Product interception that is to make full use of human curiosity and the psychology of curiosity, the unique selling point of the product at the entrance to the store to attract customers into the store, so that the product moves up to live up. In the doorway display screen to take turns playing tripe strong elasticity of the screen; West Bay different display hand-rolled oat noodle video; McDonald's time and time again to play the seasonal new products, to attract passers-by to go in. With all these methods have only one purpose, is to let the product move, through the unique selling point of the product to attract.