In the early morning of April 10/03, the official document of Lu issued: the closing report of Xiaomi 10 anniversary rice noodle festival was released! This time, * * * has 98.06 million rice noodles to participate in the carnival, and the total omni-channel payment is 2.89 billion, an increase of 49.7% over last year; The sales volume of Xiaomi AIoT smart products exceeded 1.826 million units, an increase of 1.60% compared with last year! Xiaomi 10 series, K30Pro, Xiaomi TV and other new products continue to sell well!
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Festival pioneering work
20 12 On April 6th, Xiaomi held the first rice noodle festival in 798D-park. Lei Jun, founder and CEO of Xiaomi, wrote on the greeting card for rice noodles: "The philosophy of Xiaomi is the philosophy of rice noodles." At the rice noodle festival, Lei Jun also announced several major feedback activities: the sixth round of public purchase100000 units; 40% off all accessories, making a profit of 30 million; Telecom has launched a telecom contract machine, which brings a very favorable package.
With the support of these fanatical fans, Xiaomi set a record of selling 65,438+10,000 mobile phones in more than 6 minutes [654.38+0].
Ai Faner, a technology blog, wrote: Xiaomi released the telecom version of the contract machine in this activity that combined the press conference with the fan gathering. Of course, there is also a warm interaction with fans at the scene. From the scene, Xiaomi invented another way to stimulate adrenaline-rice noodle festival.
Baidu encyclopedia-rice noodle festival
The total payment of Fenghuang. com-Xiaomi 10 anniversary rice noodle festival reached 2.89 billion yuan.