Type of company: Listed company (New York Stock Exchange)

Current tagline: I'm lovin' it!

Founded in: 1954

Headquartered in: Oakbrook, Illinois, USA

Important people:

Ray Kroc. Ray Kroc, Founder

Andrew J. McKenna, Non-Executive Chairman of the Board

Jim Skinner, Vice Chairman of the Board and CEO

Michael Roberts, President and COO

Key players.

Major industries: restaurants

Number of employees: 418,000

Major products: fast-food chains, desserts, children's apparel, etc.

Revenues: $150 million (2006)

Official website:

[Edited by]McDonald's Corporation) Introduction

MCD is the world's largest fast food chain. It is a chain of fast-food restaurants mainly selling burgers, which was started by McDonald brothers and Ray Kroc in the United States in the 1950s. Promoted worldwide, McDonald's restaurants are located in more than 100 countries on six continents. McDonald's has become the most valuable brand in the global restaurant industry. In many countries McDonald's represents an American way of life.

The McDonald's Happy Meal offers free toys, such as Disney movie characters, which are attractive to minors.

Because the fast food culture it represents has been criticized for its impact on public health, such as high calorie counts that lead to obesity and a lack of balanced nutrition, many people have slammed it as "junk food". Many people in France, who are proud of their food culture, dislike McDonald's and categorize it as an invasion of the American lifestyle.

[edit]Company Profile

Israel's "McDonald's" store McDonald's Corporation's best-known McDonald's brand has more than 31,000 fast-food restaurants in 121 countries and territories around the world. McDonald's restaurants around the world are adapted to local tastes. In addition, McDonald's Corporation now controls a number of other restaurant brands, such as Aroma Cafe, Boston Market, Chipotle, Donatos Pizza, and Pret a Manger.

McDonald's Corporation's 2001 revenues totaled $14.87 billion, with net income of $16.4 billion. billion dollars and a net profit of $1.64 billion.

Most McDonald's fast-food restaurants offer counter and drive-through service. Customers can drive up and order at the door, then walk around the restaurant and pick up their food at the exit.) Both services offer both indoor dining and sometimes outdoor seating.

Deluxe restaurants usually have several separate stations: a parking spot, a checkout spot, and a pickup spot, with the latter two generally being combined.

(Sources say that McDonald's Corporation plans to try to alleviate that phenomenon in early 2005 by setting up a call center in Fargo, North Dakota, which will be used to process drive-thru phone orders from Oregon and Washington, because employees in North Dakota are paid a significantly lower minimum wage than in Oregon and Washington.)

In some areas, highway arterials are lined with McDrives, which are no-counter, no-seat avenues for nighttime motorists, and are often found in densely populated downtown areas as a simplified form of a drive-thru.

Some specialized themed restaurants remain, such as the Rock 'n' Roll McDonald's 50's themed restaurants, and a few carefully selected McDonald's restaurants located in large indoor or outdoor amusement parks in suburban areas and in some cities. They are called McDonald's PlayPlace (formerly known as PlayLand) This type of restaurant first appeared in the United States in the 70s and 80s, but appeared a little later in the international arena: for example, most of Canada did not appear until the mid-90s.

The McDonald's Corporation gives a percentage of its annual turnover to charity. When founder Ray Kroc died, he used his entire fortune to set up the Ronald McDonald Charitable Foundation.

Because McDonald's regularly sells carbonated beverages provided by Coca-Cola, McDonald's actually has a strategic alliance with Coca-Cola.

[edit]Foods offered by McDonald's

Spicy Beef Foldover (new)

Grilled Chicken Foldover (new)

Hamburger

Single Cheese Burger

Double Cheese Burger

Double Cheese Burger

Dry Cheese Burger/Double Cheese Burger

General's Burger

Big Mac

Full Eights

Chicken McNuggets

Chicken Thigh Burger with BBQ Chicken

Consorzio Chicken Wings

Chicken Wings with Spicy Chicken

Fish McNuggets

Fish Fillet Burger

Beef Burger with Egg

Pork Tenderloin Burger

Spicy Chicken Thigh Burger

Pork Tenderloin Egg Muffin

Pork Tenderloin Egg Muffin

Bacon Egg Muffin

Warm Pancake

Breakfast Meal

Triangle of Jumbo (Beef Carrots/ Chicken Thighs w/Black Pepper)

Fresh Vegetable Beef Burger

Sweet and Spicy Corn Cup

Crispy Chicken Wrap

French Fries

Twisted Fries

Chicken McNuggets

Carbonated Drinks (Coke/Fenta/Sprite)

Orange Juice

Coffee, Tea, Hot Chocolate

Extra Smooth Coffee (Replaced after March 28th 2007)

