Model essay on college students' entrepreneurial plan 2020 (1) 1. biographical notes
Hello, everyone. My name is xx, and I come from xx. I am a fresh undergraduate, and I will graduate from xx University in July of X, majoring in advertising. I entered school on xx, xx, and I am honored to join the China * * * Production Party on xx, xx. Since then, I have given myself a deeper definition of life planning. At school, besides studying hard, I also participated in many activities organized inside and outside the school and won some awards. I think one of the most rewarding things is to be a reporter in Xue Tong society when I was a student. This position has improved my comprehensive quality and ability. In addition, I participated in two national activities and competitions and won four awards. These efforts and exercises, these small honors, will play an indelible role in my future life planning.
I have good moral cultivation, strong dedication to work, enthusiasm and motivation to learn new knowledge and new things. Work hard, have a sense of responsibility, and have a good team spirit. I like sports, listening to songs and singing. I also like reading books, reading all kinds of biographies, trying to figure out the life of the protagonists in biographies, and reading some economic books, because I also dream of starting my own business one day. So today I am very happy to have such an opportunity to learn. Thanks to the country, thanks to the government, thanks to the school for providing us college students with a platform for entrepreneurial learning. Let me briefly introduce my entrepreneurial ideas as follows:
Second, the market analysis
With the rapid development of economy, the advertising industry has also developed rapidly. The advertising industry is now in a period of rapid growth. In recent years, the advertising industry in China has not only integrated into the life of urban people, but also gradually integrated into the countryside. Advertisements include outdoor advertisements and online advertisements. So we can see all kinds of advertisements when we go out. The rapid development of advertisements has played a positive role in people's lives, while the proliferation of some advertisements has also affected people's normal lives.
In addition, according to the survey, the development of wall painting in China is still not very popular and perfect, especially in second-and third-tier cities and even some rural kindergartens, which is not conducive to the healthy development of kindergartens. During the summer vacation, through my internship in a painting and decoration company, I saw that the development of kindergarten wall painting in second-and third-tier cities was still not perfect, so I saw business opportunities. Through these, I also saw some business opportunities brought by home improvement, which is a good opportunity for the future development of wall painting. I think we should give full play to our major and our artistic skills and make our own career.
Three. Introduction of entrepreneurial projects
With the dream of starting a business, I plan to open an advertising and decoration company after graduation, combining my major, my understanding of the industry and my previous preparations.
Therefore, the preliminary plan is: after graduation, cooperate with classmates to establish a wall decoration company, mainly engaged in house decoration, painting, 3D stereoscopic painting and other services, thus developing into a design and decoration company with home decoration as the theme and soft decoration as the leading factor. The company is a modern decoration enterprise integrating professional design, construction, after-sales service and post-maintenance.
Post-planning is: Post-planning needs the experience and funds accumulated in the previous planning, so the post-planning is not only to do decoration work, but also to develop comprehensively in the direction of graphic design and outdoor advertising. At this time, we should not only do indoor and outdoor painting work, but also do indoor and outdoor decoration. Graphic aspects include advertising design, production, exhibition boards, signs and some tender VI design.
Fourth, the competition analysis
At present, the competition in the advertising decoration industry is also very fierce. For us college students who have just entered the society, it is really difficult to start a business and the competition is greater. All kinds of pressures will come to us. How can we gradually gain a foothold in the market? Through analysis, the current competitive behaviors faced by advertising decoration industry mainly include professional competition, price competition, characteristic competition and service competition.
Professional competition: Painting requires a certain artistic foundation, which requires not only good painting, exquisite painting and pleasing to the eye, but also certain protective measures. Basically, indoor paintings should be preserved for more than ten years, and outdoor paintings should be preserved for more than five years. Only in this way can we have certain professional advantages in the market competition. Most of our team graduated from colleges and universities, have a certain art foundation, and can work hard. I have worked as an intern in these areas during the summer vacation, so I have certain advantages. In addition, in the work of graphic design, we should not only design according to the needs of customers, but more importantly, we should integrate our own creative points into the design, so that customers can recognize it and it will be attractive to the public, so that graphic design will be more valuable. Therefore, these professional skills need to be constantly observed and learned at work and after work.
Price competition: consumers are pursuing a balance between high-quality services and low service prices. On the premise of ensuring the same service quality, how to reduce the management cost and keep the service price as low as possible has become an important factor for the survival and development of the advertising and decoration industry.
