Douban is a Web 2.0 website. Douban mainly earns revenue through users’ clicks and purchases of related products on e-commerce websites.

Douban website/

On Douban, you can freely post comments about books, movies, and music, and you can search for other people's recommendations, all content, classification, filtering, and sorting. They are all generated and decided by users, and even the content that appears on the Douban homepage depends on your choice.

Douban’s most important source of income is its cooperation with shopping websites. Among the services provided by Douban.com, product price comparison is a very important part. Every time a user enters a large online shopping mall such as Dangdang and Joyo through a link on Douban.com, and also cooperates with Youxue Na, a mainstream media for college education and training, the two parties will share the profits according to a pre-agreed ratio.

Since March 2005, Douban has more than one million registered users. The users are mainly young college students with higher education. The founders of Douban found that the most effective help for most people in making choices actually comes from relatives, friends and colleagues. A casual recommendation or two not only conveys their true feelings, but also includes their judgment of your taste and subsequent selection. They won’t recommend parenting encyclopedias to bachelors, or bring back naked agents to moms. Unfortunately, all the relatives and friends of you and I combined, have heard and seen only a limited number of things. Moreover, the people with the most similar tastes are often strangers.

If you can know the tastes of thousands of people without making friends one by one, and can quickly find the most like-minded ones among them, the magic of word-of-mouth will be magnified a hundred times, and it will be more beneficial to each of them. will help. Douban was born with this wish. Douban does not target any specific group of people and strives to be inclusive of all tastes. No matter you are tall or short, fat or thin, Bai Xueba, Douban helps you find like-minded people through the things you like, and then find more good things through them.

As a community, Douban is not like the points and upgrade system set up by ordinary community websites to increase traffic. It "guesses" through user collections and evaluations and relies on automatic rankings to rise.

Usability, operability, and humanization are the three principles Douban adheres to