Ma Jiyong Lanzhou Beef Noodle is a new catering enterprise with forward-looking business concepts, and has opened a number of directly-managed stores in the core business districts of Kerry Parkside, Global Harbor, Hopscotch, and Vientiane City in Shanghai.

Beef noodle, a common noodle dish, is also a traditional cuisine in Lanzhou City, Gansu Province. The dish is characterized by one clear, two white, three green, four red and five yellow, and has a reputation for its color and flavor.