Where does the octopus input method come from? As long as you download it, you can experience the familiar taste and the familiar formula. Typing can make money. Isn't this another App with "making money" as its gimmick?
April is also a fun keyboard for the keyboard family, and it is also based on this to pull new skills and dominate the tool list for 22 days. A long time ago, the fun step and the fun headline also relied on the gimmick of "making money", which became famous overnight and became household names.
It is nothing new to take "making money" as a gimmick, but it is interesting that "making money" is still so effective after so long.
0 1 "Does it really work? Of course it works. During the Spring Festival, Baidu threw a wave of money. According to the data disclosed by Baidu, during the live broadcast of the Spring Festival Evening, the global audience participated in the interactive activities of Baidu App red envelopes for 20.8 billion times. The daily activity peak of Baidu APP exceeded 300 million, and the user duration increased by over 30%.
Previously, the daily active users of Baidu APP were 65.438+0.6 billion. The growth rate almost reached 1 times.
But it is not absolutely easy to use.
This is an interesting keyboard. According to the data of official website, the big data platform of App, the fun keyboard topped the list of tools from April 27th to May18th. On May18th, due to the storm of fun headlines, [the fun headlines were pointed out to make money by reading news, but they didn't have the news qualification, and most of the news was junk news such as curiosity and gossip, so they were removed from the shelves because of too high requirements on users' rights], and the ranking dropped after being removed from the shelves.
Look at these data, you may get nothing. But compared with the octopus input method, we can see some mysteries.
This is the octopus input method. According to the data of official website, a big data platform of App, the ranking of octopus input method soared from May 20th, and then it took two days, from 20th to 1 and from 42nd to 4th in the list of free tools.
The time when the fun keyboard was taken off the shelf happened to be the time when the octopus input method turned over.
Buffett said that in the company's analysis framework, the most important thing is to see if there is an element that competitors are not easy to imitate-the moat.
When pulling new skills becomes a successful weapon of an App, pulling new skills itself becomes the business model of the App, and naturally it needs a moat. Otherwise, you are easily imitated and surpassed by your opponent.
For high-frequency apps such as keyboards, it is a sharp weapon to hit the list, but it is also a magic pestle to be beaten. No imitation threshold, no moat. You can use it, so can others. Once you get off the shelf, people will hit you in your way. When you put it on the shelves again, people will already be riding on your head, so it will not be so easy for you to look up again.
02 "What is the key to raising new funds?
Despite the above, it is not so easy to use and protect the city, and it is easy to be imitated by opponents. In the end, it even led to a money-throwing war, and both sides lost.
However, Sachan Racine is still an advanced Racine model, even a business model. Through the successful analysis of Internet enterprises in China, you will find that many companies have successfully ascended the throne by virtue of their submission to human nature.
For example, the 360 of the red cannon Zhou Hong _. He was no match for Jinshan antivirus, but he started a free revolution, that is, you need to pay for Jinshan antivirus, and I don't need to pay for 360 antivirus.
Because of this, Zhou Hong was once called a hooligan, and his free revolution was also called hooliganism in the industry. But this is advanced. Many softwares, such as QQ, go this way. Once you sign up for QQ, you have to pay. Now everyone knows that Tencent wants you to register every day.
From the former charges to Zhou Hong's free, from Zhou Hong's free to today's rich. This series of progressive pushes can only show that the psychological insight of enterprises into users is becoming more and more detailed, and of course the routines are becoming more and more elusive.
Human nature is profitable, and so are users.
The author personally experienced that during the Spring Festival last year, he was successfully routine by a money-throwing App.
At that time, the headline of Dongtou pulled a newcomer to earn 18 yuan, and the pie fell from the sky. At that time, I was very excited and dragged my friend into the pit crazily. Not only that, in order to get gold coins, I also watch news that I don't like and have no nutrition every day.
The news was not very good, so I convinced myself that besides making money, I could watch the news. It's rough, but at least it's information. It doesn't matter.
But as a result, after only three weeks, I opened the headlines of Dongtou more than a dozen times a day and became successful once a day. Two weeks later, Oriental Headlines lay cold on the screen of mobile phones. Two weeks later, when I saw it again, I lit the unloaded red fork like a garbage collector.
Spending money on innovation is indeed an advanced method, but if it benefits users, it is to benefit users. Once interrupted, once you fail to meet the user's expectations, it is time for you to collapse.
By then, not only will the bamboo basket draw water with a sieve, but it will also leave users with a rigid and hard-to-change bad impression, such as being dirty or a liar. Don't make gimmicks blindly. The bigger the stunt, the higher the user's expectation.
Just like you are telling me the headlines now, all I can think of is, oh, it turns out to be like this-routine, a waste of time and worthless.
The key to KINOMOTO SAKURA's innovation lies in whether it is only a short-term activity operation skill or whether it needs to strike while the iron is hot.
Short-term new skills, that is, Alipay's throwing money at Five Blessingg, Baidu and today's headlines during the Spring Festival, are just an activity and will not give users an expectation: if you give me money every day, I can make money from here.
As an activity, users will treat it as an unexpected surprise and entertainment.
However, fun keyboard-style throwing money, typing to make money, signing in to make money, watching news to make money new, making money time-consuming and professional, users will regard it as a means of gold panning, all good feelings will collapse, and all reasons for using it will be shattered.
Of course, unless you are really a good product, people really can't put it down. At this time, even if the goodwill collapses, you should use it, because you are really easy to use. In other words, using the "money-making gimmick" to pull the new article 2: it is necessary to be hard to strike while the iron is hot.