 2, 1 website platform construction 2, 2 website style and structure construction. Global purchasing network construction 2, 4 website function development 2, 5 secondary data collection supplement 2, 6 website initial release and testing 3, trial operation 3, 1 training operators 3, 2 making promotion plan 3, 3 revising system functions 3, 4 carrying out load analysis 3, 5 writing test report 3, 6 establishing management system 3, 7 full-time staff in place, ready for formal operation 4, formal operation 4,/kloc-
2, the project implementation personnel organization table
Task name: 1, research preparation 1, 1 convening a general manager meeting, and conducting work research 1, 2. Before entering the bank, it is necessary to find an e-commerce division, help analyze and determine the target, and ask the e-commerce division for responsible personnel.
3. Trial operation
3. 1 Train operators, assistant e-businessmen, 3. Make promotion plans, 3. Revise system functions, 3. Developers, 3. Conduct load analysis, 3. 5. Write test reports, and 3. Develop management systems.
1, 3 Select the development partner.
E-commerce division
2, 1 website platform construction 2, 2 website style and conclusion E-commerce division, structure construction and function planning personnel are divided into 2, 3 initial material collection E-commerce division 2, 4 website function development assistant E-commerce division, developer 2, 5 secondary data collection E-commerce division supplement 2, 6 website initial release E-commerce division, development and testing, developer, assistant and e-commerce division.
General manager.
4. Formal operation
1 Full-time staff arrive at work and prepare for official operation; 2. Develop maintenance plan; 3. Develop regular analysis system; 4. Project acceptance; 5. Conduct project evaluation.
5. Progress of website implementation (from April 28th, 20**)
(1) Hold a meeting, coordinate work and reserve information of target customers 10 days (May 7)
(2) Conduct demand analysis, obtain further statistical information from sales clearance of domestic and foreign purchasing agents, make shopping experience and communication from overseas purchasing networks 10 times, and determine the target demand 10 days (May 17).
(3) Selecting development partners (and conducting overseas field research at the same time) 10 day (May 26th)
(4) Reference design and function division for website style and structure construction for 5 days (June 1 day).
(5) The website platform will be built for 30 days, (June 30th)
(6) Collection of initial supporting resources (logistics, goods supply and network sources) 10 day (July 10 day)
(7) website secondary function development 15 days (July 25th)
(8) Supplementary collection of secondary commodity data 10 day (July 25th at the same time as 7)
(9) The website will be released and tested for 30 days (August 25th)
(10) Full-time staff in place, training operators 10 days (September 5)
(1 1) Make a promotion plan 10 days (it will be held at the same time as 10 on September 5)
(12) Corrected system function 10 day (September 15)
(13) Carry out load analysis 10 day (September 25th)
(14) Write the test report for 5 days (1October 30th)
(15) 20 days after the establishment of the management system and the establishment of the foreign-related office (* * 20th)
? (16) Make maintenance plan and marketing plan for 5 days (25th, 25th, 20th * *).
(17) Establish a regular analysis system for 5 days (25 * * of 20** years at the same time as 16).
(18) 5 days for project acceptance (20** year * * month 1 day)
(19) Project evaluation and development planning 10 day (20** year * * month 10 day)
6. Data management
A system administrators make incremental backups of the website system database every day and complete backups of the database every week.
B If the system crashes or is damaged, the data will be lost, and the latest data backup will be used for recovery.
7. Information management
A system administrator sorts out the order data of the day and makes statistics every day.
B E-commerce staff deal with the message book and bulletin board every day.
C assistant e-commerce division is responsible for regularly updating the background data of the website.
8, product management:
A, responsible for regularly analyzing the consumption habits of members and organizing marketable products.
B, responsible for the development of new selling points and attention for the links of cooperative manufacturers and network platforms.
C, conduct a feasibility study on the intelligent system of the website to maintain the leading position in the industry.
D, analyze the operating conditions and make improvement plans regularly.
9. Safety management
A, the system administrator performs security configuration and management on the operating system, and closes unused services.
B the system administrator regularly updates the virus database of anti-virus software.
C system administrators regularly conduct vulnerability scanning and log checking.
D the system administrator monitors the system in real time.
E to formulate the user rights allocation scheme.
F regularly train employees on safety system and safety precautions.
10, website promotion
* * Global Shopping Network insists on making online shoppers feel more at ease, happy and simple. Through various forms such as commodity promotion, chain promotion, merchants joining, shopping for others, etc., we will unite merchants with advantages in supply and sales network, expand the scale of publicity and promotion, form a good brand effect, increase the credit and transaction rate of commodity sales, form our own brand and sales barriers, maintain advantages, guide the concept of Internet consumption, and expand the extension of featured commodity sales and services.
The specific promotion methods are as follows:
1, note on search engine
In several major search engines, such as Baidu, Sohu, goole, Yahoo and other famous websites, URL annotation can increase the number of website visits and quickly expand popularity. According to the requirements of search engines, try your best to make your website rank as high as possible in search results.
2. Promote websites in the form of online advertisements.
Internet advertising is diverse and full of personality, which is very suitable for young people's tastes. By making some personalized videos, and finally expressing the content in a healthy and funny form, it will be very helpful for the promotion of the website if it becomes popular on the Internet. You can use the rapid popularity of online celebrities to stir up websites.
3, the traditional way of publicity is also essential.
After the establishment of the website, if you want to expand the popularity of the website, it is not only necessary to rely on the emerging media on the Internet to promote it, but also a good choice for the traditional media channels to promote the website mainly by means of newspapers, television and radio.
4. Operation stage layout and life cycle management (operation stage layout and life cycle management (10 annual plan 10 annual plan))
The first stage: purchasing in China (1 year)
The second stage: purchasing in Hong Kong, Macao and Taiwan (2 years)
The third stage: Japanese purchasing (1 year)
The fourth stage: American purchasing (1 year)
Stage 5: European purchasing (1 year)
Stage 6: Purchasing in the Middle East (1 year)
The seventh stage: global two-way purchasing. (3 years)
I recommend it carefully.