Characteristic competition: the so-called characteristics refer to the service content or quality assurance that the advertising decoration industry is best at but other similar enterprises do not have. This is the focus of modern advertising decoration competition and the foundation of enterprise survival.
The source of characteristics lies in innovative services. It is not only a project that needs post-maintenance, but also a project that needs regular feedback to customers, personally visits the customers it serves, and checks the maintenance and cleaning projects.
Service competition: the service of automobile beauty shop is different from the general commercial service. This service is more professional. First, it is closely related to the service object, because it is a beautiful service; Second, it is related to the service level, because advertising decoration is a professional service, and the service targets are mostly non-professionals, and the latter is bound to be subordinate to the former. Therefore, whether the advertising decoration industry can provide detailed and comprehensive services has become one of the elements of customer choice.
Verb (abbreviation for verb) Entrepreneurial projects and processes
At the beginning of our business, we will start with wall painting, and the first thing we will do is wall painting in kindergarten. Therefore, our first task is to do a good job of wall painting in kindergartens. We will seize this opportunity as soon as we graduate next summer vacation. During the summer vacation in kindergarten, we will contact customers as much as possible and set up our team to start work. Slowly, our business projects will develop in the direction of home improvement, soft decoration, graphic design and production. With our efforts, our team will develop more and more.
Six, team formation and management essentials
Our team mainly comes from students who meet graduates, and they all have certain artistic skills, practical ability and hard-working spirit. We are a group of college students who have just entered the society and are full of passion for their entrepreneurial dreams. In terms of management, listen to the students who initiated it. When we encounter big and small things, we will solve them together and act together, because we have a good team spirit.
Seven, development planning and stage division
We will initially set up a studio, and after two years of development and growth, we will set up a company after we have enough ability to develop in a bigger and more comprehensive direction.
Eight. risk profile
1. The initial investment cost of painting work in advertising decoration industry is low, but it needs professional technology. If you want to enter this industry, you must make up your mind to experience it. Always observe and learn.
We will face the problem of few customers as soon as we enter the market. In addition, because it just started, I am afraid of technical defects in maintenance, which will lead to some disadvantages.
In the process of development, we are worried about operation, because some companies have closed down, and most of them have failed in operation. Because the operation of every industry needs a learning process, it is difficult to get the average profit of the industry before you are familiar with the industry. Therefore, we must learn more business knowledge in the early stage.
Model essay on college students' entrepreneurial plan 2020 (II) I. Preface
In this era of "talent first", in order to meet the challenges of the future, as college students in contemporary society, we must make preparations in advance and charge ourselves in order to have a bowl of rice in our future life.
Of course, there are many ways to exercise yourself. We can go out for an internship or do some part-time jobs after class to make up for our expenses. However, in this demanding era, we must advocate innovation and be unique, not to mention being the first person to eat crabs, but also to have our own style and tread a feasible road. Only in this way can we conform to the development of society, study and implement the spirit of the 17th National Congress of the Communist Party of China, and make contributions to building a harmonious society.
In today's society, college students' self-employment has also become a trend for college students to develop themselves and increase their experience. This kind of behavior can not only exercise themselves, hone their will and accumulate experience, but also reduce some burdens for their parents through their own efforts. Therefore, we should continue to explore along this trend and meet future challenges with better and more practical experience on the basis of adhering to principles!
To this end, we intend to set up an "idea" store (see the text for details) to facilitate others, satisfy ourselves, keep up with the pace of the times and promote social development from a larger aspect!
This is an era of talents and knowledge. Nothing is impossible as long as you are willing. I believe the road is my own!
Second, the entrepreneurial background
1. The changes of the times have given contemporary college students different meanings and different life and ideas. Pursuit of different ways to enjoy life is naturally different. With the continuous progress of science and technology and the continuous improvement of living standards, the potential of human inertia is aroused, which makes some college students prefer to spend money rather than do something by themselves. Sometimes they are eager to need a "body body double" to help him finish what he wants to do.
In order to exercise themselves and increase practical experience, some college students spend all their spare time watching school activities. Therefore, there are many things I can't do and I don't have time to finish. In desperation, I fantasize that I can "separate".
Third, the purpose of starting a business
1. As we all know, in the university campus, ability is far more important than knowledge, which requires a platform for us to study, exercise, show ourselves and increase our ability. The larger societies and student unions on campus have little space for us graduating students, so we need to start our own businesses to pave the way for ourselves.
