Since the beginning of this year, in the terminal, outdoor, media, network, and some film patch advertisements, we have seen the propaganda kung fu of Baicao No.1, and it is whitewashed and "melatonin" style (without any meaning of belittling), and the patch advertisements have been repeated three times in a row. I have to admit that the company Tiandi No.1 has strong execution. But I still have some worries. Without the guidance of brand strategy, even the best implementation and perfect implementation will be a disaster. Baicao No.1 may think that Jiaduobao (Wang Lao Ji) is drunk by consumers as a drink. As for whether it gets angry or not, consumers will buy it to quench their thirst, but I think there are ingredients to quench their thirst and satisfy their cravings, but consumers must have bought it based on physical or psychological needs, or implied that there is at least an invisible demand for "preventing getting angry". Therefore, both Jia Duobao and Wang Laoji have always been afraid to give up this core in communication. As for raising it to the spiritual and cultural level, Jiaduobao has been creating joyful and auspicious artistic conception and scenes, but it can't be separated from the core product level, which is also the foundation. To stand on the opposite side of a leading brand is to find out the weaknesses and shortcomings of the leading brand, and then focus on one point to attack, so that you and the leading brand can stand on the same starting line and form a kind of consumer cognition like "besides him and me". For example, the non-coke positioning for Coke and 7-up, the vegetable beverage for milk and the positioning for non-milk are all points that impress consumers and cut a market from a big market. The terminal war has begun, but Baicao No.1 needs a big innovation at the brand level! !