Shanghai R&D Center of Mixue Ice City is located in Xuhui District, Shanghai. Founder Zhang Hongchao, CEO Zhang Hongfu of the group company, rotating vice president Shi Peng of the company, and director Shen Meng of Pinlian Center. As well as the heads of the group companies and departments attended the unveiling ceremony.
When visiting the Shanghai R&D Center of Mixue Ice City, Zhang Hongchao, the founder of the brand, described the various stages of the R&D process in Mixue Ice City. From the beginning of brand establishment to 20 15, Zhang Hongchao pondered the product, taste and raw material ratio with his own sales experience.
Classic products
Product research and development is mainly based on single products, and many classic product research and development are born in stores. 20 15, Zhang Hongchao realized that the development and expansion of the brand need R&D to provide greater impetus. At the R&D end, it is necessary to raise the awareness of explosive products to explosive series products. The product field is more subdivided, and Mi Xue Ice City has since entered the second stage of product research and development.
Relying on the professional R&D concept, set up an R&D team to promote the development of stores. The establishment of Shanghai R&D Center will be the third stage of product research and development in Mixue Ice City. Zhang Hongchao, who has long shouldered the heavy responsibility of brand product research and development, has high hopes for the new research and development center. It is hoped that R&D Center will bring greater impetus to the development of Mi Xue Ice City.