Work-study program is what many college students want to do. On the one hand, it can reduce the burden on parents, on the other hand, it can prove to others that they are independent and grow up. But as far as I know, the work-study programs available on campus are very limited. This allows us to truly stand on our own feet only by opening another channel for work-study programs through our own efforts!
Four. Business items and contents
1, business content: mainly to help some students who have no time or are unwilling to come forward to complete their work, tasks and interpersonal communication to complete their needs, as their "two places at once" to work hard where they require.
2. Main projects:
Party planning: according to the individual needs of demanders (including venue, time, management level, style, etc. ), plan birthday parties, classmates' dinners, men's and women's dates, and complete work items on time and as needed;
Text scheme: you can write some text schemes for people who have ideas but can't express them in words, including a series of applied styles such as planning books, notices, posters and applications;
Some students who don't want to waste their time on the road, take some things they need and keep them (there is an extra charge for keeping them)
Generation-to-generation communication: University is like a small society, and it is easy for classmates and friends to be embarrassed and unhappy. But due to self-esteem, it is always impossible to untie the knot first. At this time, we can take the place of people in need, as an intermediary to help communicate and mediate the originally unsmooth relationship!
Train of thought generation: learn from the excellent experience of all parties, and provide constructive ideas for some helpers who encounter difficulties in life, study and feelings.
Operation principle of verb (abbreviation of verb)
1, truth principle: be polite to those who ask for help, do not cheat, be friendly and equal. "Customer is God" is no longer an empty sermon here, but a real feeling;
2, the principle of mutual benefit: on the basis of sincerity, to achieve equality and mutual benefit between customers.
3. Scientific principle: to ensure that the scheme provided for help seekers is scientific, reliable and truly practical;
Intransitive verbs serve the target group
1, people who are busy with study and work and have no time to think;
2. People in urgent need of help;
3. People who advocate innovation and have single personal ability.
Seven. market analysis
1. Up to now, there are no such shops inside and outside the campus of Agricultural University. So in the market competition, we are in a relatively favorable position. But because of this, the opening of the market will face a big problem. To a certain extent, many students are prepared, so an innovative and convincing advertising campaign is necessary.
2. In addition, the university is a place full of talented people, and "ideas" come to us at will, so another problem we face is that students disdain to accept them, so we should come up with prestigious and quality "ideas" and set out to establish a good image and open up the market first.
Eight, business strategy
1, manpower: recruiting talents with high thinking and unique innovative ideas; At the same time, personnel should have the spirit of hard work. On this basis, adopt an orderly management model;
2. Publicity: During the school term, a large number of leaflets can be distributed to attract the attention of the masses and enter the dormitory for publicity on the basis of funds;
3. Operation: In order to make up for the shortage of funds, printing and copying services can be attached to the store at the same time, which can not only increase income, but also increase visibility to a certain extent, so that students who come to print and copy can understand the business scope of the store and expand publicity;
4. Strategically: 50% discount and free service can be taken during the opening period.
5. On the storefront: the storefront should be located in an eye-catching place, and the storefront design should be novel and unique, reflecting elegant style and intelligent image.
6. Equipment: two computers, printers, photocopiers, telephones, tables and chairs, and minor necessities:
Nine. Source and distribution of funds
1. Source: At first, we adopted the joint-stock system and brought our own computers and other large items; Printers and photocopiers can be bought second-hand to save money.
2. Distribution:
Monthly basic salary distribution standard: at the end of each month, the net surplus income will be distributed to employees in proportion to the amount of shares invested;
Upgrade distribution standard: according to the personal acceptance of the project, the completion of the project and the distribution of customer satisfaction, the personal performance of employees is divided into three levels: A, B and C.
X. charging standard
Party planning: charge according to the difficulty of planning, the basic fee is 5 yuan, and the rest is paid according to customer satisfaction;
Text scheme: pay by the number of words, and the basic fee is 2 yuan;
Freight forwarding: according to the distance of the road and the weight of the goods, the basic fee is 2 yuan, and the storage fee is charged separately, with an average of 1 yuan/day;
Agency communication: According to the final adjustment degree and customer satisfaction, the fee is charged, and the basic fee is 2 yuan. If the first mediation fails, the second adjustment can be made free of charge until the customer is satisfied;
On behalf of the idea: the basic fee 2 yuan, if it is useless to those in need, can be free of charge;
XI。 Anticipated problems and solutions
In the process of service, customers may ask for compensation because of dissatisfaction. Therefore, we must adhere to the principle of "customer is God" and try our best to meet the reasonable requirements of customers.
