Dot.com

1.The first open platform in China that flaunts personalization to the extreme, from the personalized template design to the customized system, Dot.com users can build a cyberspace that they are proud of here, and completely abandon the tedious and complicated form of traditional blogs.

2. The simple design philosophy allows users to simply and quickly post content in various formats such as text, images, videos, etc. The adoption of a complete content and interest navigation model makes DotNet a brand new light blogging community that is truly dedicated to the "distribution and dissemination of high quality content".

3. More unique and diversified interactive qualities - multi-person collaboration mode, users can easily contribute to multiple blogs at the same time; they can also set up multiple sub-blogs under their own main blogs with different preferences, and invite friends with the same hobbies to **** with the writing.

4. Interest-based, easy and happy participation and communication, to help you find the content you most want to see, the friends you most want to meet. Everything is based on your hobbies, so that every day is spent in the fun of discovering interests.

5. DotNet's user base has exceeded five million, and many professional blog writers are stationed on DotNet, making the content more innovative and professional. Rich blog templates, so that the content display more personalized.

Shanda Pushes Him

1. Shanda launched "Pushes Him" on May 5, 2011 for public testing. After half a year of operation and promotion, with the characteristics of the product structure in communication and interaction, a large number of active users have been gathered under the content of animation, fashion, illustration, photography and so on. And put forward to push his promotional slogan: a person's sharing, a group of people's carnival.

2. Push his mobile in June 3, 2011 released public beta, the first version of the android version, the end of 2011 iphone version on-line, January 12, 2012 ipad version is also released in the appstore.

3. Shanda launched a light blog, PuiTa.com, which integrates Shanda's resources such as Cool6 video, Maikoo, Shanda Literature, and so on. The integration of Shanda's Cool6 video, Maikou journalism, Shanda literature and other resources makes Push his network in the video release, document **** enjoy, music upload, novel resources release, etc. in the field of light blogs to enjoy a unique advantage.

SoLike

Light blogs emphasize a simple publishing process and interaction, and pay more attention to content and its display. Soyo pays deep attention to the connotation of light blogs, not only has a good user experience, but also carries out unique innovations in the publishing process and content display: First, users can create any interest "tags" by themselves under the thematic positioning of "shopping and sharing" and its derived interest mapping, such as "shopping and sharing" and "interest mapping", and "shopping and sharing" and "shopping and sharing". First, users can create any interest "tags" under the theme of "shopping sharing" and its derived interest maps, such as "street photography", "hand-painted", "cabbage price", etc., and through "tags "Secondly, the concept of "shopping and sharing" is perfectly integrated into light blogs: users can use the "Insert Online Shopping Address" function key when publishing light blogs, which allows readers to easily find shopping links while sharing exquisite content. The user can use the "Insert Shopping Address" function button when posting a light blog to share sophisticated content and at the same time let readers easily find shopping links.

SoLike is the first light blogging community based on shopping and sharing in China, which is a major innovation for light blogging.

NETEY LOFTER

NetEase launched LOFTER, which was tested on August 30, 2011, and officially opened for registration on December 1, 2011, making it the only light blogging product in China that was tested for up to three months. Although the internal testing time span was long and the promotion was small, LOFTER attracted a large number of domestic photographers, designers and other visual creators by virtue of its excellent product temperament and prudent operation strategy, thus forming an atmosphere of "original and quality" content community, even including many first-line domestic photographers and designers.

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LOFTER is a derivation of LOFT, which means a wide and open space for free creativity, and those who focus on their interests and share their creativity in this space are naturally LOFTERs.

Product Features:

Exquisite Experience:

Exquisite Experience:

LOFTER pursues the exquisite and subtle visual and interactive experience, and carefully measures the content of each piece of content, so that you can enjoy the best of both worlds, and the best of both worlds. content is meticulously measured, so that every pixel that your eyes touch contains a unique and exquisite design.

Easy to use: LOFTER strives to be simple and easy to use, hoping to make every operation simple, fast and spontaneous, so as to satisfy the fragmented and efficient recording needs of target users.

Content quality: LOFTER promotes pure contentism, discarding all trivialities and complexities that have nothing to do with the content, and hopes to create a series of excellent LOFTERS through excavation and recommendation to activate the reading interests of target users.

LOFTER's branding activities: On December 1, LOFTER's Open Registration Day, an open design activity themed on original artwork was launched, allowing each user to customize his or her own personalized landing page, and more than 10,000 pairs of homepage artwork were collected within 24 hours after the activity went live.

In 2013, NetEase launched the lofter Android client for cell phone users with the Android system, which popularized the use of LOFTER.

