The Doubange group responded to the deactivation of "Qinglang" for two months and made rectifications.

The Doubange group responded to the deactivation of "Qinglang" for two months and made rectifications. Douban's "eating melon" groups gradually became The areas hardest hit by gossips, trolls and wars have also become the initial birthplace of many large-scale online public opinion incidents. The Douban Goose team responded to the deactivation of "Qinglang" for two months. The Douban Goose Group was suspended for two months in response to the "Qinglang" campaign1

Douban App shows that in response to the requirements of the "Qinglang" special action, the Doubango Group was suspended for two months and rectified. Other entertainment groups have not yet been suspended. Such problems occur. Some netizens expressed their delight at this.

We learned that at the beginning of this month, some netizens discovered that the "reply" function in Douban App is no longer available. When clicking on the reply bar, the system will display "The reply function is suspended due to technical reasons. Resume on September 13th.

In addition, in addition to the "reply" function, the group names of many entertainment groups on Douban are also displayed as "unnamed". Ifeng.com once stated that the group name change was in response to the "Qinglang 'Fan Circle' chaos rectification "Special action.

It is reported that the Central Cyberspace Administration of China decided on June 15 to launch a two-month special campaign to “rectify the Qinglang ‘Rice Circle’ Chaos” across the country, but the effect did not seem to be significant, so On August 27, the "Notice on Further Strengthening the Control of Chaos in the "Rice Circle"" was issued.

According to Blue Whale Finance, in recent years, as Douban groups have gradually become an important "discussion community" for entertainment content, Douban's "eating melon" groups have gradually become the hardest hit areas for gossiping, gossiping, and causing wars. It has become the original birthplace of many large-scale online public opinion incidents.

In response, Douban also responded by increasing the penalties for illegal behaviors such as inducing rankings, causing wars, and spreading rumors. At least it required that the new name of the group should no longer contain the word "eating melon". ", "revealing news", "pushing against" and other inducements focus on gossip, breaking news, trolling and provoking war.

In June this year, Douban stated that it would continue to carry out special work to rectify the chaos in the "rice circle". During the special operation, a number of accounts with bad influence such as spreading rumors, infringing on privacy, and inducing fund-raising will be banned, and illegal accounts such as "fan circle" professional black fans, malicious marketing, and online trolls will be severely punished; "Chaos groups will be dealt with severely once they are found to condone chaos in the fandom or refuse to change despite repeated admonitions. The methods include but are not limited to: suspending some functions, deactivating the entire group, or even disbanding the group.

Douban stated that during the special operation, it targeted "fans gathering", "exchanging insults", "gossip breaking news", "creating public opinion", and "maintaining accounts to brush comments" If there are other issues, the platform will launch corresponding countermeasures. Including but not limited to:

(1) For groups with prominent "rice circle" chaos, disable group partitioning, forwarding, collection and other functions;

(2) Increase the Efforts to clean up illegal content within problem groups;

(3) Groups that condone the chaos of the "rice circle" or refuse to mend their ways will be severely punished, including: suspending some functions, deactivating the entire group, or even Disband the group;

(4) Prohibit the creation of groups that may cause chaos in the "rice circle";

(5) Clean up the illegal group sections and continue to disband to promote investment and support , fund-raising, control of comments, gossip, breaking news, etc., to block channels that can cause bad inducements to fan groups or even encourage trouble;

(6) Rectify and standardize fan group accounts, and strengthen supervision of fan groups. Management of accounts of celebrity fan groups, support clubs, etc. Unauthorized individuals or organizations are not allowed to register celebrity fan group accounts;

(7) Prohibiting rumors and attacks, invading privacy, inducing fund-raising and professional black fans, Malicious marketing, online trolls and other illegal accounts;

(8) Strictly control the participation of minors, and take further measures to strictly prohibit minors from giving rewards, strictly prohibit minors from supporting consumption, and strictly prohibit minors from Serve as the relevant group owner or manager.

It is reported that the special action of the Cyberspace Administration of China will target prominent issues in the online "fan circle", focusing on key links such as celebrity lists, hot topics, fan communities, interactive comments, etc., to comprehensively clean up the "fan circle" fans Various types of harmful information such as insulting each other, inciting fights, provoking confrontation, insulting and slandering, spreading rumors and attacks, malicious marketing, etc. Douban Goose Group responded to "Qinglang" by suspending and rectifying it for two months 2

In 2021, the entertainment industry will undergo major changes. After traffic stars have collapsed one after another, the rice circle controlled by capital cannot escape the blame.

Under this unprecedented regulatory storm, even Douban, which has always stayed away from Vanity Fair, is feeling uneasy.

On the evening of September 6, some netizens discovered that many groups on Douban had suspended the reply function. Soon, in the Douban Goose Group, Douban's "traffic highland" and the largest "entertainment gossip base" on the Internet, speculation continued, and many members began to worry: Will the Goose Group be disbanded?

For a moment, the members of the Goose Group began to "take photos" and express their thanks, and entered the sensational confession session in advance - "I love the Goose Group, and the sisters are my family."

In fact, as early as June this year, Douban officially issued an announcement that it would continue to carry out a series of special operations "Qinglang·"Rice Circle"" to combat chaos in the rice circle. Douban Goose Group, as the number one internet hub for melon-eating, has naturally become the target of key rectifications.

This group with more than 700,000 members is no longer just a "gossip hub" in the eyes of outsiders. Since its establishment in May 2010, the Douban Goose group has been ups and downs for more than ten years. It has gradually developed from a "melon-eating position" specializing in entertainment topics to a "women's forum" covering various social issues.

