I have seen a large number of villages with a certain agricultural industrial base, and the development problems they face are basically the same, with common problems. They are all problems such as the low level of agricultural tourism, poor sales channels, lack of truly influential brands, and basically entertaining themselves by engaging in tourism festivals. Farmers have a high yield but not a bumper harvest, and the interest linkage mechanism is not strong, unclear and untrue.
The government, ordinary people and local enterprises are willing to develop, but they suffer from limited resources, capital and intelligence, and they are unable to do so. The actual progress has not achieved much. Repeating the story every year is a top priority for leaders. Every leader attaches great importance to it and actively investigates it, but it is still the same every year, and the same song is constantly sung. What's the problem? It's not that the leaders don't work hard, it's not that the people don't want to develop. I think there are problems in the development direction, orientation and practical methods, insufficient research, limited thinking, insufficient cognition, inadequate resource integration, and wrong or no actual landing measures.
Rural revitalization, industrial prosperity, focusing on practical operation. In rural areas, especially those with certain endowments, many projects lack not statements, but practical practices. A lot of arguments are useless. Easier said than done. Many rural projects sent me the preliminary research report, the existing problems mentioned in the planning scheme, the current situation of shortcomings, ideas and suggestions, etc., and then what? And then there was no more. This is where we need to solve the problem and break through the mutation.
To this end, in terms of practice, I propose the following specific action plans for everyone to share and study and make decisions:
1, villages and towns, in the new round of global upgrading and development orientation and direction should be: the global integration of primary, secondary and tertiary industries under the background of rural revitalization. It not only conforms to the national strategy of rural revitalization, but also facilitates the declaration of national special funds, the maximum utilization and upgrading protection of rural resources, and balances the interests of all parties.
2. It is necessary to plan and compile a high-level and high-quality overall plan for the integration and development of primary, secondary and tertiary industries in the whole region, and package a series of specific agricultural-tourism compound industrialization projects. The planning case is mainly based on industrial planning and industrialization project packaging, supplemented by physical space planning. Plan and work out a planning scheme with industrialization project introduction and local development as the leading factor. Open your eyes to the outline. Establish the "Basic Law" for the integrated development of primary, secondary and tertiary industries in the township where the project is located, and establish the bottom plate for the integrated development of production villages and production towns. List of integrated projects of large, medium and small businesses.
3. After the industrial planning comes out, make use of the advantages and relationships of the project, and actively apply to the relevant national ministries and commissions such as the National Development and Reform Commission for the project of "Demonstration Park for the Integration of the First, Second and Third Industries" to obtain special support funds from the National Development and Reform Commission. Apply to the Ministry of Ecology and Environment and the National Development and Reform Commission for the "Eco-environment-oriented Development Model Pilot Project" (EOD), and obtain special support funds from the three ministries and commissions.
4. Package 2-3 large-scale complex industrialization projects of agriculture and tourism, declare the projects to the Ministry of Agriculture and Rural Affairs, and obtain special support funds. Including but not limited to the declaration of projects such as rural complex, modern agricultural park and comprehensive transformation and upgrading of small towns, the more the better, the parallel declaration.
5. A "Strong Village Company" was established by the street township as a first-class main company in global operation, which was fully responsible for daily operation. Including farmland digital circulation, digital management, company+farmers, company+cooperatives,+farms and so on. Including brand packaging of agricultural and sideline products, cooperation in internet platform sales, etc., to ensure that intellectual property rights and operating income are enjoyed by the streets and villagers to the maximum extent. It is also convenient for the project to be declared and approved by the relevant national ministries and commissions. The interests of the people are protected to the greatest extent. Please refer to the practice of Zhejiang Province for the model of Qiangcun Company, which has mature experience and benchmarking cases. You can investigate and inquire online.
After the establishment of Qiangcun Company, experts, rural sages, etc. were hired as its senior consultants to specifically guide its operation, outreach resources and open up the situation. Make Qiangcun Company a positive profit-making company, as the main body of income generation and self-hematopoietic, and become the main body of farmers' interests and the industrial router of secondary interest distribution, instead of becoming a new burden for government streets and towns that need to constantly add money. If a similar strong village company has been established in the street, it will be reformed to improve its operating level and equivalent.
6. According to the specific agricultural-tourism compound industrialization project planned and packaged by the township's "One Two Three Integration" development, we will actively attract investment for docking and importing projects by taking advantage of resources. At present, the priority projects that can be docked and imported are: ecological environment-oriented ecological industrialization project, agricultural-tourism compound project with integrated construction and transportation of the demonstration park of "One Two Three Integration" development, cooperation with the Internet platform to build agricultural-tourism village, digital agriculture, Internet order agricultural base, circular economy agricultural industrial park, etc.
When importing these projects, we must plan the physical layout in advance and reflect it, otherwise they will not be able to import them. Many local governments' planning is hollow and useless, that is, their planning is not project-oriented planning. The local government and the main unit of the project are not on the same channel, so it is impossible to talk and dock.
7. The operation mechanism of Qiangcun Company should be innovative and open, and Qiangcun Company+external team should be adopted to plan and package a series of rural flavor products brands, so as to realize the branding and internetization of local agricultural products and go out of the village to enter the city. Agricultural and sideline products, non-legacy food, hand-made works of art, etc. entered Beijing and Shanghai.
For specific cases, please refer to my packaging case of Changshu Dongbang golden corn. At present, Changshu Dongbang golden corn has become a well-known local brand, which has driven farmers to plant a large number of crops, increased their income and become a local high-energy industry, and promoted the development of corn planting, tourism and corresponding creative industries.
8, on this basis, according to the territorial conditions, timely re-development to create non-legacy industrialization projects. Extend the industrial chain of characteristic agricultural products and intangible food, and give play to its comprehensive rural effects and benefits.
9. Relying on the opportunity of rural integration development, considering that the surrounding towns and villages are used by us, it will become the portal of agricultural innovation and sales of agricultural and sideline products on the Internet in the county, and the industrial agglomeration and trading center. Stimulating street taxes, innovative resources and talents such as agricultural innovation, tourism innovation, cultural innovation and nurturing innovation gather and incubate in small towns and villages.
If these specific practices and actions are carried out, the countryside will be a demonstration area of "one-two-three integration development" with "special agricultural products+"as the carrier, and it will be a compound base for agriculture and tourism. Tourism is a natural derivative. It is unrealistic to travel hard. In many places, the level of agricultural tourism is not strong, and it is hard to do it. The money is not spent less, and the effect is not good. Every year, a large amount of operating costs are subsidized. The reason is that the mechanism of industrial formation is not understood. Do not understand the operation mechanism of industrial chain.
Another reminder: cultural tourism activities such as peach blossom, pear blossom and fruit picking cannot support all-season tourism in rural areas. These tourism formats are too short, fireworks-like, 365 days a year, 300 days of silence and no content, which is the key place to strengthen the format. Therefore, my point of view is that flower sea viewing, picking and traveling, etc., are eight Fluttershy, and cannot be the main course for entertaining guests. Fluttershy has the most, so it can't sell the price. Unsustainable, unable to support all-season, all-time, all-age tourism and rural creative life.