China catering market occupied by catering industry is very macro! Therefore, it is very important to choose a good restaurant and master some management skills if you can make a profit in this industry. First of all, we should choose the restaurants that join the chain and do a good job of investigation and evaluation: 1. Review the franchise qualifications of franchisees of franchise chain restaurants. Article 17 of the Trial Measures for the Administration of Commercial Franchise issued by the Ministry of Internal Trade stipulates that "the franchisee shall submit the materials listed in Article 12 of these Provisions to the China Chain Store & Franchise Association for the record". Therefore, investors should ask for and review the filing materials from restaurant chain franchisees to determine their legitimacy. 2. Accurately evaluate the brand recognition of franchisees joining chain restaurants. Now the competition of catering enterprises is no longer directly manifested as the competition between products, but in the form of brand competition. In other words, when consumers decide to eat, they often have to decide which hotel or restaurant to eat, and then decide what to eat; Even if he decides what to eat first, he must decide where to eat. Therefore, choosing a restaurant in franchise chain with good reputation and excellent corporate brand image is a necessary condition for the success of starting a business. A restaurant chain franchisee with good reputation and excellent brand image should have the following four basic characteristics: outstanding flavor characteristics and high technical content; Large radiation space and high social reputation; A long history of communication and more cultural connotations; Better economic benefits. 3. Investigate the development history and stages of franchise chain restaurants. At present, the average life cycle of catering enterprises in China is 2.5~3 years, in which the payback period of investment is 8~ 18 months, and the growth period is 18~28 months, and the establishment and perfection of franchise chain system takes 24 months. Obviously, choosing a restaurant with a long history in franchise chain can make people feel at ease. But this is not an absolute reference standard, because some emerging businesses have great potential for development. According to the relevant data in recent years, the development stage of restaurant chain franchisees can also be reflected by the number of franchisees. The number of shops in the general exploration stage is1~10; The growth period is 1 1~40, during which the risk is the greatest; The first ripe stage is 41~100; There are more than 100 in the complete mature stage. The more mature the restaurant chain franchisees are, the less risk investors will take. Steps to join a chain to open a restaurant: The first step to join a chain to open a restaurant: Positioning He Sheng, who worked in many western restaurants in the United States in his early years, believes that there will be food demand where there are people, and no location is absolutely good or bad. The key is to see if anyone comes. And this, positioning is the key to site selection. He thinks: don't be greedy to cook all the dishes in the world, but know what you want, what your customers want, how much money you have in your pocket, and where does your core competitiveness come from? This is the premise of positioning. If you don't understand what you want and just "follow the trend", you naturally have little chance of winning. Join a chain to open a restaurant. Step 2: If you decide to operate one of the routes such as home cooking, business banquet, fast food and western food. At this time, in the site selection, in addition to considering the stability and maturity of the business circle, the calculation of people flow, car flow and people's activity route, He Sheng introduced: According to the different positioning, some specific details should also be fully considered.