MMS is the abbreviation of Membership Management System, and its Chinese translation is membership management system. Mainly by improving member loyalty, retaining new customers and maintaining repeat customers.
Common membership management system.
1, stand-alone version 2, membership management system with LAN data sharing 3, Web-based membership management system (WEB MMS).
System composition
Take repeat customers as an example: membership management system is a set of membership management system based on POS terminal and network communication. The system mainly consists of the following parts: POS terminal, server, WEB management platform, membership card, network communication and enterprise role. The structure is shown in the following figure: 1.POS terminal POS terminal is placed in various consumer stores to realize the functions of product sales, member stored value points, membership card management, electronic coupons, network attendance, small ticket printing and so on. POS hardware parameters: this POS machine has passed the standard POS machine certified by China unionpay, and can be equipped with wireless GPRS network, TCP/IP network, WIFI network and barcode scanner. It also supports thermal receipt printing, charging and moving at any time, and all transaction messages follow the international ISO8583 message standard. 2. The data and membership information of all terminal transactions of the server are stored in the server side, which is the important core of the system. As for the Internet core bandwidth center, it is based on Linux/Unix operating system, with bank financial security protection, and is equipped with multi-machine hot standby, fire prevention, intrusion detection and other security arrangements. Based on the needs of different enterprises, the servers of repeat customers in membership management system can be purchased and rented in two modes as follows: (1) purchase mode: the enterprise purchases the system by purchasing software as a whole and is responsible for the maintenance of the server procurement database and server hosting, etc. Repeat customers are responsible for installing the membership card system on the server designated by the enterprise, and the daily maintenance of membership management system is entirely the responsibility of the enterprise, and repeat customers are responsible for the technical support and maintenance of the membership card software system. (2) Lease mode: The merchants provide services by using a unified server and network system for repeat customers. The daily operation of membership management system is the responsibility of the enterprise, and repeat customers are responsible for the support and maintenance of the whole membership card system. 3.WEB Management Backstage Enterprise administrators can log on to the server by WEB at any time and place through the Internet, enter the WEB management background, and look at various graphical statistical reports such as employee attendance status, member consumption records, member stored value balance, employee performance status, member consumption frequency, etc. in real time. 4. According to the types of industries and the different needs of enterprises, the membership card can improve the binding between members and enterprises to the greatest extent. The repeat customer system specially introduces different types of membership cards for enterprises, namely, repeat customer membership cards, counting cards, stored value cards and loyalty cards, and each membership card has its own characteristics, professional value and different channels of use. Repeated customers support a variety of card media, such as IC card, magnetic stripe card, barcode card, non-contact induction card and radio frequency card. According to the needs of enterprise planning, the membership card can print enterprise special logo and its design pattern. 5. membership management system, a repeat customer of network communication, communicates with the server through encryption keys, and the communication lines can be conducted by wireless GRRS, telephone network and Internet (TCP/IP). All communication messages comply with ISO8583 message standard specification, all communications are connected to the server with encryption keys, and some domains are encrypted, so as to avoid being intercepted and cracked by a third party to some extent. 6. Corporate Role membership management system is a complex system with multi-level structure and multi-roles. It can realize the management of chain stores, the attendance management of employees in each store, the statistics and data mining of member consumption, etc.
System function
1) Stored value function allows customers to spend by card, which enables enterprises to lock customers in advance and establish a long-term and stable consumer market, and is more conducive to our capital precipitation. Moreover, according to the different nature of each store, the corresponding stored value switch authority, recharge and consumption ceiling can be set. 2) Integral function: to cultivate a large number of brand loyalists, the administrator can set different integral proportions in the background of the system according to different membership levels, and at the same time, the integral proportions on holidays can be adjusted to be slightly larger than those in off-season, and at the same time, some products can be set to double the points for consumer members. 3) Electronic coupon: Its principle is to send the promotion amount and verification code to the member's mobile phone in the form of SMS, MMS or QR code. When members spend money, they only need to swipe their cards and enter the corresponding verification code, and the promotion amount will be automatically exchanged in the background system. Operators can make corresponding gifts according to the coupon rules formulated by enterprises in advance. 4) E-mail marketing: a safe, fast, flexible and free promotion method. According to the different levels of members, consumption frequency and consumption intention, the promotion information is sent to members' mailboxes safely and quickly through screening. 5) SMS group sending: strengthen interactive communication and improve the quality of products and services. You can send the recent activities and preferential information in the store to members' mobile phones in the first time by mass mailing. And the system can automatically carry out birthday greetings, holiday greetings, consumption reminders, member upgrade tips and so on. 6) Staff attendance: membership management system, a repeat customer, provides staff attendance function. Members can check in by swiping their cards or fingerprints on the POS machine, and the administrator can see the arrival of all employees in the store, which is convenient for the unified management of chain stores. 7) Financial settlement: improve the ability of new product development and service. Before coming off work, store operators can conduct reconciliation and settlement operations, and print the sales details of the day on the POS machine end as the performance certificate of the day after the account is finished. The system can present it in the form of tables, Excel and column charts. 8) Staff performance inquiry: transparent management to improve the enthusiasm of employees. Administrators can check the sales and sales performance of each store or employee at any time in the background. 9) Call Center: When a member calls, he can play customized health information or company profile, and at the same time, the computer automatically pops up the screen to display the basic information of the member, and can also perform self-service voice balance inquiry, recording, adding notes and other functions. 10) Website interface: Website interface is the product of the information age, which enables two different systems (enterprise website and repeat customer membership management system) to be used together, and allows cardholders to log on to the official website of the enterprise through the card number and card password for balance inquiry, transaction history inquiry, personal information management and even online shopping.
