From your description, your future father-in-law is a distributor, and if you want to expand the channel scale, you must first understand your channel members: the second batch+end customers (all food businesses or restaurants that can use your products). Secondly, you should consider the business strength of your father-in-law. For example, if you are the only employee in charge of business, I suggest you do the second batch of business first. How come?

You already know that there is no business disadvantage. Do you think your product has a small profit margin? So the second batch was not accepted, and there was a lot of pressure? The method is as follows:

1: I suggest you investigate the prices of other similar products on the market, and then adjust a product with the most price advantage and excellent quality from your current products. Then establish a relationship with the second batch of suppliers and bring your other products in.

2. Start directly from the terminal, but the premise of this method is that you must be very familiar with the advantages of your products, including similar products, and highlight the differences between your products and others. At the same time, you should also master the specific application methods and characteristics of various products. Must have certain marketing professional skills, as well as product promotion skills, this process is time-consuming for novices.

I'm also a manufacturer. It is good to have a learning heart. I believe you will go further and further in this industry. Come on!