Model essay on college students' entrepreneurial plan 2020 (3) 1. development prospect
I have lived on campus since junior high school, and I know the headache of "eating", that is, the food in the canteen. Because school canteens are generally in the form of cauldrons, although the price is low, they are rarely really welcomed by students. Students' complaints about canteen food are even more "since ancient times".
Although college students can eat outside the school, most students are still willing to eat in the school cafeteria because of economic factors. Food quality can not be guaranteed, which will lead to many problems, students' nutrition can not keep up, and even some students often skip meals.
As a result, malnutrition, stomach diseases and other diseases that should not appear in college students are also common, which has laid a hidden danger for students' physical and mental health. So I decided to integrate the advantages and disadvantages of canteen and restaurant and open a student self-help nutrition fast food restaurant.
Second, the store profile
Our store is located in the center of university gathering, and its main customers are college students, teachers and migrant workers. The business area is about 80 square meters. It mainly provides breakfast, lunch, dinner, special cold drinks and casual dining. Breakfast is dominated by southern snacks such as Zhejiang, and of course local snacks are also indispensable. Variety, full taste and rich nutrition give diners more choices.
For lunch and dinner, there are dishes with different flavors from North and South. Instead of dinner, we provide all kinds of cold drinks, such as juice, thin ice, ice porridge, shaved ice, ice bean sweet soup, frozen coffee, fruit platter and so on. This restaurant adopts the way of buffet fast food, which gives customers a more relaxed dining environment and more choices.
The decoration of this restaurant is natural and casual, and at the same time it is very modern. The wall is warm, the kitchen layout is reasonable and exquisite, and the lighting is good. The overall feeling is between the nature of family kitchen and the nature of hotel kitchen.
Third, development strategy.
1. This restaurant should advertise before opening, because the main customers are students, and the speed and breadth of information transmission between students are very large, so it is not necessary to spend too much effort on publicity, and simply advertise in the form of leaflets or multimedia (such as audio).
This restaurant adopts buffet style, with free tea and fresh soup. Moreover, the quality of rice is better than that of competitors, so we can adopt different methods to make the taste different from competitors, give customers more discounts and attract more customers.
In addition, our restaurant also provides barbecue+cold drinks, eight-treasure rice and other couple packages, which will also become a major feature of our restaurant due to the lack of snack food.
Many students are used to the 3.1 lifestyle. Many times, in order to save time, they will choose the nearest dining place instead of going to a restaurant far away, so geographically, they will not be too far away from the school gate.
When appropriate, the restaurant will also provide take-away service and take corresponding measures according to different situations.
For example, more than three orders (including three orders) can be delivered to your door free of charge, and those who order takeout separately have to pay a certain delivery fee, which has another advantage. If someone wants takeout, they will pull two other takeout orders in order not to pay the delivery fee, which will also increase sales.
4. The restaurant uses stainless steel buffet plate, which is economical and environmentally friendly, and the waste cannot be dumped casually. You can contact farmers and let them collect it for free on a regular basis, which can be mutually beneficial. It is reported that competitors are not doing well in this respect, so a good dining environment can attract more customers.
Although the number of tourists will drop sharply during the summer vacation, there are still some students staying in school, nearby residents and migrant workers. At that time, measures such as reducing production and shifting service focus can be taken to improve the business situation during the summer vacation. Consider studying for a month in winter vacation, which reduces unnecessary costs.
6. The market economy is developing rapidly, constantly changing and full of vitality. Therefore, we should look at and analyze the development of an enterprise from a long-term perspective, make a long-term plan, summarize the overall situation of each stage of operation, and make the next step of planning. This is a step-by-step development model.
After the operation is stable, we can consider expanding our business and adding other services. We can find new markets, do chain operations and gradually build our own brands, so that we can develop into a catering industry that provides food for students. In short, we should look at the problem from a long-term perspective, so as to have the future of the enterprise.
Fourth, the restaurant management structure.
Store manager and cashier 1, chef 1, waiter 2.
The business philosophy focuses on the following points:
Main cultural characteristics: health preservation and humanistic care.
Main product features: vegetarian meal with dietotherapy and health care function.
Main service features: membership tracking service
Main environmental features: green dining environment with traditional cultural flavor.
Market analysis of verb (verb's abbreviation)
The diet in university canteens has always been a problem. The poor quality of college food has become a recognized problem. It only meets the problem of food and clothing for students, but the quality is far from the requirements of students. The diet situation in some universities is worrying, and even some university canteens have been poisoned collectively.
