After the collection of creative works, the outstanding works in the primary election are now announced:
Scheme No.1
Name: halogen bag duck
Creative explanation: From the literal structure of the word "braised duck", there are two understandings: "braised duck" or "braised duck". I don't know what kind of publicity strategy you need to adopt, and I want to highlight the advantages of your products. If the marinade in your company's secret recipe for marinated duck is unique, the word "marinated duck" can better highlight such a selling point. When people read the word "marinated duck", they will soon think that "marinated duck" in "marinated duck" may contain "mystery", and when customers taste your company's products, the unique flavor,
And if your company has a good advantage in the duck source of braised duck, just like the brand "Zhou Hu Duck", it gives people the impression that his duck source is the variety of Hu Duck, so it is also a good choice to use "bag duck" as publicity.
In summary, there are two possibilities, so the name "halogen bag duck" is recommended.
Advertising language: a halogen bag duck, a halogen taste.
Creative description:
The slogan should be within 10, with a simple and symmetrical structure, which is easy to make people feel catchy and impressive. Moreover, this slogan is more like a "feeling after tasting", like the customers who have tasted the "braised duck", and the real and practical feelings from the heart after tasting it.
Option 2
Name: Tianweimei braised duck shop
Advertising language: Eat delicious braised duck to add some delicacies to life. Or just one sentence: add some delicious food to life!
Communication value: the name is concise and easy to remember, and it makes people feel like eating after listening to it, rendering the umami taste of braised duck. The word "Tian" is the highlight of the whole name, which plays a finishing touch and makes people feel that they have really changed their life taste. I heard you say that you want to open a chain store. Since you want to make your career bigger, you should have a feeling that you are easy to understand and enjoy life, not only in food, but also in life, which will change people's mood.
For the design of advertising words, I have seen many famous fast food advertisements, such as McDonald's, KFC, etc. Their advertisements are classic, creative and well-expressed. I use McDonald's advertising words for reference. "With McDonald's, life is good." I feel good about my advertising slogan, "Eat delicious braised duck and add some delicious food to life." Simple, atmospheric and expressive.
Generally speaking, the name is very kind and close to life. As a catering industry, it is easier to be accepted and publicized.
Option 3
Name: Duck Food Generation
Creative explanation: the representative and spokesman of duck food means that the duck products in chain stores are delicious and well-known brands; Eat duck, our older generation. Metaphor is rich in nutrition and rich in life.
Advertising language: the era of Ya, Ya is the master!
Scheme 4
Name: Ya Xi Ya
Creative explanation: Xixi means Missy (the dialect of "eating"), and it also means happiness. "Duck and duck" means eating ducks happily.
Advertising language: Where do you want to eat duck? Duck x, duck west!
Option 5
Name: Lu Huixiang
Creative description: braised pork is fragrant and memorable.
Advertising language: the choice of turning back again and again!