Current location - Recipe Complete Network - Health preserving recipes - What are the manifestations of creative packaging design?
What are the manifestations of creative packaging design?
The manifestations of creative packaging design are as follows: ① bionic modeling: bionic design was used in product design at first, and then it was gradually used in all kinds of designs. The main content is bionic design, which is based on the understanding of the typical external characteristics of animals, plants, microorganisms and human beings, and through artistic means such as induction, analysis, generalization and refining, the external characteristics are transformed into specific modeling language to achieve the breakthrough and innovation of product form.

(2) Cartoon modeling: Cartoon design is a special design method that mixes cartoon style, comic whimsy and propagandizes interesting life. It mixes people's life attitude of enjoying life into product modeling style.

In creative packaging, cartoon design style is mostly used in graphic and modeling design of some food packaging, which can make the characteristics of goods more distinctive, more typical and full of emotion.

③ Reasonable guidance of optical illusion packaging design Besides bionic design and cartoon design in packaging modeling, optical illusion will also be used reasonably to make the appearance packaging of products form an interesting visual effect.

Optical illusion refers to the observer's false feeling that graphics are inconsistent with objective facts under the interference of objective factors or under the control of his own psychological factors.

④ Interactive Experience Creative packaging design not only reflects in appearance, but also gradually allows consumers to participate in packaging design and form an interactive relationship with packaging, so that consumers can feel an unexpected creative experience during use.

This kind of interactive design enables Aohui Company to establish a closer relationship between products and consumers through the implementation of packaging materials and packaging means, forming an interactive relationship, breaking the past pattern of one-way transmission of information in packaging, and adding interest to single packaging design.