One is the monotonous structure of the hotpot store;
The second is the turbid and humid air inside the store;
The third is the small spacing of the tables inside the store;
The fourth is the depressing environmental space;
The fifth is the lack of ingenuity in characteristic decorations;
The sixth should achieve the the effect of relaxation in urban life.
Based on the above points this group of members to make this set of design programs.
"Zhengzhou Huang Ji Huang hot pot restaurant" for the hot pot restaurant, the biggest feature of hot pot is? -Boiling. People who eat hot pot also because they love this boiling warm scene and choose hot pot. The "circle" shape fits the idea of boiling very well, through the combination of circular collocation can be the most expressive of the meaning of rising boiling. At the same time, the infinite and broad inclusiveness of the "circle" is very much like the slow and free attitude of Chongqing people. It is only fitting that "round" be considered the totem of "Zhengzhou Huangjihuang Hot Pot Restaurant".
I. Design positioning
1. crowd positioning
As a hot pot restaurant, due to the hot pot itself has adult maneuverability, children, young people themselves to come less. So that the consumer crowd to the age class 25 to 50 years old between the young and middle-aged consumers.
2. Style positioning
Since the working class in the city, the fast pace of work, high pressure, high tension: so it is important to create a relaxed, comfortable environment, the second taking into account the expansion of the consumer group, we also added fashion and personality.
3. Design Theme
This project adopts the design method of combining East and West: considering the eight traditional Chinese elements through the application of lighting, color and materials to make their natural intermingling, emphasizing that customers enter the space to achieve a relaxing, comfortable, elegant and natural experience effect. And the figurative approach will be certain elements of nature (trees / flowers / water / sky, etc.), into which the formation of the modern city of the forest feeling!
Two, research to collect information
As a hot pot restaurant, its basic characteristics and other catering enterprises have **** common place, that is, production, sales, service, consumption as one. Designers who want to do a good job on the interior design of hot pot store, must do a good job of market research, so that you can understand what type of hot pot people need, to master the hot pot flavor, characteristics, mode, location, crowd and other information, in a specific market area, designed to cater to the taste of the public with the characteristics of the hot pot store, in order to obtain a stable and reliable design results. Therefore, do a good job of preliminary market research is a necessary prerequisite before the hot pot store design.
(A), on the hot pot store interior design factors:
1. Hot pot store exists in the city's economic situation:
Zhengzhou as a rising modern city in central China, the level of its economic development is more superior, and therefore the design for the economic situation and the level of modernization and the level of economic conditions close to the high level of economic conditions.
2, "Huang Ji Huang hot pot store" historical and cultural connotations
"Huang Ji Huang hot pot store" the advantages of the product is that the choice of raw materials and raw materials between the casserole are scientifically examined, calculated to fully achieve nutritional balance, The perfect effect of fresh fragrance and tenderness, and is equipped with sauce, seafood juice, tomato juice, spicy juice four series, dozens of flavors. Nutritionally balanced, environmentally friendly and hygienic, the national unified delivery price adjustment.
Size three-juice casserole originated from the Qing Dynasty imperial food famous spicy juice fish. Tongzhi years, the Imperial Household Chief Huang Yujiu with the drive south tour, the Tongzhi Emperor tasted all over the good food, especially like spicy juice fish, praise its "fresh and tender, long aftertaste". Huang Yujiu then from the folk to ask for the secret recipe, back to the palace according to this secret soup, choose the best live fish stewed in a casserole, the flavor of the aromatic, lingering aftertaste, the emperor became a banquet of officials of a famous dish.
Traditional historical and cultural factors on the impact of hot pot, which contains the history of hot pot, extensive, cultural, uniqueness and so on.
3, the influence of the surrounding environment on the hot pot, including the policy environment, such as the opening of the place of law and order, the efficiency of the functional departments, etc.; infrastructure, such as road traffic, parking location, water, electricity and gas supply, communication networks, procurement routes, the consumer population, finance, health, labor and other supporting facilities closely related to the operation.
(2), for the service object of the investigation and analysis:
1. Consumers of the occupational characteristics: the general students, migrant workers, ordinary working class, and senior white-collar class, public servants, their consumption habits and consumption grade is different; therefore, the design style should be diversified.
2. Consumer age characteristics: such as the elderly love light, leisurely environment, young people prefer lively and so on; therefore, we are in the design especially highlight the independence of different desktop.
3. Consumers of regional and national characteristics: different regions, different nationalities of people for hot pot pot pot product requirements are very different, should be absorbed by different national styles of decorative materials for integration and adoption.
Three, space setting, structure modeling:
(a), the design of the space division requirements:
1. For the counter area, drinks service area, dining area, safe passage area, aisle walking area, staff rest area and other areas of space setting specific requirements are carefully divided, the proportion is appropriate and accurate, to achieve the maximum optimal use of space.
2, operable. For the interior design of the security area to stay, the private area of the setting are in line with the standard requirements of design.
(B), divided into categories:
1, geographic location: the hot pot store's geography has a greater impact on its operation, to fully understand the hot pot geographic factors. The same area, different stores and pot products serve different consumer groups; and the same store and pot products to different geographic areas will also change.
2, population categorization: affected by people's residence, culture, religion, ethnicity and other factors, there are differences in the consumption of hot pot, on the varieties, grades, purposes are different. Different levels of consumer groups, the grade, variety requirements are different.
3, the customer distinction: In addition to considering the customer, the occupation, income, etc., but also to analyze their motives, is the traditional thrifty type,
affordable type, the new wave of impulsive, or luxury flamboyant type, etc., in order to achieve results.
4, behavioral analysis: customers are divided into regular customers, general guests, mobile casual customers, new customers, etc., which is related to the hot pot restaurant hot pot quality, service level, customer trust and so on