Coffee, Tea, Hot Chocolate

Coffee, Coffee, Hot Chocolate

Coffee, Coffee, Hot Chocolate

Coffee)

Extra Smooth Milk Tea

Milkshake (Vanilla, Chocolate, Strawberry)

Shindy's (Chocolate, Strawberry, Pineapple, Mocha)

Crispy Cone

Wheat Swirl

Pie (Apple Pie/Corn Pie/Taro Pie/Banana Pie/Pineapple Pie/Green Bean Pie/Red Bean Pie/Field Pie/Coconut Pie)

Vegetable Salad

(Some of the above food products are regional promotional products, some are short-term promotional products)

Set types:

Value Set: Main Meal + French Fries + Drink

Happy Paradise Meal: Main Meal + Side Dishes + Drink + Free Toys

[Edit]McDonald's Management Way

Clear Business The golden rule of McDonald's is that the customer comes first, and the customer always comes first. The highest standards of service delivery are Quality, Service, Cleanliness and Value, the QSC&V principle. This is an important principle that best reflects the characteristics of McDonald's. Quality means that McDonald's has set extremely strict standards to guarantee the quality of its food. For example, beef food has to go through more than 40 quality checks; after food production exceeds a certain period of time (the time limit for hamburgers is 10 minutes, french fries is 7 minutes), it will be discarded and not for sale; it is stipulated that the meat patties must be made of 83% shoulder meat mixed with 17% of the top-selected meat, etc. The strict standards make the customers feel that they can get the most out of their food at any time. Strict standards enable customers to taste the same quality of McDonald's food at any time and in any place.Service refers to the provision of warm, attentive and speedy service in accordance with the principles of care, concern and love.Cleanliness refers to the standards of cleanliness that must be strictly adhered to by McDonald's.Value stands for value, which is a guideline that was added later on (originally there were only Q, S, C), plus V Value stands for value, which was added later (originally there were only Q, S, C), and V was added to further convey McDonald's philosophy of "providing customers with high quality that is more valuable". It can also be said that the QSC & V principles not only reflects the McDonald's business philosophy, but also because these principles have detailed and strict quantitative standards, so that it has become the behavioral norms of all McDonald's restaurant staff. This is an important element of McDonald's standardized management.

Strict inspection and supervision system

In order to make all the franchises are able to achieve consumer satisfaction service and standardization, in addition to the above concepts and norms, McDonald's Corporation has also established a strict inspection and supervision system. The McDonald's system has three kinds of inspection system: one is the regular monthly evaluation, the second is the inspection by the company headquarters, and the third is the random inspection (conducted once a year in selected outlets). The forms for unified inspection by the company headquarters mainly include food preparation checklist, counter work checklist, overall operation evaluation form and routine monthly assessment form, etc.; the information for random inspection by the company headquarters includes the accounts of the outlets, bank accounts, monthly statements, cash vaults and important files in varying degrees of detail. The once a year inspection of each branch is usually conducted by the regional supervisor, mainly checking the cash, inventory and personnel and other content. Area supervisors often as ordinary customers to examine the freshness of the food, temperature, flavor, floor, ceiling, walls, tables and chairs, such as clean and sanitary, the attitude of the counter attendant for customer service and speed, and so on.

Complete training system

McDonald's places great importance on employee training and has established a complete training system. This ensures the success of the licensee in operating a McDonald's restaurant and creating a consistent image of the McDonald's brand. McDonald's training system is a combination of on-the-job training and off-the-job training. Off-the-job training is mainly completed by Hamburger University in Chicago. Hamburger University is a training center for store managers and key staff, and four managers of the first McDonald's restaurant in China, which opened in Beijing in 1992, graduated from Hamburger University. The University of Hamburg offers two types of training programs, a Basic Operations Course (BOC), which is designed to educate participants in the methods of making products, production and quality management, marketing management, operations and data management, and profit management. The other is the Advanced Operations Course (AOC), which is mainly used for training top management, including QSC&V research, ways to improve profits, real estate, law, financial analysis and interpersonal relations, etc. The other is the Advanced Operations Course (AOC), which is mainly used for training top management. Currently, the training in Asia is completed at Hamburger University in Australia

Joint Advertising Fund System

The establishment of an advertising fund is an important marketing strategy for McDonald's. The advertising fund is used by McDonald's as a means of promoting the company's business. Since most franchisees have only one or a few stores, it is impossible to cover most of the advertising costs, and by joining together, they can raise a more generous advertising fund. In order to be able to make McDonald's in a wider range of television advertising, in 1966 McDonald's headquarters decided to establish a joint advertising fund system, and the formation of the McDonald's National Franchisee Joint Advertising Foundation, the foundation's funds from the franchisees participating in this program and McDonald's Corporation directly operated stores, and the amount of its roughly 3% -4% of the total annual turnover. McDonald's