Shopee selection methods and skills, now more and more people do e-commerce, for e-commerce, it is very important to know some skills about Shopee selection. The following is some information I have compiled for you about the methods and skills of shopee selection. Let's take a look!
Shopee's methods and skills of selecting products 1
First, search at shopee front desk
You can observe the front page of the front desk for a period of time to see what products sell well in different sites of shopee; Or what products you want to make, go to the front desk to search for the products you want to make, and then choose the best seller to see the sales volume of the products, whether there are high sales, or to what extent most sellers can sell the products.
For example, on the shopee Taiwan Province site, if you search for sweaters on the platform, and then click the best seller, the product page will often be displayed according to the best seller on the platform.
Second, the market weekly report
Market Weekly is summarized by the platform according to the products of various sites this week. If there are no special circumstances, it will be placed in the seller group every Monday afternoon, and everyone can always pay attention to us if necessary, or get it in WeChat official account.
Market Weekly is a relatively intuitive information for people who want to know the best-selling products of this website.
Sellers who have read the weekly report will find a phenomenon. At first glance, they think that the hot-selling products of shopee sites are similar, but if they analyze them themselves, they will see the differences between the products.
And this weekly report also reflects a problem: it shows that there is a * * * commonality in the consumer demand of Southeast Asian countries. If we can find the law from it, then the same product can be transported to other sites, and maybe there will be several explosions during the period.
(The presentation form of the market weekly has been changed back and forth several times, and the platform is also looking for better product selection enlightenment for everyone.)
Third, shopee category incentive policy
We all know that shopee officially announced the key categories in 2020 in March, covering the two major markets of Malaysia and Thailand. This incentive policy has been in existence for some time now. The specific contents include that you can check my previous related articles or look it up on shopee's official website.
Shopee's category incentive policy is officially launched. As long as the products can be selected according to the official standards, the traffic entrance of the store will be larger and the exposure will be greater.
Fourth, the popularity of keywords
When we upload products, we usually add some keywords to the products. For example, the latest popular keyword hot search words can be added to the titles of products. When consumers search for related products, our products will be displayed first, which will increase the click-through rate of products.
The higher the keyword popularity, the greater the demand.
Five, limited time sale
There will be a limited-time sale at the front desk of shopee, where some goods will be displayed. The limited-time sale can see the latest activities and all kinds of hot-selling goods, which can be used as an important source of selection.
Shopee Selection Methods and Skills 2 Transforming Thinking
Shopee is not the same as domestic platforms such as Taobao and JD.COM. Taobao has business staff, and JD.COM has official data platforms such as Shangzhi. Through these data, you can clearly know which category and which word correspond to the market, but on Shopee, there is no similar data, so we can only see the situation of our store through the background. Therefore, if we want to be a Shopee, we must first forget the thinking mode of domestic e-commerce and the data analysis mode!
Without data reference, how should we do Shopee? This is explained in detail in our course, and I will give you a simple example here for your understanding.
Everyone in Tik Tok should be familiar with it. The push mechanism in Tik Tok is that you usually pay more attention to what content, and Tik Tok will give you a label, and then the content you push is also the content with this label. This is the push mechanism in Tik Tok. On Shopee, push and search account for 50% respectively, which is a very important source of traffic for our new sellers. So since we want to get push traffic, the store label is very important.
How can I put a label on my shop? For example, if you plan to make maternal and infant products, you should give your store a clear positioning and upload them according to the positioning. If you only make products for girls aged 3-6, after you have this positioning, shrimp skin will push you to the target customers, which will bring you natural flow.
Of course, it is easy for me to understand here, which simplifies the whole process, and many details will be designed in actual operation.
Master method
The method of selecting products is a core of Shopee, and we also have some reference in selecting products, that is, look at shopee's weekly report and sales data at the front desk, and analyze what products we should buy through the data.
Drainage fund
The selection methods of drainage funds are mainly weekly reference and hot sale. Shopee operation manager will provide us with a weekly market report every Tuesday, which contains the best-selling products of each site for our reference.
ordinary style
For the selection of ordinary models, we mainly refer to the category planning table, that is, combining the front desk data to make the selection.
Profit payment
What products can be used as profit? Simply speaking, your products have different attributes or selling points relative to peers. For example, selling hair dryers, while your hair dryers have only three stalls, and your hair dryers have four stalls. Compared with your peers, you have one more selling point and a competitive advantage, so you can sell them as profit.
Huge profits
The windfall money is obviously whether you have peers or not, buyers will not form competition, and you are the only one in the market.