This plan is based on this. In order to ensure college students' food safety and improve their food quality, the College Students' Food Alliance was established to provide low-cost, safe, high-quality and distinctive food for college students, and at the same time provide some work-study jobs for colleges and universities to help poor students complete their studies better.
Advantage analysis: The operation of this restaurant has solved the problem of single taste of meals in the school canteen, and there is no need to worry that the hygiene of mobile stalls will not be guaranteed. It is as convenient and fast as the canteen, saving time. In addition, this restaurant adopts the way of self-service meal selection, which should be easily welcomed by customers and save some human resources.
At the same time, meals also provide cold drinks, ice porridge and so on, and provide free tea. Simple and comfortable decoration will be a major feature of the restaurant. Students generally like to eat in clean restaurants with good service attitude, so satisfactory service will also be a major feature of our store.
In addition, the school canteen has a clear meal time limit, and restaurants outside the school rarely sell breakfast, so our off-campus stores can easily seize this part of the market share lost because of the time difference, in other words, the market share generated by potential customers who want to eat some time before and after the meal.
Disadvantage analysis: As it has just started, fast food restaurants are relatively small in scale, such as limited human resources and services. There is fierce competition inside and outside the campus, so there is still a big disadvantage. On the other hand, because the school holidays are fixed, the number of tourists in winter and summer vacations will drop sharply, and the winter vacation will be less than the summer vacation, which will be a more difficult problem to solve.
Opportunity analysis: According to our market investigation and analysis, the market demand of our products exists and has certain competitiveness. As a student, I can better understand what products and services customers need. From these aspects, I should have a good chance to squeeze into the catering market.
Threat analysis: The service of restaurants is directly related to product quality and operating cost, so the price of products will not be lower than that of competitors. Although the overall price is not too high, the financial endurance of customers will be a great test.
Moreover, cost and profit are also directly linked, and the amount of profit is a major determinant of whether it can survive in the competition. Furthermore, the differences in local customs and eating habits have created another problem, that is, whether most customers can recognize or be satisfied with the products, which also needs to be tested.
Popularization and market penetration of intransitive verbs
Pre-publicity:
Large-scale, high intensity and large investment.
After publicity:
Pay attention to the existing customer relationship management and carry out word-of-mouth marketing. Plan and organize specific activities regularly, such as sponsoring the evening party organized by the school, and publicize and remind customers of their consumption awareness from time to time through activities. For holidays, carry out targeted promotion strategies, such as distributing leaflets.
Seven. Financial situation analysis
1. According to the calculation, it can be preliminarily concluded that the start-up capital of the restaurant is about 10600 yuan (the venue rental fee is XX yuan, the application fee for catering hygiene license and other documents is 600 yuan, the venue decoration fee is 3,000 yuan, the kitchen utensils purchase fee is 1000 yuan, and the infrastructure fee is 4,000 yuan).
2. The costs in the operation stage mainly include: personnel salaries, materials procurement expenses, venue rental expenses, taxes, utilities and fuel expenses, miscellaneous expenses, etc.
3. Daily operation financial budget and analysis
According to the budget analysis and investigation, the market capacity can be preliminarily determined. It is roughly estimated that the total daily turnover is about 800 yuan, and the yield is 30%, from which the payback period can be calculated to be about three months.
Eight, marketing mix strategy
Tangible marketing strategy:
Because this restaurant's economic strength is still relatively weak, it will adopt the marketing strategy of avoiding reality and avoiding a lot of hard advertising marketing in the early stage, and adopt a set of effective "commitment marketing" to promote products. Through menus, posters, cultural brochures, advertisements, promotional activities, etc. We will publicize and advocate the business purpose and concept of "harmony between man and nature".
Skilled marketing strategy:
Sustainability and planning will determine that this restaurant has inherent advantages in avoiding the defect of low customer loyalty in ordinary restaurants. In order to establish a sense of authority and trust in the eyes of customers, the restaurant will establish a complete member information feedback system to realize its marketing commitment:
1, customer feedback form. In the service, employees are strictly required to establish the concept of customer first and listen to customers' opinions carefully.
2. Carry out customer satisfaction to the end. Establish the concept of "customers are satisfied with themselves" and always think of customers.
3, the establishment of restaurant customer service questionnaire, the marketing department is responsible for tracking customers regularly.