/kloc-In the 1930s, Yan Bolin and Yan Zhongli from Ningbo founded Haolai Medicine (the predecessor of Haolai Chemical) during the British Concession in Shanghai, and based on the formula of White toothpaste from China Chemical Industry Society, they launched a new type of toothpaste, and the domestic toothpaste brand "Black" officially entered the historical stage.

Toothpaste is named "black" because African blacks have exceptionally white teeth because of their darker skin color. Later, it was advertised that the formula of black toothpaste contained a dentifrice from an African tree, which was widely publicized. Black toothpaste, with its "mysterious" unique double mint formula and cool taste, quickly swept the whole Shanghai beach and became the first choice of Shanghai residents. /kloc-During the 1940s, black brands moved to Hongkong, Taiwan Province Province and other regions, and their sales network also expanded rapidly to Southeast Asia.

Extended data:

It once defeated Colgate, the world toothpaste overlord, in the Southeast Asian market, and its share of 20%~40% in the Southeast Asian market was not surpassed by the latter. It is reported that due to the restrictions on the export of black toothpaste due to alleged "racial discrimination", blacks upgraded their English brand names and trademark avatars, and since then, blacks have paid more attention to the road of internationalization.

During the period of 1995, the black brand, which is well-known in Southeast Asia and Hong Kong and Taiwan, chose to return to Chinese mainland to build a global production base in Zhongshan, Guangdong. However, contrary to the fact that black toothpaste belongs to China brand, China toothpaste, founded in 1954, was invested and leased by Unilever Technology in the UK/Netherlands on 1994. At present, China toothpaste brand is owned by Unilever.

References:

Baidu encyclopedia-black toothpaste