On March 17, 2002, Tianfu Group held the "2002 annual product promotion meeting of Laiyang pear juice" at Sheraton Xi 'an Hotel. As a prestigious beverage brand in China and the title sponsor of the 2002 Xi 'an Spring Sugar, Tobacco and Alcohol Fair, this event attracted the attention of major media from Xi 'an, Shandong and China. Fan Bingbing, a famous movie star who is the latest image spokesperson of "A Pen and Pear Juice", also personally went to the venue to promote a pen, and invited his good friend, the famous CCTV host Ju Ping, to preside over the whole promotion activity. Advertisement on tv, a brand-new "Pear Juice with a Pen", was broadcast live at the promotion meeting, which was unanimously recognized by everyone. Shandong Tianfu Group is located in Laiyang City, Shandong Province, a well-known pear town at home and abroad, and is a state-level group company. It has fixed assets of 380 million yuan and covers an area of 560,000 square meters. With the aim of "pioneering new ways and creating the best in the world", Tianfu Group Company has introduced advanced technology and management, and is in line with international standards. Now it has developed into a diversified and export-oriented enterprise integrating industry, mining and trade. "One-stroke Laiyang pear juice" produced by Shandong Tianfu Group retains the original juice and flavor of Laiyang pear, and is fresh and refreshing. According to Compendium of Materia Medica, high-quality pear juice has natural functions such as relieving cough, moistening throat and resolving phlegm. "One-stroke Laiyang pear juice" has been in short supply since it was introduced to the market, and its export volume ranks first in the same industry. "One Pen" has also rapidly developed into a well-known domestic beverage brand. In 200 1 year, "Yibi Laiyang pear juice" was rated as "green drink" by the State Environmental Protection Administration and "health food" by the State Health Bureau. In 2002, it was awarded as "National Green Food Consumer Satisfaction Unit" by the National Consumers Association.

This year, Shandong Tianfu Group devoted itself to the nationwide promotion of "One Pen" brand, introduced the concept of integrated marketing, and hired Fan Bingbing, a famous movie star, as the image spokesperson of the product.

Fan Bingbing's image is fresh and beautiful, her personality is confident and cheerful, and she is deeply loved by young people. Fan Bingbing's healthy and fresh fashion image coincides with the brand concept of "one-stroke pear juice", which has become the main reason why Shandong Tianfu Group finally decided to appoint her as the image spokesperson of "one-stroke pear juice".

Shandong Tianfu Group attaches great importance to this cooperation with Fan Bingbing, and in order to ensure the success of this advertising campaign, it has entrusted the well-known Beijing Yi Chunqiu Advertising Company with full authority. And hired a well-known director, set up an elite team, and shot new versions of advertisements in Beijing and Hainan. After careful and effective work, new commercials have been broadcast on CCTV one after another and won unanimous praise from all walks of life.

In addition, as the image spokesperson of Pen Pear Juice, Fan Bingbing will also attend the series of promotional activities of Pen Pear Juice this year.