Dudu.com

1, a light blogging community for high-quality content publishing and dissemination; different from both microblogging and blogging, it is a brand-new online media.

2, the operation is simple and concise, allowing users to simply and quickly publish text, pictures, music and video, using a complete content and interest navigation model.

3, unique diversified elements, you can directly upload music to the light blog, you can also directly insert music links, and share music or feelings with everyone.

4. Unique diversified interactive qualities - multi-people collaboration mode.

Weirui.com

Weirui.com is a light blog concept of entertainment community, dedicated to creating a social network of interests, hobbies, careers as a link, through the unique columns "Weirui Show" and "Cool Naughty City" integration of the WEB online video broadcasting, voice topics and other social media. WEB online video broadcasting, voice topic discussion, light blog and other elements, so that every user can easily establish their own network, and can get returns from it, as long as the creation or sharing of value, you can get the corresponding harvest. VIRUI.com has crafted a perfect virtual currency circulation system, with virtual currency as the axis, linking up various functional points. The virtual currency can eventually be converted into RMB, allowing users to earn money while playing.

1. Users of BoYouBar can build a cyberspace they can be proud of, completely abandoning the tedious and complicated form of traditional blogs.

2. The simple design philosophy allows users to simply and quickly post content in various formats such as text, pictures, videos, and writing moods, etc. The adoption of a complete content and interest navigation model creates a gathering place for professionals with different interests, and allows BoYouBar to become a brand new light blogging community that is truly dedicated to the "distribution and dissemination of high-quality content. It is a new light blogging community that is truly dedicated to the "publication and dissemination of high quality content".

3. Instant Messaging - Private messaging allows you to quickly make friends and form your own social circle. Through the "Discover" and "Recommendation Wall", we can help you find the content you want to see the most, and at the same time, you can also contribute to multiple blogs of interest. Everything is based on your hobbies, so you can spend every day discovering your interests. However, most of the domestic users are with the "figure fresh" mentality, the light blog as a beautiful blog, space or microblogging to play, most users have not yet adapted to the "personalized reading map" product positioning.

It is difficult for individual users to support the operation of a sub-blog in China, and fewer people are interested in collaborating on a blog. Even for official referrals, the interactive feedback is not high. The addition of the comment function can only be said to be "better than nothing" in terms of pulling interaction. For this situation, we can only say that light blogging is too much of a luxury product design for domestic users.

Continuing too many microblogging and blogging habits

Observers have found that more than 70% of users in China continue the layout habits of blogs - single column vertical rows, the effect is bland, and there is no way to play the visual advantages of the light blogs are gorgeous and dynamic. In addition, in the composition of the content, most of the forwarding, mixed with a small number of life status, mood ravings. Such a user state, the light blog this "heavy content, weak relationship" product development and its unfavorable. So far, there is no mature and stable profit model for light blogs. David Karp, CEO of Tumblr, the originator of light blogs, said: Tumblr would rather come up with a profit method that can "enhance user experience" than to profit from advertisements. Tumblr charges for some services, such as the ability to buy themes for $9 to decorate their blogs. Karp says some theme designers make tens of thousands of dollars a month. However, these are ancillary revenues and will not be Tumblr's main source of income.

As for domestic light blog sites, analysts generally believe that light blogs are still in the money-burning stage, it is too early to talk about profitability, the reason is that the value of the platform needs to be the user base as a proof of the accumulation of the user base to rely on the process of capital to support the site to achieve the layout of the products and services, which is the characteristics of the network economy.

Foreign development trend

Tumblr, the earliest and hottest light blog in the United States, now has the U.S. National Public **** Radio (NPR), Newsweek (Newsweek), Rolling Stone (Rolling Stone) and Life Magazine (Life magazine), and other mainstream media to move in. The richness of the presentation form, effective interaction and dissemination effect fully demonstrates that the prospect of light blogging is worth looking forward to.

Light blogs like Tumblr still retain the profitability of blogging as a "paid topic," and light blogs, which are more like online media, may have a more promising future than microblogs. On May 27, 2011, Sina launched a light blog, SinaQing, on the same day as the China Microblogging Conference, and with the spread of microblogs and blogs, I believe that the first camp in China will soon appear.

In 2010, large media outlets flocked to light blogging tools (but mainly to Tumblr), and NPR (National Public **** Radio) was one of them. Andy Carvin, a senior analyst at the company, has explained, "We experimented with different platforms and then realized that Tumblr had a good number of NPR fans. We value developing relationships with the NPR fan community more than we value page views."

Carvin explained that NPR is running a "pretty experimental" campaign on Tumblr: offering curated shared content, developing relationships with followers one-on-one, and determining what kind of expression to take on Tumblr.

