1, convenience stores lock different consumer groups.

Friends who have done physical stores know that to open a store, we must first target the target consumers. We can't catch all the consumers, and convenience stores are based on this positioning. The positioning of convenience stores is: for young consumers who need convenience, people who want to buy things conveniently and are not very sensitive to price. For example, the price of a bottle of coke in a supermarket is 2.5 yuan, but the price in a convenience store is 3 yuan. When there is demand, the big supermarket is far away, and it must be to the nearby convenience store.

2. Consumption upgrade of convenience stores.

In the traditional roadside and residential shops, only tobacco, alcohol, non-staple food and daily necessities are provided, while in convenience stores, they are all optimized products that can meet daily needs, and even cooked food and lunch boxes are added in some places. In the morning, we will find that convenience stores will have many customers queuing to buy buns or bread. At noon, there are also many customers who buy lunch boxes. At any time, there are also many customers who buy Guandong cooking. Although things in convenience stores are indeed expensive, they can correspondingly increase the service quality and commodity quality, offsetting the disadvantages brought by the price.