In fact, a series of disputes about advertisements have become the focus of public opinion. Previously, an online celebrity tea shop was widely criticized for allegedly adding disrespectful slogans in advertisements, and a brand of makeup remover was also widely criticized for allegedly insulting women.
Because many companies are eager for quick success in marketing, and because the Internet is increasingly emphasizing the need to catch people's eyes, the superposition of the two is the edge ball for many companies and brands to advertise. In order to avoid this kind of chaos, relevant departments have also strengthened supervision. If it is confirmed that the Coconut Tree Group has violated the relevant provisions of the Advertising Law, it must be ordered to make corrections within a time limit.
Ii. administrative punishment in fact, the state has clear legal provisions on the contents of enterprise advertisements. At the same time, China's Civil Code also makes it clear that civil subjects cannot violate social public order and good customs when engaging in related activities. Advertising is not only a commercial product of an enterprise, but also a cultural product.
It is understandable that an advertisement should attract consumers, but it is not worth promoting if it is limited to grasping consumers' attention without realizing the true meaning of the advertisement, and endlessly grasping the edge and touching the gray area of the advertisement. Creativity can be unlimited, but you can't lose the bottom line. If it violates the relevant provisions of the advertising law, Coconut Tree Group will also face administrative penalties such as fines.
Third, closing down and rectifying these advertisements can bring so-called traffic or sales to this enterprise in a short time, but it will overdraw the long-term vitality of the enterprise. In the long run, it is not worth it. If any enterprise wants to become an evergreen tree, it should not only pay attention to the immediate interests, but also have down-to-earth products and services to promote the more benign and healthy development of this enterprise. Similar incidents have occurred in this group before, so if it is confirmed that Coconut Tree Group has violated relevant regulations, Coconut Tree Group may face suspension of business for rectification.