The Tan Yutou trademark was auctioned, bringing Tan Yutou and Tan Changan into people's sight again. As a former catering giant, no one could have imagined that Tan Yutou would reach this point. As for the cause of bankruptcy, there are various speculations on the Internet, and Tan Changan himself has also responded.

The speculation on the Internet is that Tan Changan likes to gamble and participates in various gambling games, which eventually leads to him losing all his wealth. Tan Changan's response also mentioned the issue of gambling, but it was more about the "gambling agreement". I wanted to go public, but failed many times, causing both the brand and myself to lose completely. Now that the trademark has been auctioned, Tan Changan and his friends have embarked on a new journey and created the Tan Ziyu trademark. 1. Tan Yutou Trademark Auction

The exclusive rights to 49 trademarks owned by Tan Yutou Company were auctioned on relevant auction platforms. The initial auction price was 1 million yuan, and the final transaction price reached 15.1 million yuan. According to the calculations of professionals and Tan Changan, the price is only about 1 million at most. No one expected the transaction price to be so high.

However, Tan Yutou is also very famous in the market. Although it has declined somewhat in recent years, it still has a place in people's hearts. Being able to achieve such a high price is entirely due to the reputation accumulated over the years. It's a pity that fame is fame, and it's not that easy to make it big in the catering industry. 2. Why he went bankrupt

The online theory about Tan Changan’s bankruptcy is mainly because he likes gambling. According to netizens, Tan Changan often frequents various gambling games. We all know that nine out of ten gamblers lose, because there are many people who lose their fortune through gambling. TV dramas, novels, real life, there are just more cases.

Tan Changan also responded to this. In his statement, gambling is only one of them. I usually win more, but after winning, I will give it away, 100,000 here, 200,000 there. In addition, I also like to take friends there. Usually if a friend loses, it will be in his name. If he doesn't come back, he has to pay for it himself.

The last thing is the gambling agreement. Tan Yutou has failed to go public many times. If he loses the gambling agreement, he will face high compensation. For many reasons, Tan Yutou went from a multi-billion-dollar catering brand directly to bankruptcy. 3. Tan Changan himself is also a brand

Brands are related to people. Tan Yutou is a brand created by Tan Changan. Although the brand and trademark have been sold, his reputation is still there. According to Tan Changan, a friend invested in a company called Tan Ziyu, and he had many names in the company. Many people joined him because of his fame.

However, according to legal regulations, he does not receive any salary, but the investor agrees that he can eat for free at the corresponding restaurant. It is equivalent to giving a permanent meal card. People like him don't have to worry about life problems even if they go bankrupt.