China Business Intelligence Network News: Baking, also known as baking, comes from the Western word "baking". Although the concept of baking was introduced from the West, pastry production in our country had already appeared as early as the Shang and Zhou dynasties. However, due to Chinese pastries are mainly used as after-dinner and holiday food, and are mainly produced in handicraft workshops, so they have not yet formed a certain degree of industrialization. With the growth of my country's per capita consumption level, the adjustment of the catering consumption structure and the changes in the pace of life, baked goods with the advantages of nutrition, health, convenience and variety have entered a period of rapid growth in our country. Data shows that retail sales of baked goods in my country reached 231.2 billion yuan in 2019, a year-on-year increase of 7.4%, and is expected to exceed 250 billion yuan in 2020.

Data source: Compiled by China Commercial Industry Research Institute

Development trend of baking industry

1. Per capita consumption is low, with huge room for improvement

Although my country's baked food industry has grown rapidly in recent years, the per capita consumption level is still far behind that of developed countries and regions, and there is room for improvement in the future. On the one hand, from a quantitative perspective, since baked goods entered my country relatively late, consumers are still in the process of accepting them. As eating habits change in the future, there is still room for improvement in per capita consumption. On the other hand, from a price perspective, there are currently a large number of small and medium-sized enterprises in the baked goods industry, and individually run handicraft workshops are more common. Therefore, the quality of baked goods varies, and product prices are relatively low. In the future, as consumption upgrades, consumers' requirements for product quality and consumption experience will increase, and the increase in unit price will also drive an increase in the scale of the baking industry.

2. Westernization of the eating habits of the younger generation promotes the development of the baking industry

Usually the food consumption patterns of residents are divided into three types: staple food consumption, leisure consumption and festival consumption, among which staple food consumption is the most common. As the main form of consumption, with the improvement of residents' living standards, the proportion of leisure consumption and festival consumption is rapidly increasing. At present, the younger generation continues to pursue a rich, convenient and fast lifestyle, and their dining habits are gradually becoming more Westernized, which in turn promotes the development of the baking industry.

3. Safety, nutrition, health and freshly baked products have become the development trend of the baking industry

In recent years, the occurrence of food safety incidents has triggered heated social discussions and consumers’ concerns about food safety. Continuous attention to the problem. With the upgrading of consumption, the concept of healthy eating has become deeply rooted in the hearts of the people. The Nielsen Health and Food Ingredients Opinion Survey shows that about 70% of respondents have specific dietary needs and will control or refuse to consume certain foods or ingredients. 82% of respondents are willing to spend more money to buy foods that do not contain the ingredients. Foods containing undesirable ingredients. As consumers pay more attention to safety, nutrition and health, baked goods are also changing.

4. Baked food types and sales channels continue to diversify

As Chinese consumers’ acceptance of baked goods continues to increase, their demand for baked goods has become increasingly diversified. change. With the upgrading of consumption, consumers are more inclined to freshly baked products, and freshly baked baked goods can not only create a good atmosphere in stores, but also bring considerable profits, and are increasingly favored by supermarkets; baked goods play an important role in staple food consumption. As the penetration rate continues to increase, restaurants, hotels, etc. have also begun to provide bakery products.

5. The number of enterprises is large, and the market concentration is steadily increasing

In addition to large domestic and foreign-funded chain baking brands, there are also a large number of small and medium-sized baking companies in the baking market. The products of these small companies There are relatively few categories, uneven quality, and low production efficiency. In recent years, driven by strict food safety management and consumption upgrades, the concentration of the baking industry has been on the rise.

For more information, please refer to the "Research Report on Market Prospects and Investment Opportunities of China's Baking Industry" released by China Business Industry Research Institute. China Business Industry Research Institute also provides industry big data, industrial planning and planning, and industrial parks. Planning, industrial investment promotion and other solutions.