A large number of traditional media outlets, including Newsweek, Rolling Stone, and Life magazine, also began using Tumblr in 2011.

Additionally, many "full-featured" blogging platforms also began using Tumblr in 2010.

In addition, many "full-featured" blogging platforms added features similar to Tumblr and Posterous in 2010. For example, Wordpress, a famous blogging platform, added a feature in September 2010 that is very similar to Tumblr's "Follow".

Domestic development trends

Broadway -- Broadway was the first to start a similar service in China, and was interviewed by Tianya Haike in 2010. In comparison, it is probably a relatively more low-key team.

Dot.com, a light blogging service founded by Xu Chaojun, is attracting more attention in this area, partly because of Innovation Factory and partly because of Xu's personal background in SNS. DotNet has already launched its iPhone and Android clients, and registration has already been opened. "High-quality content community" is the goal of DotDot.com, which was founded in February 2011 and officially opened for registration on April 7, with more than one million registered users on June 3, and more than two million users as of July 8, 2011, according to Xu. Xu Zhaojun said the total number of users may reach 10 million within the year.

Dudu.com, established by the Dudu network team in September 2012 to serve young people with original literature as its foundation, is a new generation of light bloggers in the tide of the "trend setter," said an official release on October 1, 2012 The official news release said that on October 1, 2012, the public beta test to the outside world.

By the side of the net - is a young team of recent graduates to develop a light blog to grassroots, students, entrepreneurs as a foothold.

SinaQing is the most typical "rich second generation" of light blogs, with the function of directly importing the resources of Sina microblogging friends. This means that domestic Internet companies are competing for the "cake" of light blogs. For this new product, many netizens showed strong interest, have been on the microblogging "for invitation code". 2011 July 20, Sina light micro blog public beta open, all users can directly open, unregistered users to register easily become a light micro blog control. After two weeks of public testing, the light blog registered users over a million.

Shanda Push - Shanda's "Push" is based on Shanda's years of accumulation in the field of interactive entertainment media, and is an interactive bridge between Shanda's multi-industry resources and users, providing the most direct channel for the precipitation and promotion of original content. It has launched iphone and android clients.

Renren's mini-blog is a light blog created by the domestic real-name social networking site Renren.com, which was launched in July 2011 for public testing. Netizens can click on the left side of Renren's personal homepage to browse the exciting content of the mini-blog. It can be synchronized with your Renren account and posted on Renren at the same time, making it another "rich second generation" of light blogs.

Weirui.com is the first light blog entertainment community that allows users to make money. The site began public beta in February 2012, attracting a number of young men and women to join. The site already has people making good money from it. First of all, the limitations of microblogging bring market space for light blogs. Blogs have strong expression, originality and professionalism, but weak socialization; microblogs have socialization and dissemination, but not enough originality and professionalism, and there are limitations on the number of words, the number of photos and their size. Light blog between the two, absorbing the advantages of both sides. Xu Chaojun, the founder of DotNet, commented: microblog is like a newspaper, giving you a wealth of news, and light blogs are like magazines, with professional users publishing content of interest. Microblog focuses more on information dissemination, while light blog favors literature, interest and originality.

Second, the product line defense, the layout of related areas. As of May, Sina Weibo 140 million, from the point of view of user leaps and influence, ranked first among all microblogging. Dong Xu, an analyst at EWI, believes that the launch of Sina's microblogging Qing is more of a product line defense, focusing not on profitability but on layout, so as to retain and consolidate the advantages of microblogging market traffic.

Third, the integration of internal resources to open up barriers between products. Shanda launched a light blog to push his network, integrated Shanda games, Shanda literature and other resources. "In recent years, Shanda has laid out a lot of content resources, push his network as the integration platform of the various advantages of Shanda's resources, the next step will be to introduce more quality resources within the group, to open up the barriers between different products under the Shanda." Push his relevant person in charge said.

Competition: "encircle" dot.com

Unlike the startup dot.com, the later ones are all combined with the original resources, for example, PUSH.com integrates Shanda's games and literature, Sina Xing and microblogging, Renren's small station and Renren's website, and NetEase's light blogging and microblogging and mailboxes. Will this have an impact on the independent light blog product dot com?

Econometrics International analyst Dong Xu believes that compared to the dot.com startup, Renren Xiaoshan, Sina Qing, etc. with the help of the original user resources, the initial user base will be larger. "But how to be active on the platform, or the maintenance of activity, is what they have to do. It depends on whether these companies want to do it or not, and whether they can capture user demand after they want to do it."

