Many clothing store owners complained that the store has no business, but customers do not come to the store around and how can there be a transaction? In fact, in addition to this problem due to this year's epidemic and other environmental reasons, some of the problems are also their own stores do not do a good enough to lead to the internal.
After all, there are still some clothing store business is still very good, the store's customers continue to flow. Then want to improve the rate of clothing store customers into the store how do we do it? Clothing store how to attract customers into the store to consume it? Today, I will talk about a few stores to attract traffic skills.
One, is the store display
Want to improve the rate of customers into the store, the first point is the store display to attract people. Now the streets and alleys as well as major shopping malls in the clothing store is the largest proportion, want to make their own stores stand out in the many stores, you have to let the customer at the door on the desire to enter the store, which requires our store manager to do a good job in the clothing store's display layout.
The store display arrangement is neat and beautiful, bright lights, which is the most important, but also pay attention to the main models in a conspicuous place, so that customers passing through the store at a glance can see, so as to attract customers into the store desire.
Two, the store atmosphere
In addition to the display layout, the store atmosphere is also very important. Through the hot atmosphere to create, special materials, strong colors, unique products and other methods to attract customer curiosity, guide customers to produce associations, and ultimately allow customers to enter the store to understand you.
You can use the ground stickers, hanging flags, easy to pull the treasure and X display racks, posters, stackers, arches, light boxes or LED screens, special time banners, door lights, windows and other spotlights have been stores music and so on to create the atmosphere.
Three, shopping guide intercept
Arrange one or two clothing shopping guide in the door position to intercept the customer, through some of the interception of words to attract customers, that is, after meeting the customer to say something, of course, we can not give customers to create a sense of discomfort, hard to pull the customer into the store so that it is not good, it will give the customer an unpleasant impression, affecting the later re-sale. The later re-sale.
Guide in the absence of customers can not sleep or play with the phone or talk about the world, to develop a certain system of rewards and penalties to hook up the guide to intercept the customer's motivation.
Four, the use of herd mentality, try on in the store to take pictures
We all know that the Chinese people have a herd mentality. In fact, our clothing stores in the business can also use this psychological to attract customers, such as arranging for some people to try on in the store to take pictures, which will allow pedestrians outside the store that the store business is very good, thus generating a herd mentality, increasing the desire of customers to enter the store.
Fifth, more friends
Now many clothing store buyers will add customers' WeChat, so buyers should take advantage of this resource, more friends, the store's new and explosive models and matching skills and other information sent in the circle of friends, so that customers know through the circle of friends, thus attracting interested customers to spend money in the store.
Six, the old customer contact and invitation
The old customer invitation, for some of the friends or have left a phone number of customers, the store has a new product on the new or the store to engage in activities, etc. can be notified through the text messaging approach to them. Of course, we also need to do a good job of emotional contact, encounter festivals or customer birthday initiative to send information, so that customers know that we are concerned about her, so that customers have a good feeling to think of your store, but also to promote the probability of customers into the store and the purchase rate.
The above is a small share of a few store diversion techniques, for clothing bulk stores are more applicable. Mall store is more or to do a good job of store decoration and display, some of the tonal store, you can try to put some soothing music, store spraying some fragrant perfume, these are helpful to the store diversion. Welcome to everyone who does not understand the place in the comment section below to leave a message.