[Edit this paragraph] Multimedia SMS service
MMS stands for Multimedia Messaging Service, which is translated into multimedia short message service in Chinese. China Mobile Company named it "MMS", which can be used to transmit multimedia information such as text, pictures, animation, audio and video. MMS is the abbreviation of Multimedia Message Service, and its Chinese name is multimedia message service. The industrial standard of MMS is formulated by two organizations, WAP Forum and 3GPP (3G Partnership Project). Therefore, MMS is designed to run on the upper layer of WAP protocol, which is not limited to transmission format, and supports both circuit-switched data format and general packet radio service format. Its working principle is to use the high-speed transmission technology edge (enhanced data rates for GSM e-transmission), which is a new technology to improve the data rate, and it is the step of the transition from GSM to the third generation mobile communication system IMT-2000. It is also called "GSM 384", because this technology can increase the data rate from the current 9.6kbit/s to 384kbit/s, which can support many high-speed data services such as voice, Internet browsing, e-mail, conference TV, etc. With the support of GPRS, WAP (Wireless Application Protocol) is used as the carrier to transmit videos, pictures, sounds and words. The size of MMS is usually 50KB, which is determined by both operators and mobile terminals. At present, most mobile phones in China only support MMS messages smaller than 50KB. Knowledge:
Multimedia message service
(MMS－Multimedia Messaging Service) is a new message service developed on the basis of short message service. MMS is a global information transmission standard formulated by 3GPP, the 3rd generation mobile communication standardization organization. It is a brand-new data service, and users can send and receive more personalized multimedia messages like short messages. It combines different media, such as text, pictures, photos, audio and video, into a multimedia message to send. The information capacity of MMS has also greatly increased, reaching about 100kB. It is also very convenient for users to send MMS on the terminal. Like SMS, MMS adopts the technology of "store and forward", and the information created by users can be automatically and quickly transmitted between mobile phones. The transmission of information is still located according to the receiver's mobile phone number; When the receiver is turned off or temporarily out of service area, the information will be stored in the Multimedia Message Center (MMSC) until it can be delivered correctly. The multimedia message service does not depend on the basic network, and it can be implemented in the 2nd, 2nd, 5th and 3rd generation wireless networks, and MMS services can be supported by GSM, GPRS and WCDMA networks. Considering the network bandwidth and data transmission speed, MMS service will take off in the current GPRS network and mature in the future 3G network. After synthesizing the multimedia message, the mobile phone terminal can send the multimedia message to all legal users in the network, and the multimedia message center MMSC stores and processes the multimedia message, and is responsible for transferring the multimedia message between different MMSCs. At the same time, the receiving user can receive multimedia messages from MMSC. Multimedia messaging service requires a WAP gateway, a data transmission network such as circuit-switched network, GPRS or WCDMA network, and a short message center. At present, MMS service is carried by WAP, and short messages are used as reminders, which are automatically extracted from the multimedia message center MMSC by MMS mobile phones. In the eyes of users, multimedia messages, like short messages, are actively sent from the multimedia message center.
mms microsoft media server protocol
(Microsoft Media Server protocol) is a streaming media transmission protocol, which is used to access and receive. asf files in Windows Media Server in parallel. The MMS protocol is used to access unicast content on the Windows Media publishing point. MMS is the default method to connect to Windows Media unicast service. If viewers type a URL in Windows Media Player to connect to the content instead of accessing the content through a hyperlink, they must refer to the stream using MMS protocol. The default port of MMS is 1755. Now, in addition to Windows Media, popular players such as KMPLAYER also support this protocol. Some players already have many media information addresses, so users can watch TV, movies, etc. through the network conveniently, which is of course free.
LAN Protocol Proposed by General Motors
MMS has two names: ISO calls it Maunfabrication Message Specification or ISO9506, while EIA calls it Maunfabrication Messaging Service or RS-5 1 1. The core of MMS protocol is VMD. MMS mainly has eight application functions: context management, processing program transmission management, processing program operation control, variable access, operator communication, VMD support, time management and log management. MMS is an asymmetric master-slave communication protocol, which uses the concepts of initiator and responder. MMS adopts the communication mode of connection confirmation, and two MMS users must establish contact between them before they can exchange information in MMS environment.
MMS—Maintenance & Monitoring System
A Signal Microcomputer Monitoring System
Manufacturing message specification
Manufacturing message specification for industrial communication
MMS- Mobile Road Measurement System
(Mobile Mapping System), independently developed by Wuhan Lide Space Information Technology Co., Ltd., is the only vehicle-borne mobile road measurement product in China and even the whole of Asia with the world advanced level. Products have been widely used in surveying and mapping, transportation, railways, public security, urban management and many other fields, and participated in the information construction of national key projects such as "Qinghai-Tibet Railway", "2008 Beijing Olympic Games" and "Digital City".
MMS—-Ministry of National Security of China
Excerpted from Baidu Encyclopedia /view/52043.html? wtp=tt