From "revealing that a well-known celebrity established a child porn website" to "reporting on a militaristic cartoonist who insulted comfort women", the members of the Goose Group have a keen sense of news and first-class investigative capabilities; from various homophonic memes to " "Langxue", the Goose Group's language creativity and public opinion creation power are obvious to all.

In the past two years, the Goose Group has also made an important contribution to social events related to women. From improving "period poverty" to speaking out collectively for the Du Meizhu incident, the "Ese Group Sisters" have proven to the public that they are not the "village bastards" slandered by outsiders, and the E Group is not Douban's "IQ Basin."

From various homophonic memes to "Lang Xue", the Goose Group's language creativity and public opinion creation power are obvious to all. /Variety Show Poster

However, due to the ups and downs of the grievances between the Goose Group and the fan circle, the fate of the Goose Group has never been determined. After "Operation Qingming", where will this largest "women's forum" on the Internet go?

Bagua Base,

Douban’s “alternative” community

How difficult is it to become a member of the Goose Group? ——No less than getting a household registration in Beijing.

Five years ago, netizen Awang applied to join the Douban Goose group; five years later, her application status is still "under review."

There are countless Douban netizens like Awang who are waiting hard for the goose group administrator to "favor" him. Due to the strict and lengthy review mechanism of the Goose Group, a Goose Group ID can be sold for more than 800 yuan.

Because it is so difficult to "settlement" in the Goose group, some netizens joked that the Goose in every group are "homeowners." And those "outside geese" who queue up to apply to join can only waste their time in the "lottery" year after year.

For a long time, Goose Group has been at the bottom of Douban users’ “chain of contempt”. For literary and artistic young people who love books, movies, and movies, gossip is a kind of "low-level taste" that is not only worthless, but also changes a person's thinking temperament - being mean, extreme, short-sighted, making assumptions, and taking quotes out of context. On Zhihu, the Goose group is called “Douban’s IQ Basin” by netizens.

But this does not affect the popularity of the Goose Group. Probably because "gossip" is closely related to the most primitive "curious" nature of human beings. Even if you don't participate in the post discussion, you always want to take a glance and get the pleasure of voyeurism.

Douban Goose Group, formerly known as "Bagua Lai" (referred to as "Eight Groups"), was founded in May 2010. It was originally a community dedicated to discussing celebrity gossip. The first eight groups of users were separated from the "Kangxi is Coming" group. Therefore, the eight groups retained the language style of "Kangxi is Coming", with sharp tongue, sharp tongue, and a little humor and tricky.

At the beginning of its establishment, the eight groups believed in the rule: break idols and myths.

At this point, the eight groups adhere to the "skin-picking" spirit of "The Coming of Kangxi" - no star who passes through the "demon mirror" of the eight groups is not a "white-bone demon".

This is different from the Goose Group’s later criticized tendency of “fandomization”, because the logic of the fandom is to “protect the reputation of their own idols”, while the predecessor of the Goose Group aimed to “expose everything” Celebrity dirt."

The eight groups retain the language style of "The Coming of Kangxi", with venomous and pungent tongue, plus a little humor and cunning. /Variety show screenshots

For a long period of time, the eight groups have been "wholeheartedly delivering fresh talent to the entertainment industry." From the cheating of celebrities to the character of artists, the members of the eight groups are all "paparazzi", and they are always at the forefront of eating.

But unlike the paparazzi, the information of the eight groups is often not "solid" - from a few words of the star, or a look in the photo, the group members can "see the leopard" and infer a story from it. Conspiracy drama.

However, if you open your mouth to spread rumors, you will lose your legs if you refute them. The existence of Group 8 has become a thorn in the eyes and flesh of celebrities. Celebrities such as Yang Mi and Li Yifeng have sued users of Group 8 on Douban, accusing them of infringement of reputation rights. Zhang Xinyu also complained about the Eight Groups on Weibo, "Anyone typing a few words can be considered a revelation? Do you think it is safe to hide at home and type?"

However, even if the Eight Groups' revelations are unreliable , which does not prevent it from becoming a benchmark for domestic entertainment. Self-media and marketing accounts carried the revelations from the eight groups and then processed them into documents.

As the traffic era reaches its peak, the popularity of the goose group is getting higher and higher, and the trolls are becoming more and more crazy - scolding, fighting, reporting each other, and making a lot of noise. So much so that founder Abei felt helpless at Douban's tearing apart - when capital poured into Goose Group, Goose Group's tone became farther and farther away from Douban.

From the look in the photo, the group members can all "see the leopard". /Screenshot of "Dad Is Back"

"The melon field" is getting bigger and bigger, and the risks also come with it.

In 2018, the Douban Goose Group encountered a crisis for the first time. In February, eight groups were suspended for three days. In the same year, because a series of low-quality gossip and entertainment accounts were blocked, Group 8 took inspiration from "Eight Groups of People (er)" in order to avoid risks and changed its name to "Goose Group", changing the word "Gossip" from the group name. Erase.

After the name change, the "Goose Group" is not having an easy time. In June 2019, the Goose Group was frozen for a month, and non-members of the group could not find the group; in February 2020, the Goose Group was suspended for 7 sky.

In 2021, the Goose Group encountered its fourth rectification, but this time it is different - the supervision and rectification of the entertainment industry in 2021 is unprecedented.

While the Geese in the group were busy mourning, many outsiders were busy applauding - "The collapse of the Ge group is like the eighth wife losing the entrance to the village."