For the big companies and the original resources interoperability, Xu Chaojun said this does not agree: "This will confuse the user, will make the previous product more complex. Dot.com is the most focused, only do interest social network, so the experience to the user is the purest." Dot.com: as long as there is interest light blog will exist

Xu Chaojun said, light blog is a new product, centered on interest, as people spend more and more time on interest, the scale will be bigger and bigger,

He believes that SNS, microblogging, light blogging, there is a market for existence. "As long as there are friends, classmates, and colleagues, the Facebook model of social networking will exist year-round; as long as there are celebrities, and people are interested in celebrities, microblogging will exist year-round; as long as everyone has interests, lives, and cares for their own hearts, light blogging, which is a social network based on interests, will exist year-round as well."

Dot.com has more than 2 million users. According to Xu Chaojun, this market is big enough that 2 million users is nothing, and only when it reaches the scale of tens of millions can we say that there is development. His goal is to reach 10 million users by the end of the year.

Push his network: Blog late Twitter is too simple light blog is a product of necessity

Push his network of relevant responsible person said, the Internet application products are increasingly towards the web2.0 form of development, the Shanda launched a light blog to push his network, it is in line with this development trend. In this micro-media era, microblog market value to be further explored, blog, microblog, light blog, rich microblog ...... light blog is the inevitable product of microblog product market segmentation. blog late, twitter is too simple, so rich microblog has the opportunity to do a "rich" and not light. "The first thing you need to do is to get your hands on a microblog, and you'll be able to do that.

Renren: light blog is more nutritious than microblog, with huge potential

Renren's vice president, Huang Jing, believes that the light blog format is a better balance between content-carrying capacity and dissemination power.

Interest-based dissemination mode is very suitable for users who are experts in niche fields, who are specialized in their own fields, and who are passionate and talented. It is a more nutritious information creator than the microblogging huddle culture, and has great potential as the quality of users improves and their needs diversify.

While Renren is a social platform based on friendships, Renren's website is centered on content of interest, so can the two fit together? According to Huang Jing, RenRen's real-name system continues, which makes it easy to expand new relationships; the reorganization of the user base based on interests will form a new interest map, which will make the flow of information between users smoother.

Renren's communication model is a layer-by-layer communication through friends, which is not suitable for the efficient communication of absolute value, because a piece of information needs seven or eight layers of communication before it reaches a certain user, which requires that it must be suitable for the tastes of these seven or eight people at the same time, resulting in a very mediocre information that really reaches the user. The interest graph will liberate the information from the circle of friends, and the information with absolute value will be spread alternately in the social graph and interest graph. The effective delivery of information will be maximized through frog-hopping. New media observer Wei Wuwang: the industry will not bring substantial impact

New media observer Wei Wuwang believes that everyone to do light blogging is not the right decision, social networking and social media are two different things, everyone should be in the social network a little more force. SNS is a relationship mapping, light blogging is an interest mapping, the two are not the same, and the network is the most typical alumni directory, but the same classmate does not necessarily have the *** same interest. The same classmates don't necessarily have the same interests.

Weiwuwang is not too optimistic about point and push him. He believes that the essence of light blogging is media, but point and push him no media resources. Sina has media resources, but microblogging and light blogging competition between each other, but also to balance the relationship between the two.

Wei Wuwang said, light blog model itself is not a problem, the key to see how the portal operation. From an industrial point of view, will not bring too much impact. "Microblogging has not yet seen how to make money, light blogging at least no important breakthrough in making money, there is no big impact on the industry."

Econometrics International analyst Dong Xu: light blog model is difficult to do big in the niche market has some value

Econometrics International analyst Dong Xu believes that the light blog market from the nature of the market to do not do much, and will not bring qualitative changes to the industry. "The market already has there are communities, forums, SNS, microblogging, and the Chinese Internet inherent Tencent QQ system. Users' social needs, whether it is a weak relationship social or strong relationship social, the existing products can basically meet the needs of users. Light blog is more of a new processing of the original market."

"Internet users have limited time, the demand will not hit so loose, spread over so many products. On the Internet not only social needs, but also video, e-commerce, games and other needs." Dong Xu said.

She believes that light blogs, such as interest-based mapping, have some value in the niche market, but will not achieve the scale of the general SNS, microblogging market. The user needs it can meet, whether it can support the overall operation, whether it can support future profitability, are still relatively big challenges. Invincible old superman: microblogging is really a good place to store links, put QQ signature bar, too damn stupid. Use IM to send yourself, change a machine will not be able to see. I don't know if there is such a site on the Internet, anyway, this strange demand I see from the side of so many people very much need. If the future application to the future of microblogging (this concept is more and more mentioned by many people), is the legendary micro-innovation.