For college English learners, memorizing words is an indispensable part of language learning, but it is also difficult to persist: it requires high attention and long-term perseverance. Users' demands for memorizing words are mainly two points:

Remember to prison. Replace mechanical memory by various methods, and review regularly to achieve the effect of remembering. Remember to hurry. The memory method is simple, and words can be remembered even in fragmentation time. However, college students have more free time, like to pursue fresh and interesting things, and are keen to highlight their individuality and be sociable.

Apps that can maximize the effect of memorizing words by using the above characteristics are the most effective. As one of the earliest back-word apps, "Hundred Words Chop" has its unique advantages in product function and experience design. This paper selects "Hundred Words Chop" as the main analysis product, and compares it with similar apps, focusing on "memorizing words".

I. Product overview

1. Experience the environment

Experience model:? Redmi 6 (screen size: 5.45 inches; Resolution: 1440*720 pixels; Rear camera: 12MP+5MP)

System version: Android 8. 1.0

App version: 7.0.2

Experience time: March 2020

2. Product introduction

Product name: Hundred Words Chop

Product type: English learning and education

Product slogan: English exam killer

Product logo:

Product positioning: an English learning platform that uses situational pictures and pictographic words corresponding to example sentences as clues and various exercises to help users persist in memorizing and using words.

Business model: selling English word books, English reading materials, cultural and creative products and school supplies. In addition, users of this app will be diverted to special reading training such as favorite reading, mint reading and cake English, and English e-books and English training courses will be sold under the K 12 English education app.

Second, the basic characteristics of users

Age and occupation: High school students and college students aged 15-24 are the main ones.

Identity: English learners need to insist on memorizing words (students with English as one of the compulsory courses and candidates who need to prepare for English exams); English lovers can improve their English by memorizing words.

* * * The same difficulty: I can't remember words firmly, lack interest or perseverance, and can't insist on memorizing words for a long time.

Consumption characteristics: average consumption capacity.