These time-honored brands are actually still there, but they have been suppressed by other brands. These time-honored brands don't know how to innovate, and while taking advantage of the brand effects of their time-honored brands, they fail to produce any satisfactory results for customers. So this resulted in being suppressed by other brands.
When most of us purchase a certain product, we usually choose products that have quality assurance and have some brand benefits. This is true whether it is food or clothing. But nowadays, with the innovation of technology and the improvement of people's living standards, people have more and more brands and methods to choose from. The previous time-honored brands are no longer surprising to many people.
The sales of Chengdu moon cake brands have increased in January, which makes many people feel very strange. So those time-honored brands may not have such high benefits yet. How can a new brand that has just been named have such good benefits? ?
In fact, for some time-honored brands, they started as small traders and hawkers before they became the time-honored brands they are today. In the past, they relied on sincerity and integrity. But like many time-honored brands in the past, after their brand benefits increased, they neglected their own development. To use their original brand to start deceiving consumers. Lost original integrity. And when some new small brands appear, they have higher quality and better cost performance than those old brands. Then naturally these time-honored brands will be suppressed.
In fact, those original time-honored brands have not disappeared. It's just that they may have declined in terms of cost performance and quality. So for some people who simply want a brand instead of pursuing quality, it is difficult for most people to choose them again.
If the previous time-honored brands did not innovate and face the changes in society with their original status, it would be difficult for them to achieve their previous competitiveness.